• Advocacy Message: Know Your Advocacy Campaign Goals

    Sep 24, 2021 by Joe Fuld

    Advocacy Message

    What is an Advocacy Message and How Do I Get One? 

    Advocacy message development can be challenging.  Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.  

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  • Opposition Research for Advocacy Campaigns

    Jul 12, 2021 by Elena Veatch and The Campaign Workshop

     Opposition Research

    Advocacy Opposition Research - Don't Skip It

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  • Grasstops vs Grassroots Advocacy

    Jun 07, 2021 by Joe Fuld

    Grasstops vs Grassroots Advocacy

    Grasstops vs. Grassroots Advocacy: Public Affairs Tactics 

    Do you ever ask yourself, "What is the difference between grasstops and grassroots advocacy?" Well, you're not the only one scratching your head. 

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  • Grasstops - to Step Up Your Advocacy Campaign

    May 31, 2021


    Grasstops Will Grow Your Advocacy Program

    A grasstops campaign seeks to persuade the people who can influence key decision-makers. Legislators are often inundated with calls, emails, petitions, meetings, and other communications about a wide variety of issues. Breaking through that noise is tough, and grassroots campaigns, unless they reach critical mass, may not be enough on their own. When those efforts are paired with the authority of grasstops supporters, their impact will be greater, and your campaign will be more likely to succeed.

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  • Advocacy Campaign Tips for the Win

    Mar 29, 2021

    Runner crossing finishing line on track

    Advocacy Campaign Goals Win Your Public Affairs Campaign

    Running an effective advocacy campaign takes skill and planning. As we head into 2021, there will be a lot of competition for different advocacy issues to take a spotlight, so you need to be ready to hit the ground running. We put together five tips to help you run a winning advocacy campaign.

    Have a clear and measurable goal.

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  • Advocacy Engagement Funnel

    Mar 08, 2021

    Advocacy Engagement Funnel

    Advocacy Engagement Goes Further with A Funnel

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  • Advocacy Tactics and Strategies Evolved

    Feb 15, 2021 by Joe Fuld

    advocacy Tactics Smiling woman and man carrying pink block on grid

    Advocacy Tactics Have Shifted Over Time

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  • User-Generated Content for Everyone -Storytelling for Advocacy

    Feb 08, 2021 by Joe Fuld

    Young woman recording user-generated content with a camera.

    User-Generated Content Tools to Build Storytelling for Advocacy

    During the time of COVID -19, getting together and sharing stories is an impossibility. So, when my mom turned 80, my sister came upon an easy user-generated content tool to organize friends to send a message to my mom for her friends and family. Five days and a few tutorials later, using Video Hug, we had organized a couple dozen 80-year-olds to send a message to my mom you can see the finished product here.  

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  • Advocacy Website RFP: What Questions Should I Ask?

    Jan 18, 2021 by Joe Fuld

    Two women looking at a laptop on a table advocacy website RFP

    An Advocacy Website RFP Can Help You Build A Winning Website

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  • Advocacy Campaign Tips

    Jan 04, 2021 by Joe Fuld

    Magnifying glass on the word "TIPS" - Advocacy Campaign

    Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign:

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  • Advocacy Strategies for Lame Duck Sessions

    Dec 10, 2020 by Joe Fuld

    Several tub animals hanging out. Lame duck session

    Lame Duck Sessions: Achieve Advocacy Goals  With Strategy

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  • Lobby Visits For Advocacy: Planning a Virtual Lobby Day

    Dec 07, 2020 by Joe Fuld and Martín Diego Garcia

    planning on computer

    Lobby Day Tips: Make Your Virtual Lobby Days Impactful

    How can you get the most out of your Virtual lobby day?

    Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

    Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan.

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