Grassroots

Learn How to be a Next Level Grassroots Organizer. 

The 2018 election cycle is here! Everyone has a renewed spirit of social justice and resistance.  Lots of activists are looking for ways to get involved in the new wave of change. Are you thinking about becoming a grassroots organizer?

VoterCircle: A Grassroots Digital Tool for Friend-to-Friend Campaign Outreach

VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.

How to Get Results From Field Strategies

Field strategies don’t always get the yield you were hoping for, especially if you don’t have the right planning behind them. Here are our tips for getting the most out of your field strategies for your political campaign. 

Plan first: 

Having a real campaign plan matters. Whether you are running an advocacy, accountability, or political campaign - a real plan will make sure your field strategies have the yield you want. 

Have a budget:

Routines in Your Grassroots Organization Can Lead to Success or Disaster.

A good habit can be the ingredient for success in running your personal life and your grassroots organization.

Rock Solid Volunteer Recruitment Tactics to Grow your Grassroots

Volunteer recruitment is never easy. It usually starts like this:

Grassroots Strategies Work when You Focus on the Relationship

There are many grassroots strategies out in the world, but not all of them work.  So when it comes to grassroots, what actually works? The most effective strategies are built around personal relationships with legislators. When organizations build real relationships between their members and elected officials, their engagement lasts longer and their phone calls get returned.

Top 15 Grassroots Actions to resist in the coming months and years.

It's important to be focused on growing grassroots actions for the upcoming years as we move past the Trump presidency.

None of these tips are earth shattering, but good grassroots actions are defined by day in-and-out action that lasts for the long term.

1. Set aside time to talk with your family members and friends who did not vote, or voted the other way.

2. On a daily, weekly, or monthly basis, call, email, Facebook message, and tweet your member of Congress.

Grassroots Advocacy vs. Grass-Tops Advocacy: Know the Core Components of an Advocacy Campaign.  

Cultivate a Grassroots Strategy That Turns Passion Into Action.

Progressives across the country are fired up and ready to resist Trump’s agenda – but does your campaign have a strong grassroots strategy to turn your supporters’ passion into action?

A robust supporter base is crucial to a successful grassroots strategy, but it takes time and effort to build an email list and keep those who opt in engaged. Luckily, tools like ActionSprout are making it easier than ever to accomplish both tasks – below are three ways the tool can help.

Volunteers Are the Heart and Soul of Your Grassroots Organization, Be Sure to Treat Them That Way.

Volunteer recruitment is a crucial component of any strong grassroots organization. Whether these folks are phone banking, canvassing, or staffing events- your volunteer base (or lack thereof) can make (or break) your campaign.