Advocacy Campaign Tips

Advocacy Campaign Tips to Help You Succeed

by Alice McLoughlin (She/Her)

Executing a successful and impactful advocacy campaign requires time, dedication, and organization. In today’s day and age, there is strong competition from various advocacy issues fighting for attention, so to run a successful campaign, you will need to be ready to hit the ground running.

Grasstops vs Grassroots Advocacy

Grasstops vs Grassroots Advocacy

by Ben Holse (He/Him)

Grasstops and grassroots are both an important part to any successful advocacy campaign. Maybe you’ve heard the term and have asked, “What’s the difference?" They sure sound the same. Well, you're not the only one scratching your head.

Diverse group of people holding one another in solidarity.

Community Advocacy Basics: What You Need to Know

If you are thinking of working for a community advocacy group, here are some tips to get you started. As we have seen, both globally and locally, the best advocates for change are people who can tell a story that move people towards action — no matter their age or walk of life.

 Opposition Research

Using Opposition Research to Boost Your Advocacy Campaigns

by Tobias Cebulash (He/Him)

Opposition research is an important component of any advocacy campaign’s messaging strategy. This research is more commonly associated with candidate campaigns — however, being able to articulate a contrast with the other side is equally important in the advocacy space. So, where to begin?

Advocacy Strategy

Advocacy Strategy and Advocacy Tactics: What is the Difference?

by Joe Fuld (He/Him)

You and your organization have worked hard to create great policy. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need a clear and detailed advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line.

Advocacy Myths

12 Advocacy Myths That Hurt Your Organization

by Tobias Cebulash (He/Him)

With advocacy campaign season in full swing, it's time to clear the air on some common advocacy myths about what will and won't hurt your advocacy group.

advocacy Tactics Smiling woman and man carrying pink block on grid

Advocacy Strategies and Tactics Evolved

by Joe Fuld (He/Him)

Advocacy tactics and advocacy campaign strategies will continuously change with the times and so must we. Public affairs campaigns are now common on smaller federal issues as well as state and municipal issues.

People meeting around a table piled with papers

Advocacy Plan: Where do I begin?

by Joe Fuld (He/Him)

Developing an advocacy plan with clear goals strategy and tactics is often overlooked - especially in the busy world of non-profits. Organizations that put energy into writing a clear and comprehensive advocacy plan will tell you a thoughtful strategy and a strong plan are critical to campaign success, as well as short-term and long-term organizational growth.

lame duck

Advocacy Strategies for Lame Duck Sessions

by Joe Fuld (He/Him)

Lame duck session is about to begin, and it should not come as a surprise that this will be a particularly busy lame duck on the federal level. Government funding, the national defense authorization act, stock training, OPEC, January 6th, judicial confirmations, and same sex marriage just to name a few things on the big list of issues for lame duck.

Kim Rogers

7 Questions with Kim Rogers

by Elizabeth Rowe (She/Her)

Kim Rogers is an Executive Director at the Democratic Association of Secretaries of State (DASS) where she focuses a lot of her attention on electoral politics. The DASS is committed to both electing and protecting Democratic Secretaries of States.

Advocacy Message

Advocacy Message: Know Your Advocacy Campaign Goals

by Joe Fuld (He/Him)

Advocacy message development can be challenging. Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.

QR Codes

QR Codes for Politics: Should I Use QR Codes for Politics and Advocacy?

by Joe Fuld (He/Him)

Thinking about how to use QR codes for politics and advocacy? Whether you are in politics, membership, or advocacy spaces and do any kind of targeted communication, you need to think about how QR codes can be useful for your work and what the limitations are.