A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience.

When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail? 

An independent expenditure is an effort that expressly advocates for or against a candidate which is not made in coordination with any candidate campaign by a third party entity. When planning an independent expenditure campaign for or against a particular candidate it’s important not to make these three common mistakes.

A political internship is something revered by many college students, but finding the right one, and then being selected for it, can seem like a daunting challenge. Still, the benefits of working to further the causes you are passionate about and learning the ins and outs of the political world make the pursuit of a political internship worthwhile! Here are three dos and three don’ts for landing an internship in politics.

It’s 2019, so by now you’re probably well aware that television extends beyond traditional broadcast and that your independent expenditure campaign’s paid media plan probably should as well. But what is the difference between all these different video buying terms and which tactic is the best for your campaign? We’re here to break it down for you.