• Grasstops vs Grassroots Advocacy

    Jun 07, 2021 by Joe Fuld

    Grasstops vs Grassroots Advocacy

    Grasstops vs. Grassroots Advocacy: Public Affairs Tactics 

    Do you ever ask yourself, "What is the difference between grasstops and grassroots advocacy?" Well, you're not the only one scratching your head. 

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  • Grasstops - to Step Up Your Advocacy Campaign

    May 31, 2021

    Grasstops

    Grasstops Will Grow Your Advocacy Program

    A grasstops campaign seeks to persuade the people who can influence key decision-makers. Legislators are often inundated with calls, emails, petitions, meetings, and other communications about a wide variety of issues. Breaking through that noise is tough, and grassroots campaigns, unless they reach critical mass, may not be enough on their own. When those efforts are paired with the authority of grasstops supporters, their impact will be greater, and your campaign will be more likely to succeed.

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  • Patch-Through Calls: What Are They & When to Use Them.

    Nov 12, 2020 by Joe Fuld

    row of customer service representatives at work

    Patch-Through Calls for Public Affairs & How to Make Them Count

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  • Telephone Town Halls for My Political and Advocacy Campaign

    Jul 30, 2020 by Joe Fuld

    telephone town hall: cartoon of a woman sitting on a desk talking on the phone and two other people taking on the phone

    Telephone Town Halls: Do Political & Advocacy Campaigns Need Them?

    What are  telephone town halls? Think of a telephone town hall as a cross between a radio talk show, an old-fashioned town hall, a member meeting, and a conference call all done in the comfort of your home or office. 

    Why host a tele-town hall: It seems like everyone is looking for ways to engage their organization, membership, and voters in a quick and compelling way. A telephone town hall is a way to move your audience. 

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  • Advocacy Strategies for Health Reform Advocacy Groups

    Feb 06, 2020

    Advocacy strategies, man holding out water bottle

    Our Top 3 Advocacy Strategies to Cut Through the Noise

    If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf. 

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  • Issue Advocacy Campaign Tips To Grow Your Base

    Dec 26, 2019 by Sophie Thurber

    Issue advocacy picture of rainbow arrows

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

    iPhone surrounded by holi colored bowls to symbolize choices.

    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

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  • Digital Advocacy Campaign Goal Setting

    Jan 24, 2019

    Woman writing on a white board with sticky notes planning out strategy

    Can Your Digital Advocacy Campaign Have It All?

    We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

    Setting an Achievable Goal

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  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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  • Advocacy Strategy: Integrated Campaigns for the Win

    Jan 10, 2019 by Elena Veatch

    A board with a fifty colored stickies on it

    Mail and Digital Belong Together in Your Advocacy Strategy

    The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

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  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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  • Advocacy Engagement Funnel: Be Intentional About Advocacy

    Feb 26, 2018 by Joe Fuld

    advocacy engagement funnel

    Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

    What is the advocacy engagement funnel?

    It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.

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