When Should I Drop My Campaign Mail?
For any campaign that is investing in political mailers, the timing of that campaign mail is a crucial question. Most political direct mail consultants will talk about the political mailer sending date in terms of the "drop date." This is the date that a printer physically delivers your political mailers to United States Postal Service (USPS), typically at a Sectional Center Facility (SCF).
Keep Your Direct Mail on Point and on Time
Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.
Advocacy Mail: List Building with Reply Devices
Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).
Advocacy Mail That Builds Capacity
Communicating With Your Artists Isn't as Hard as You Think
A lot of people struggle to communicate with an artist to get the design they want for their project. Working with someone outside of your field can sometimes be frustrating for you and the person you’re working with. You may not feel confident in knowing what to ask for, or you may not realize everything that goes into designing something. The most important thing is to be respectful and give people the benefit of the doubt. They’ll enjoy working with you more, and you’re more likely to end up with a better result. In addition to that old nugget of wisdom, making sure you are communicating with your artist and keeping an open mind are your best bets to a good final product.
Using a Consultant’s Direct Mail Samples to Help in Hiring Decisions
The hiring process for a Democratic direct mail firm generally involves a set of the firm’s direct mail samples from past campaigns. Obviously, it’s important to review a mail firm’s proposal carefully, but it’s also important to take a close look at their direct mail samples. The direct mail they actually produce can tell you a lot. Here are a few questions you should run through as you review any direct mail samples:
Learn how NCOA can help you save time and money
National Change of Address, NCOA, is a required process for all bulk mailing lists to qualify for bulk rates according to the USPS.
Reports of the Demise of Political Direct Mail Were All Wrong!
For over a decade, many people have written political direct mail off as a remnant of the past, like rotary phones and analog television; but a funny thing happened on the way to the graveyard—printers and mailers evolved and changed, improving their product by utilizing technology and proven effectiveness to transform the industry. POLITICO proclaimed political direct mail, “an unlikely survivor” in this age of Internet ads and social media and we agree! Direct mail has historically worked and it still does today. It is still one of the most cost-effective ways to reach large numbers of people.