Campaign Strategy

Midterm Elections - How Should a Democratic Campaign Plan?

Oct 17, 2022 by Joe Fuld (he/him)

Midterm Elections - How Should a Democratic Campaign Plan?

As you plan for midterm elections, especially if you’re progressive democrat, you may not want to leave your house. With all the things going on in the country it may seem like the midterm elections are a forgone conclusion and not in a good way. Historical trends come to a similar conclusion. In this post we will detail the historical trends of midterms, talk about contributing factors, and what Democrats and progressives can do to make a difference in election outcomes this year.

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Campaign Management Tools: Campaign tools and Trends for 2022

Nov 01, 2021 by Joe Fuld (he/him)

2022 Campaign Management Tools: What You Need to Know

Looking for campaign management tools?  So, you are gearing up your political campaign or advocacy program for the 2022 cycle, and you’re already starting to find that you can’t possibly keep track of every campaign tool you need. Fear not. We are back with our 4th edition of the 100+ Best Campaign Management Tools List. This year’s version will make your campaign tools choice easier! 

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Political Polling, Have We Reached the End?

Jun 28, 2021 by Elena Veatch and The Campaign Workshop

Political Polling -  Dead or Alive? 

Is political polling dead? In the campaign world, this is one question comes back to haunt us every election cycle After polls (and the media outlets reporting on them) suggested an inevitable landslide for Hillary Clinton in 2016, Donald Trump’s victory shook the American public to its core and undermined our collective confidence in political polling.

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Take Your Member Survey Online

May 10, 2021 by Elena Veatch

Online Member Survey Tips

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Membership Communications Tips

Mar 15, 2021 by Elena Veatch

Membership Communications Can Make a Difference

In our socially distanced world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations effectively engaging members across mediums can make a real difference.  Activating members  to turn out in elections or put pressure on lawmakers to pass legislation is a core part of member communications.

Here are our tips for taking your membership communications programs to the next level:

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Young Voters Matter: TCW Young Voter Turnout Guide

Jan 25, 2021 by Daniel Lam

Young voters have some interesting and important habits that your campaign needs to know about.

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Field Strategies for Campaign Success During COVID-19 And Beyond

Jan 11, 2021 by Joe Fuld (he/him)

Field Strategies That Get Results During COVID-19

Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other political tactics. 

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Beat an Incumbent - Lessons From Winning Campaigns

Dec 17, 2020 by Joe Fuld (he/him)

Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

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Post-Election Campaign Shutdown Checklist

Nov 05, 2020 by Ben Holse (he/him) and Martín Diego Garcia (he/him)

Our Quick Post-election Campaign Shutdown Checklist

Is it time for the post-election shutdown for your campaign?

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