• Advocacy Strategies: Approach Change Holistically

    Apr 23, 2020 by Sophie Thurber

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    Building Advocacy Campaigns on Winning Advocacy Strategies

    Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done.

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  • 7 Questions w/ Martín Diego Garcia on Advocacy Trainings

    Feb 26, 2020 by Alicia Barry and Hope Rohrbach

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    Everything You Want to Know (and More!) About Our Advocacy Trainings

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  • Advocacy Plan: Where do I begin?

    Dec 05, 2019 by Martín Diego Garcia

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    Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.

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  • Building a Connective Advocacy Campaign to Move the Needle

    Feb 04, 2019 by Elena Veatch

    A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

    Using Testimonials in Your Advocacy Campaign

    One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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  • The Difference Between Advocacy Strategy and Advocacy Tactics

    Jan 03, 2019 by Sophie Thurber

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    Do you know the difference between advocacy strategy and advocacy tactics?

    You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it. Advocacy can come in many shapes and budget sizes. But whether it’s round or square, big or small, you need to have a plan; you need an advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line.

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  • Advocacy Strategies for Lame Duck Sessions

    Nov 29, 2018 by Joe Fuld

    Several tub animals hanging out on the edge of the tub with focus on the rubber ducky.

    Advocacy Strategies: Lame Duck Sessions Can Help Achieve Advocacy Goals

    After election season is over, it’s easy to just want to pack up and go to the beach and shut off our political brain for a while. But across the country, as well of as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for advocacy campaigns this year and next, here are some suggestions for advocacy strategies for the upcoming sessions.

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  • Community Advocacy Basics: A Beginner's Guide to Advocacy

    Nov 26, 2018 by Joe Fuld

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    Not matter your age, you can move people to take action through community advocacy. 

    Here are some great community advocacy campaigns started by young people:

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  • Non-Political Books for Politicos

    May 10, 2018 by Elena Veatch

    non-political books for politicos

    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

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  • Nonprofit Content Marketing: Don’t Rent. Own.

    Sep 14, 2017 by Joe Fuld

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    Drive Folks to Your Nonprofit Content

    I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this: 

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  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

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  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

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  • Advocacy Email Campaigns: Don't Ignore Email For Advocacy

    Jun 06, 2016

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    Put advocacy email strategy to work for your advocacy campaign

    Advocacy email is a powerful tool.  For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.

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