• A Telephone Town Hall for My Political and Advocacy Campaign Needs

    Jul 30, 2020 by Joe Fuld

    cartoon of a woman sitting on a desk talking on the phone and two other people taking on the phone as well

    Is a Telephone Town Hall a Tactic Political and Advocacy Campaigns Need?

    What is a telephone town hall? Think of a telephone town hall as a cross between a radio talk show, an old-fashioned town hall, a member meeting, and a conference call all done in the comfort of your home or office. 

    Why host a tele-town hall: It seems like everyone is looking for ways to engage their organization, membership, and voters in a quick and compelling way. A telephone town hall is a way to move your audience. 

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  • Advocacy Strategies for Health Reform Advocacy Groups

    Feb 06, 2020 by Hope Rohrbach

    Man holding out water bottle

    Our Top 3 Advocacy Strategies to Cut Through the Noise

    If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf. 

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  • Tips Issue Advocacy Campaigns Can Use to Grow Their Base

    Dec 26, 2019 by Sophie Thurber

    Picture of rainbow arrows pointing up

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

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  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

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    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

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  • Digital Advocacy Campaign Goal Setting

    Jan 24, 2019 by Shelley Rees

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    Can Your Digital Advocacy Campaign Have It All?

    We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

    Setting an Achievable Goal

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  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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  • Advocacy Strategy: Integrated Campaigns for the Win

    Jan 10, 2019 by Elena Veatch

    A board with a fifty colored stickies on it

    Mail and Digital Belong Together in Your Advocacy Strategy

    The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

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  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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  • Advocacy Engagement Funnel: Be Intentional About Advocacy

    Feb 26, 2018 by Joe Fuld

    advocacy engagement funnel

    Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity... 

    What is the advocacy engagement funnel?

    It is hard to be intentional about advocacy engagement. That is why we built this handy advocacy engagement funnel. Think of your advocacy strategy as a funnel. You need to define what a high-value contact vs. a low-value contact will be. You want to have a clear strategy to move your action-takers to make a more meaningful action. The more personal the action the higher the value.

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  • Email Campaign Management Quick Tips

    Jan 08, 2018 by Elena Veatch

    Email Campaign Management Quick Tips

    A strong email campaign management strategy makes for a winning email campaign 

    There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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  • How Can I Build My List For Fundraising?

    Oct 16, 2017 by Joe Fuld

    build my list

    List Building for Campaign Fundraising: Start With Friends and Family.

    List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page.  One key question remains, can you raise the money?  This is where list building comes in.

    List Building Before You Run:

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  • 10 Advocacy Myths That Hurt Your Organization

    Oct 12, 2017 by Joe Fuld

    advocacy myths

    Dispelling The 10 Most Common Advocacy Myths

    With Advocacy Season in full swing, it's time to clear the air on some common advocacy myths about what will, and what won't, hurt your advocacy group.

    1. Only the rich can meet their elected official 

    Go ask your legislator to meet you for a cup of coffee at Starbucks and talk about your issue. Most legislators will say yes. You don't have to be a big shot to do that just a little bit of moxie and a basic pitch.

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