Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

Joshua Habursky is the Founder and Chairman of the Grassroots Professional Network (GPN), an organization that helps associations, corporations, and government agencies develop skills in the world of grassroots advocacy. Joshua is also an Adjunct Professor at George Washington University’s Graduate School of Political Management and specializes in advocacy communications. 

Lewis Granofsky is a successful and experienced political and grassroots organizer, and a partner at FieldWorks. He has extensive field experience managing ballot initiatives, community-based marketing programs, canvassing, and activist recruitment.

Whether you're running for city council or congress, hiring a skilled political campaign manager is an essential part of your electoral success. From brainstorming campaign strategies and managing budgets to prepping a candidate for public appearances, the political campaign manager is the backbone of every campaign.

Zvi Band is the co-founder and CEO of Contactually, a CRM that empowers professionals to build authentic and lasting relationships. Zvi is an engineer, an entrepreneur, a developer, and a strategist based in DC. He has been named a Washingtonian Tech Titan three times and has been featured in the New York Times and the Washington Post. Zvi Band's recently published book, Success Is in Your Sphere, dives into the importance of deepening the relationships within your network.

A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience.

When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.