Campaign Mail

Democratic Direct Mail: What Does a Campaign Mail Firm Do?

Jul 05, 2021 by Joe Fuld

Democratic Direct Mail: Your Questions Answered

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Gang Printing for Your Direct Mail Budget

Sep 10, 2020 by Sophie Thurber

Gang Printing for Your Direct Mail Budget win!

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Political Direct Mail: Partisan Differences in Campaign Mail

Apr 29, 2020

Political Direct Mail: Republican and Democratic Mailers Have A Lot In Common

As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really.

Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.

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Campaign Mailers: Getting Started with Political Mail

Mar 23, 2020 by Sophie Thurber

Campaign Mailers - A Holistic Approach

The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

Six Questions to Ask Before You Send Campaign Mailers

Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.

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Political Direct Mail Examples - How To Evaluate Campaign Mail

Feb 20, 2020 by Claire Regan and Sophie Thurber

Political Direct Mail Examples: 7 Questions to Ask Reviewing Mail Samples

Political direct mail, even in the digital age is a critical part of any campaign’s communications program. Not only is it cost-effective and efficient, but it is also an impactful way to target and communicate with potential voters. Therefore, when hiring a Democratic direct mail firm, you want to make sure you choose the firm that will produce the best product for your campaign.

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Political Direct Mail Best Practices

Feb 17, 2020 by Elena Veatch

Political Direct Mail Is Here to Stay

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Political Direct Mail Glossary

Jan 30, 2020 by Sophie Thurber

A Political Direct Mail Cheat Sheet Of Your Very Own

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Political Direct Mail - What Do Campaign Mailers Cost?

Sep 26, 2019 by The Campaign Workshop

Political Direct Mail Cost: Am I Getting a Good Deal On Campaign Mailers?

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Proofing Your Direct Mail

Jul 22, 2019 by Elena Veatch

Don't Let Errors Mar Your Political Direct Mail

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Political Mailers and Timing

Jun 27, 2019 by Sophie Thurber

When Should I Drop My Political Mailers?

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Political Direct Mail: An Edit Too Far?

Jun 24, 2019 by Elena Veatch

Political Direct Mail: Keep It On Point and On Time

Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

Below are some tips for making the editing process as smooth as possible on both ends, so that your direct mail can remain on point and on time.

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Advocacy Mail: Getting the Most out of Letter Packages, Part II

Feb 07, 2019 by Sophie Thurber

Advocacy Mail: List Building with Reply Devices

Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

What is a reply device?

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