row of customer service representatives at work

Patch-Through Calls: What Are They & When to Use Them

by Joe Fuld (He/Him)

Organizations and campaigns have used patch-through calls for years when they need many people to reach out to elected officials. But in an era of cord-cutting and digital everything, will folks still take the time to get patched-through to a lawmaker? And will lawmakers listen? The answer is maybe.

Grasstops vs Grassroots Advocacy

Grasstops vs Grassroots Advocacy

by Ben Holse (He/Him)

Grasstops and grassroots are both an important part to any successful advocacy campaign. Maybe you’ve heard the term and have asked, “What’s the difference?" They sure sound the same. Well, you're not the only one scratching your head.

Advocacy Myths

12 Advocacy Myths That Hurt Your Organization

by Tobias Cebulash (He/Him)

With advocacy campaign season in full swing, it's time to clear the air on some common advocacy myths about what will and won't hurt your advocacy group.

Grasstops

Grasstops - to Step Up Your Advocacy Campaign

A grasstops campaign seeks to persuade the people who can influence key decision-makers. Legislators are often inundated with calls, emails, petitions, meetings, and other communications about a wide variety of issues. Breaking through that noise is tough, and grassroots campaigns, unless they reach critical mass, may not be enough on their own.

telephone town hall: cartoon of a woman sitting on a desk talking on the phone and two other people taking on the phone

Telephone Town Halls for My Political and Advocacy Campaign

by Joe Fuld (He/Him)

What are telephone town halls? Think of a telephone town hall as a cross between a radio talk show, an old-fashioned town hall, a member meeting, and a conference call all done in the comfort of your home or office.

Advocacy strategies, man holding out water bottle

Advocacy Strategies for Health Reform Advocacy Groups

by The Campaign Workshop

If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf.

iPhone surrounded by holi colored bowls to symbolize choices.

Types of Ads for Digital Advocacy Campaigns

by The Campaign Workshop

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Woman writing on a white board with sticky notes planning out strategy
An image of piggy bank with money coming out of it's head

A Guide to Budgeting for Your Digital Advocacy Campaign

by The Campaign Workshop

When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising? Per unit, digital advocacy advertising is comparatively cheap – while you may spend several hundred dollars (or more) per point on TV, your cost per thousand impressions (CPM) can be as little as a dollar or two for digital advertising. That means that digital advertising can be a fantastic way to reach out to supporters and promote your advocacy campaign when you’re working with limited dollars.

Email Campaign Management Quick Tips
build my list

How Can I Build My List For Fundraising?

by Joe Fuld (He/Him)

List building is an art and a science. When you start a campaign your friends and family are pumped up, you have some committed volunteers, and maybe you even have an official campaign Facebook page.  One key question remains, can you raise the money?  This is where list building comes in.

video storytelling