Campaign Strategy

7 GOTV Questions with Pandora

Oct 11, 2018 by Shelley Rees

How you should incorporate Pandora digital radio into your GOTV strategy

As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies. 

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7 Questions with Bernie Horn on Progressive Campaign Strategy

Jan 18, 2018 by Elena Veatch

Bernie Horn is the Senior Director for Policy and Communications at the Public Leadership Institute, a nonprofit and nonpartisan organization that works with a network of 13,000 progressive state and local policymakers on a wide range of economic and social issues. Bernie Horn is the coauthor of Voicing our Values: A Message Guide for Policymakers and Advocates, which describes how progressives can more effectively frame their arguments to persuade audiences. Below, Bernie Horn shares some tips on how to shape your progressive campaign strategy, get people to realize they agree on the issues, and make policy debates more accessible to voters.

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Evaluating Success for Your Campaign Strategy

Oct 15, 2017 by The Campaign Workshop

Because They Don't Hand Out Medals for Campaign Strategy

Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating success for your campaign strategy. 

What is success? This is not always the question folks ask when developing a campaign strategy but it should be.  When starting on a new project, or even evaluating an older one, it’s important to set goals and measure the success of your campaign strategy.  Think about the goals for campaign strategy. Success metrics shouldn’t just be, “did it work?” Rather, you need measurable benchmarks that are meaningful to your organization.  Albert Einstein once said, “Everybody is a genius.  But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”  If you define the success of your campaign strategy by the wrong metric, you can end up continuing a program that isn’t working as well as it should, or worse, cutting off a project because it was not “climbing trees.”

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5 Ways to Make Your Volunteers Feel Valued in Your Grassroots Organization

May 01, 2017 by Elena Veatch

Volunteers Are the Heart and Soul of Your Grassroots Organization, Be Sure to Treat Them That Way.

Volunteer recruitment is a crucial component of any strong grassroots organization. Whether these folks are phone banking, canvassing, or staffing events- your volunteer base (or lack thereof) can make (or break) your campaign.

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Campaign Strategy Tips from a Political Strategy Firm

Feb 09, 2017 by Joe Fuld

Put Campaign Strategy First. Lessons from a Political Strategy Firm.

As a campaign strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should compliment good strategy not impede it. Having clear defined goals can make a big difference.

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