• Timelines and an Advocacy RFP Template

    Aug 17, 2020 by Shelley Rees

    Photo of timeline with steps

    Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization.

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  • How Do I Kick Off My Legislative Advocacy Program?

    Jul 08, 2020 by Ben Holse

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    Let This Be the Start of Your Legislative Advocacy Journey

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  • Community Advocates: What Does It Take?

    May 21, 2020 by Martín Diego Garcia

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    Spoiler: We Can All Be Good Community Advocates.

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  • Taking a Long-Term Approach to Nonprofit Storytelling

    May 18, 2020 by Sophie Thurber

    Stack of books opened

    Build Better Advocacy with a Plan for Nonprofit Storytelling

    Nonprofit storytelling is a powerful tool, but it often falls off the radar when push comes to shove, probably because it takes significant time and people resources to do well. This post will walk you through why it should always be part of your planning and priorities, how to weave it into things you’re already doing (it doesn’t have to be a heavy lift if you do it a little at a time) and some of the elements of compelling storytelling. 

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  • Advocacy Strategies: Approach Change Holistically

    Apr 23, 2020 by Sophie Thurber

    Digital marketing icons

    Building Advocacy Campaigns on Winning Advocacy Strategies

    Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done.

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  • Which Came First, the Chicken or the Advocacy Budget?

    Dec 12, 2019 by Sophie Thurber

    Baby chick that just hatched with a budget sign over its neck

    Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

    Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

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  • Advocacy Plan: Where do I begin?

    Dec 05, 2019 by Martín Diego Garcia

    People meeting around a table piled with papers

    Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.

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  • Getting the Most Out of Advocacy Mail: Letter Packages, Part I

    Jan 07, 2019 by Sophie Thurber

    Open white mail box with a lot of letters in it

    Advocacy Mail That Builds Capacity

    I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.) Letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

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  • The Power of Advocacy Video Storytelling

    Jul 24, 2017 by Joe Fuld

    video storytelling

    Advocacy Video Storytelling: The New Nonprofit Super Power

    Video storytelling is an “it” topic in advocacy and advertising circles. The strategy of delivering a story in the digital age that will get people to engage seems to be the latest goal for many nonprofits. But how can you do it in a consistent, scalable way that achieves your goals? Here are our tips to make an impact with advocacy video storytelling: 

    1. Video matters now more than ever 

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  • GOTV Tactics for Advocacy

    Oct 02, 2014 by Joe Fuld

    GOTV Tactics for Advocacy

    Using GOTV Techniques for Advocacy and Organizing

    Advocacy campaigns get inspired by GOTV.  Get Out The Vote, has come a long way. A good GOTV program can give a political campaign a big lift and those tactics are now being used for advocacy. you can read more about GOTV techniques here and here. GOTV techniques have transcended their former use as “valued election tools”, and are now the core component of modern GOTV Tactics. They are being turned into engagement plans and are being used in advocacy, nonprofit organizing, and the corporate world. 

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