How to Find the Right Ads for Your Digital Advocacy Campaign
There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.
Can Your Digital Advocacy Campaign Have It All?
We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?
Setting an Achievable Goal
Digital Campaign Spending: What to Include in Your Digital Advocacy Budget
When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising?
Mail and Digital Belong Together in Your Advocacy Strategy
Do you know the difference between advocacy strategy and advocacy tactics?
You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it.
Print Ads for Advocacy Campaigns - Do They Still Work?
Harnessing Geo-Fencing Technology for Advocacy
Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.
Advocacy Engagement Funnel: Don't Miss Your Advocacy Engagement Opportunity...
What is the advocacy engagement funnel?
A strong email campaign management strategy makes for a winning email campaign
There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started!