Building Advocacy Campaigns on Winning Advocacy Strategies
Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done.
One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.
Do you know the difference between advocacy strategy and advocacy tactics?
You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it. Advocacy can come in many shapes and budget sizes. But whether it’s round or square, big or small, you need to have a plan; you need an advocacy strategy that outlines your overall goal and effective tactics that will help you cross the finish line.
Advocacy Strategies: Lame Duck Sessions Can Help Achieve Advocacy Goals
After election season is over, it’s easy to just want to pack up and go to the beach and shut off our political brain for a while. But across the country, as well of as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for advocacy campaigns this year and next, here are some suggestions for advocacy strategies for the upcoming sessions.
*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18
When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.
The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.
I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this:
Put advocacy email strategy to work for your advocacy campaign
Advocacy email is a powerful tool. For many groups and organizations advocacy email can amplify their message in a positive way. As you are probably well aware, these days everyone uses email for both work and personal use, so communicating with your supporters this way is a logical choice. Email is fast, efficient and relatively cheap. You are also able to link your supporters to their legislators and other influential people as well as provide them with an easy way to take action and donate.
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