A grasstops campaign seeks to persuade the people who can influence key decision-makers. Legislators are often inundated with calls, emails, petitions, meetings, and other communications about a wide variety of issues. Breaking through that noise is tough, and grassroots campaigns, unless they reach critical mass, may not be enough on their own. When those efforts are paired with the authority of grasstops supporters, their impact will be greater, and your campaign will be more likely to succeed.
Advocacy Campaign Goals Win Your Public Affairs Campaign
Running an effective advocacy campaign takes skill and planning. As we head into 2021, there will be a lot of competition for different advocacy issues to take a spotlight, so you need to be ready to hit the ground running. We put together five tips to help you run a winning advocacy campaign.
User-Generated Content Tools to Build Storytelling for Advocacy
During the time of COVID -19, getting together and sharing stories is an impossibility. So, when my mom turned 80, my sister came upon an easy user-generated content tool to organize friends to send a message to my mom for her friends and family. Five days and a few tutorials later, using Video Hug, we had organized a couple dozen 80-year-olds to send a message to my mom you can see the finished product here.
Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign:
Lobby Day Tips: Make Your Virtual Lobby Days Impactful
How can you get the most out of your Virtual lobby day?
Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.
Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.
Black Lives Matter Movement A Conversation About What It Is and Why We Need It.
Black Lives Matter. Across the country and around the world, we have seen protests demanding an end to systemic racism and police brutality in our country as well as justice for the recent murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, Rayshard Brooks, Elijah McClain and countless others.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.