Republican and Democratic Political Direct Mail Have More in Common than You Think
As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really.
Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.
The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.
Six Questions to Ask Before You Send Campaign Mailers
Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.
7 Questions to Ask Yourself When Reviewing Political Direct Mail Samples
Even in the digital age, political direct mail is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.
Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.
Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).
I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.) Letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.
When it comes to political direct mail...size matters
With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.