Just like all campaigns, a good ballot measure campaign will include a strong digital presence on both organic and paid media. One big differentiator for ballot measure campaigns is that you’ll likely need to focus on persuasion more heavily than with other campaigns.

We’ve discussed in past blogs that a large part of executing a #winning political campaign is doing your background research, and ballot measure polling is the best way to find out if you can win and how you can win.

Todd Herman is an author, entrepreneur, business coach, and mentor who has helped tens of thousands of people harness an alter ego to activate the best versions of themselves. Todd works with business executives, athletes, entertainers, and beyond to help them overcome obstacles to achieve their goals. We asked Todd about his latest book, The Alter Ego Effect, to shed light on how political candidates and professionals can use his strategies to master their mindsets.

Testimonials can work wonders for your ballot measure campaign—especially if you’re dealing with an issue that’s abstract or polarizing.

Brad Traverse and his team under stand how to search for jobs in DC and Politics. If you’ve ever endured a political job search, chances are, your journey brought you to Brad Traverse Jobs. Whether you’re a recent college graduate or a seasoned political practitioner, finding a job in government or politics can be frustrating and intimidating (to say the least). Luckily, sites like Brad Traverse Jobs make the process easier by compiling relevant job listings in one place. With more than 30 years of experience in government relations and policy and over two decades spent connecting politicos to their next career move, Brad Traverse shares his tips for navigating any political job search.

So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.

Your political campaign Twitter account is a free and easy way to engage with supporters online. As a candidate, you’re going to get a lot of advice on how you should run your campaign and engage with voters. Some of this advice will be solicited, some of it, not so much. But one of the top political campaign tips we give candidates is making sure they embrace social media, namely Twitter.