The Campaign Workshop Blog

By the end of the year folks will be going to conferences again.  Conference ROI is important to understand whether or not certain conferences are worth the investment and time. Every year my employees and I go many conferences Virtual and some day in person for both learning and marketing. I believe every conference  - I learn something. Prior to focusing on return on investment (ROI), we never a had a formal process for retaining knowledge from a conference. So a few months ago we implemented a simple plan to document conference ROI.

If political job hunting at any stage in life is a daunting process, searching for your first ever political job as a young person can be soul-crushing. While you may not be able to avoid all the headaches and meltdowns that accompany your transition into the Real World, these tips for your first political job hunt will at least help you breathe more easily (and maybe even sleep at night) as you navigate.

Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.

Originally from West Palm Beach, Florida, Donna Victoria holds an undergraduate and master’s degree in Political Science from the University of Florida. She serves on the Board of Advisors for UF’s graduate degree program in Political Campaigning and Lectures on Political Polling and Survey Research to a variety of audiences.

Put Campaign Strategy First. Lessons from a Political Strategy Firm.

As a campaign strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should complement good strategy not impede it. Having clearly defined goals can make a big difference.

In our last blog post, Digital Advocacy: Advertising Campaign Goal Setting Part I,  we talked about how to develop digital advocacy strategy, cost per acquisition (CPA) campaigns, email programs and the best ways to utilize ad testing. In today's post, we take a closer look at using tactics like paid digital advertising, social media and analytics for digital advocacy. You can also read more about this in our latest ebook, Guide to Digital Advocacy.

Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

Content marketing for non-profits is similar to marketing a for-profit company. The goal is to leverage the expertise inherent within your team to help market your organization. And one very common method of sharing this expertise is through blogging. The more people who view your blog posts online and the more keywords you use in those posts, the higher your non-profit will rank in Google searches.

You have created your social media strategy, developed content around your campaign’s message, and you are ready to unleash all your hard work onto social media. Creating content is only half the battle; organizing and scheduling your content is another and imperative ball game.

List building for nonprofits is extremely important. These are people you can turn to for donations, taking action on your behalf, volunteering, and more. When list building, it’s important that you follow a few best practices. This will ensure you’re getting the best possible supporters and doing so in the best possible way.