• Making the Most of Your Political Pollsters

    Feb 22, 2021 by Elena Veatch

    A person's outline and question marks drawn on blackboard with chalk

    How to Work with Pollsters and Be a Smart Consumer of Polling Data

    Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape.

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  • Young Voters Matter: TCW Young Voter Turnout Guide

    Jan 25, 2021 by Daniel Lam

    Group of diverse, young voters

    Young voters have some interesting and important habits that your campaign needs to know about.

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  • Field Strategies for Campaign Success During COVID-19 And Beyond

    Jan 11, 2021 by Joe Fuld

    Man with a mask in a tan coat speaking with his guy friend in a black leather jacket.

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other political tactics. 

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  • Beat an Incumbent - Lessons From Winning Campaigns

    Dec 17, 2020 by Joe Fuld

    Beat an incumbent

    Want to Beat an Incumbent? Answer These Questions First.

    Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.

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  • Post-Election Campaign Shutdown Checklist

    Nov 05, 2020 by Ben Holse and Martín Diego Garcia

    filled out checklist

    Here Is a Quick Checklist for You to Reference When Shutting Down Your Campaign Post-Election.

    Is it time for the post-election shutdown for your campaign?

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  • How to Calculate a Vote Goal and a Vote Deficit for Your Campaign

    Jun 01, 2020 by Ben Holse

    Tallies on chalkboard with phrase "Gotta have a goal"

    What Is a Vote Goal? What is a Vote Deficit? Why Do I Need Them?

    When you’re thinking of running for office, one of the very first things you should do is bust out your trusty calculator and calculate your campaign’s vote goal. Simply put, your vote goal is the number of votes needed to win your election. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. To achieve that goal, you’ll want to know how many of those voters you need to actually be successful.

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  • The Complete Guide to Creating a Political Campaign Budget

    May 04, 2020 by Ben Holse

    piggy banks from small to large

    Getting Real with Your Political Campaign Budget

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  • Campaign Fundraising Fundamentals Win Political Campaigns

    Apr 06, 2020 by Joe Fuld

    Stacks of coins in dirt with plants growing out of them

    Step Up Your Political Campaign Fundraising for the Win

    Here are some core steps to jump-start your campaign fundraising. But first, let’s be clear that there is no one-size-fits-all solution for campaign fundraising. Fundraising is hard, and even though it is the backbone of any political campaign, it is not easy to do (for a detailed breakdown of what to think about before you run, read our eBook here). Even the best campaigns make fundraising mistakes.

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  • 100+ Best Campaign Management Tools List for 2020

    Feb 18, 2020 by Alicia Barry

    Colorful toolbox

    What Campaign Management Tools Do I Need This Election Cycle and Why? 

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  • Your Guide to Coalition Building

    Jan 23, 2020 by Claire Regan and Martín Diego Garcia

    Paper cutouts with different silhouettes holding hands

    If you’re a member of an organization that has spotted a need for change but doesn’t know how to make a meaningful impact alone, coalition building may be the answer for you. Though you may know the change you want to make, the hardest part is figuring out how to get started. Do you have enough resources, money and otherwise, to make this happen? Are there people out there who also care about the cause, and is there anyone who might be inclined to work against you? How will you reach all the right people within a given timeline? These things can be difficult to tackle alone, and that’s why coalition building can be extremely helpful.

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  • What Do Digital Political Consulting Firms Actually Do?

    Jan 16, 2020 by Ben Holse

    woman at desk staring into distance

    Here Are Some of the Things That Digital Political Consulting Firms Can Do for Your Campaign.

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  • Ending Your Political Campaign the Right Way

    Nov 15, 2018 by Joe Fuld

    Image of a soapy window with a person scrubbing it down.

    Just because your political campaign is over, doesn't mean it's the end.

    Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

    Here are our tips on how to end a campaign:

    1. Make sure to end on a good note. 

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