If you’re running political ads for your independent expenditure campaign, you already have to make extra sure that everything you’re doing and saying is legal. All of your content will likely need to be reviewed by lawyers, especially if it could be controversial. But one area that’s relatively new to this kind of review is making sure your digital ad accounts and/or pages have been verified to run political ads in the US.

Just like all campaigns, a good ballot measure campaign will include a strong digital presence on both organic and paid media. One big differentiator for ballot measure campaigns is that you’ll likely need to focus on persuasion more heavily than with other campaigns.

We’ve discussed in past blogs that a large part of executing a #winning political campaign is doing your background research, and ballot measure polling is the best way to find out if you can win and how you can win.

Todd Herman is an author, entrepreneur, business coach, and mentor who has helped tens of thousands of people harness an alter ego to activate the best versions of themselves. Todd works with business executives, athletes, entertainers, and beyond to help them overcome obstacles to achieve their goals. We asked Todd about his latest book, The Alter Ego Effect, to shed light on how political candidates and professionals can use his strategies to master their mindsets.

Testimonials can work wonders for your ballot measure campaign—especially if you’re dealing with an issue that’s abstract or polarizing.

Brad Traverse and his team under stand how to search for jobs in DC and Politics. If you’ve ever endured a political job search, chances are, your journey brought you to Brad Traverse Jobs. Whether you’re a recent college graduate or a seasoned political practitioner, finding a job in government or politics can be frustrating and intimidating (to say the least). Luckily, sites like Brad Traverse Jobs make the process easier by compiling relevant job listings in one place. With more than 30 years of experience in government relations and policy and over two decades spent connecting politicos to their next career move, Brad Traverse shares his tips for navigating any political job search.