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Campaign Strategy

Campaign Strategy

  • Midterm Elections - How Should a Democratic Campaign Plan?

    Oct 17, 2022 by Joe Fuld (he/him)

    Midterm Elections

    Midterm Elections - How Should a Democratic Campaign Plan?

    As you plan for midterm elections, especially if you’re progressive democrat, you may not want to leave your house. With all the things going on in the country it may seem like the midterm elections are a forgone conclusion and not in a good way. Historical trends come to a similar conclusion. In this post we will detail the historical trends of midterms, talk about contributing factors, and what Democrats and progressives can do to make a difference in election outcomes this year.

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  • Political Campaign Budget - The Complete Guide

    May 02, 2022 by Martín Diego Garcia (he/him)

    Political campaign budget: piggy banks from small to large

    Checkout our Complete Guide to Building a Robust Campaign Budget to Help You Build Your Own

    Political Campaign Budget Reality Check

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  • Campaign Management Tools: Campaign tools and Trends for 2022

    Nov 01, 2021 by Joe Fuld (he/him)

    Campaign Management Tools

    2022 Campaign Management Tools: What You Need to Know

    Looking for campaign management tools?  So, you are gearing up your political campaign or advocacy program for the 2022 cycle, and you’re already starting to find that you can’t possibly keep track of every campaign tool you need. Fear not. We are back with our 4th edition of the 100+ Best Campaign Management Tools List. This year’s version will make your campaign tools choice easier! 

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  • Political Polling, Have We Reached the End?

    Jun 28, 2021 by Elena Veatch and The Campaign Workshop

    Is political polling dead?

    Political Polling -  Dead or Alive? 

    Is political polling dead? In the campaign world, this is one question comes back to haunt us every election cycle After polls (and the media outlets reporting on them) suggested an inevitable landslide for Hillary Clinton in 2016, Donald Trump’s victory shook the American public to its core and undermined our collective confidence in political polling.

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  • Take Your Member Survey Online

    May 10, 2021 by Elena Veatch

    Member Survey and Coffee

    Online Member Survey Tips

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  • Membership Communications Tips

    Mar 15, 2021 by Elena Veatch

    Jigsaw Puzzle on Yellow Background Representing Membership Communications

    Membership Communications Can Make a Difference

    In our socially distanced world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations effectively engaging members across mediums can make a real difference.  Activating members  to turn out in elections or put pressure on lawmakers to pass legislation is a core part of member communications.

    Here are our tips for taking your membership communications programs to the next level:

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  • Young Voters Matter: TCW Young Voter Turnout Guide

    Jan 25, 2021 by Daniel Lam

    Group of diverse, young voters

    Young voters have some interesting and important habits that your campaign needs to know about.

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  • Field Strategies for Campaign Success During COVID-19 And Beyond

    Jan 11, 2021 by Joe Fuld (he/him)

    Man with a mask in a tan coat speaking - Field Strategies

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other political tactics. 

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  • Beat an Incumbent - Lessons From Winning Campaigns

    Dec 17, 2020 by Joe Fuld (he/him)

    Beat an incumbent

    Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

    Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

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  • Post-Election Campaign Shutdown Checklist

    Nov 05, 2020 by Ben Holse (he/him) and Martín Diego Garcia (he/him)

    filled out checklist

    Our Quick Post-election Campaign Shutdown Checklist

    Is it time for the post-election shutdown for your campaign?

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  • Vote Goal and Vote Deficit: How many votes do I need to win?

    Jun 01, 2020 by Ben Holse (he/him)

    Tallies on chalkboard with phrase "Gotta have a vote goal"

    Vote Goal and Vote Deficit: What are they?  Why Do I Need Them?

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  • Campaign Fundraising Fundamentals Win Political Campaigns

    Apr 06, 2020 by Joe Fuld (he/him)

    Stacks of coins in dirt with plants growing out of them

    Step Up Your Political Campaign Fundraising for the Win

    Here are some core steps to jump-start your campaign fundraising. But first, let’s be clear that there is no one-size-fits-all solution for campaign fundraising. Fundraising is hard, and even though it is the backbone of any political campaign, it is not easy to do (for a detailed breakdown of what to think about before you run, read our eBook here). Even the best campaigns make fundraising mistakes.

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