A Campaign Manager Is Worth Every Penny
Ensure you Hire the Right Political Campaign Manager
Whether you're running for city council or congress, hiring a skilled political campaign manager is an essential part of your electoral success. From brainstorming campaign strategies and managing budgets to prepping a candidate for public appearances, the political campaign manager is the backbone of every campaign.
Is it time to fire your political consultant?
It is that time of year when things may not be going the way you want them to. You are behind in the polls. You are not getting press attention. There is not as much money in the bank as you thought. You feel a ton of pressure. Your consultants and your manager are not working as hard as you are. Not enough people know about your campaign. You are not on television yet. Your opponent has more Facebook friends than you do. Your campaign manager is an asshole. Your political consultants don't call you enough. You have the wrong strategy. You think it is time to fire everyone. The list goes on and on!
Campaign Chairperson vs Campaign Manager
When you first file your candidacy for office, in many jurisdictions your paperwork will ask you to declare a campaign chairperson. You expected that you’d need to hire a campaign manager at some point, but why do you need a campaign chairperson? Anyway, you think, I’m sure Cousin Larry could do it.
A Campaign Manager is Hard to Find, Trust Us, You'll Need a Good one.
Picture yourself. You’re on the road after an extremely long day of campaigning. You woke up at 6am, it’s now closer to 9pm, and you haven’t eaten all day. You pull into an Applebee’s and sit down for your first meal of the day. You look up and sitting across from you is your campaign manager.
He or she has been with you all day and you’re both tired. Now, if you hired the right person for the job, you’ll be able to strike up a conversation – whether it’s work related or not – even though you’re exasperated. If you can’t because you’re so annoyed by traveling all over with this one person, you shouldn’t hire him or her.
So Your Political Campaign Lost, Now What?
If you were a Democrat running for office, working on a political campaign or a voter, Tuesday had some big wins and some close or not so close losses. Sure there were memorable wins but many folks are depressed by the outcome of their specific election. So what do you do now?
You have spent months running for office or managing a political campaign and now the political campaign is over. Even though you worked your butt off, you fell short.
Here are some tips for candidates and campaign managers from those of us who have been through many a political campaign and understand it is not easy.
Thank Folks. You might have lost, but it does not mean that people did not work hard. Make sure you take the time to call, email and personally thank volunteers, endorsers, donors and your friends and family.
Be Gracious. Don't be the candidate who tells everyone to jump in a lake after the campaign ends. A candidate’s reaction to losing can often be a bigger sign of whether they can do something in the future than the outcome of the race itself. You have a lot of folks who supported you, and you owe it to them and to yourself to treat this in a respectful manner.
A Good Campaign Manager is Hard to Find:
Finding a good campaign manager can be hard for even the most experienced candidate. Campaign managers and campaign staff are in demand. It seems there are never enough good ones available, and since it is an all-consuming job, many campaign managers, fundraisers, field directors and other campaign staff cycle out of working on campaigns quickly in favor of steadier work. I've made a list of places to look for your next campaign manager below.
What's the Difference Between a Campaign Manager and a General Consultant?
Political campaign terms can be confusing. In my work, I have seen many folks confuse a campaign manager with a general consultant or campaign consultant, and have trouble deciding on which they should choose. Below is my attempt to clear that up, as well as a discussion on the pros and cons of each.
A campaign manager is a day-to-day employee who works full-time and is paid for by the campaign. The campaign manager's job is to run a single campaign and keep all aspects of it running smoothly. A general consultant is someone who has multiple clients across multiple campaigns the clearer term is general political consultant. Their job is to focus on the big picture of the campaign and make sure it is achieving its short-term goals in order to win. In short, the big difference between a manager and a general political consultant is the time you get with each and the level of experience.
Both can be very helpful, but depending on your campaign and the level of experience of your manager you may or may not need a general political consultant.
Here is a breakdown on the pros and cons of using managers and general political consultants.
How Do I Hire a Campaign Manager that Fits Me?
Finding and hiring the right campaign manager is a challenge for any campaign. However, this task is vital because it can mean the difference between winning and losing a race. To help with this crucial process, we have written extensively on what a campaign manager does, as well as questions you must ask yourself to determine who would be right for you.