• Post-Election Campaign Shutdown Checklist

    Nov 05, 2020 by Ben Holse and Martín Diego Garcia

    filled out checklist

    Here Is a Quick Checklist for You to Reference When Shutting Down Your Campaign Post-Election.

    Is it time for the post-election shutdown for your campaign?

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  • How to Calculate a Vote Goal and a Vote Deficit for Your Campaign

    Jun 01, 2020 by Ben Holse

    Tallies on chalkboard with phrase "Gotta have a goal"

    What Is a Vote Goal? What is a Vote Deficit? Why Do I Need Them?

    When you’re thinking of running for office, one of the very first things you should do is bust out your trusty calculator and calculate your campaign’s vote goal. Simply put, your vote goal is the number of votes needed to win your election. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. To achieve that goal, you’ll want to know how many of those voters you need to actually be successful.

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  • The Complete Guide to Creating a Political Campaign Budget

    May 04, 2020 by Ben Holse

    piggy banks from small to large

    Getting Real with Your Political Campaign Budget

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  • Campaign Fundraising Fundamentals Win Political Campaigns

    Apr 06, 2020 by Joe Fuld

    Stacks of coins in dirt with plants growing out of them

    Step Up Your Political Campaign Fundraising for the Win

    Here are some core steps to jump-start your campaign fundraising. But first, let’s be clear that there is no one-size-fits-all solution for campaign fundraising. Fundraising is hard, and even though it is the backbone of any political campaign, it is not easy to do (for a detailed breakdown of what to think about before you run, read our eBook here). Even the best campaigns make fundraising mistakes.

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  • 100+ Best Campaign Management Tools List for 2020

    Feb 18, 2020 by Alicia Barry and Hope Rohrbach

    Colorful toolbox

    What Campaign Management Tools Do I Need This Election Cycle and Why? 

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  • Your Guide to Coalition Building

    Jan 23, 2020 by Claire Regan and Martín Diego Garcia

    Paper cutouts with different silhouettes holding hands

    If you’re a member of an organization that has spotted a need for change but doesn’t know how to make a meaningful impact alone, coalition building may be the answer for you. Though you may know the change you want to make, the hardest part is figuring out how to get started. Do you have enough resources, money and otherwise, to make this happen? Are there people out there who also care about the cause, and is there anyone who might be inclined to work against you? How will you reach all the right people within a given timeline? These things can be difficult to tackle alone, and that’s why coalition building can be extremely helpful.

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  • What Do Digital Political Consulting Firms Actually Do?

    Jan 16, 2020 by Ben Holse

    woman at desk staring into distance

    Here Are Some of the Things That Digital Political Consulting Firms Can Do for Your Campaign.

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  • Ending Your Political Campaign the Right Way

    Nov 15, 2018 by Joe Fuld

    Image of a soapy window with a person scrubbing it down.

    Just because your political campaign is over, doesn't mean it's the end.

    Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

    Here are our tips on how to end a campaign:

    1. Make sure to end on a good note. 

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  • 7 GOTV Questions with Pandora

    Oct 11, 2018 by Shelley Rees

    Sponsored listening process for 7 GOTV questions with Pandora

    How you should incorporate Pandora digital radio into your GOTV strategy

    As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies. 

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  • 7 Questions with Bernie Horn on Progressive Campaign Strategy

    Jan 18, 2018 by Elena Veatch

    7 Questions with Bernie Horn

    Bernie Horn is the Senior Director for Policy and Communications at the Public Leadership Institute, a nonprofit and nonpartisan organization that works with a network of 13,000 progressive state and local policymakers on a wide range of economic and social issues. Bernie Horn is the coauthor of Voicing our Values: A Message Guide for Policymakers and Advocates, which describes how progressives can more effectively frame their arguments to persuade audiences. Below, Bernie Horn shares some tips on how to shape your progressive campaign strategy, get people to realize they agree on the issues, and make policy debates more accessible to voters.

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  • Evaluating Success for Your Campaign Strategy

    Oct 15, 2017 by The Campaign Workshop

     

    Campaign Strategy Success

    Because They Don't Hand Out Medals for Campaign Strategy

    Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating success for your campaign strategy. 

    What is success? This is not always the question folks ask when developing a campaign strategy but it should be.  When starting on a new project, or even evaluating an older one, it’s important to set goals and measure the success of your campaign strategy.  Think about the goals for campaign strategy. Success metrics shouldn’t just be, “did it work?” Rather, you need measurable benchmarks that are meaningful to your organization.  Albert Einstein once said, “Everybody is a genius.  But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”  If you define the success of your campaign strategy by the wrong metric, you can end up continuing a program that isn’t working as well as it should, or worse, cutting off a project because it was not “climbing trees.”

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  • 5 Ways to Make Your Volunteers Feel Valued in Your Grassroots Organization

    May 01, 2017 by Elena Veatch

    grassroots

    Volunteers Are the Heart and Soul of Your Grassroots Organization, Be Sure to Treat Them That Way.

    Volunteer recruitment is a crucial component of any strong grassroots organization. Whether these folks are phone banking, canvassing, or staffing events- your volunteer base (or lack thereof) can make (or break) your campaign.

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