7 Questions with Speechwriting Veteran, Kate Childs Graham

Person writing surrounded by laptop, headphones, notes, etc.

Speechwriting and Storytelling with Author Kate Childs Graham

Kate Childs Graham is currently a principal at West Wing Writers but has long worked in the field of political speechwriting. She is the former communications director for US Senator Amy Klobuchar. She also wrote speeches for principals and surrogates during the Clinton-Kaine campaign and the 2016 Democratic National Convention. 

read more »

Campaign slogans: It's Just Emotion That's Winning Me Over!

campaign slogan

Use Emotion for a Winning Campaign Slogan

To paraphrase the Bee Gees, when it comes to a campaign slogan- emotion wins. An emotional connection is the key to a good slogan. If you take the emotion out, then it will just fall flatter than me singing the Bee Gees at Karaoke night (trust me!).

A slogan is not just a series of words; it needs to tap into what people are thinking and feeling about what they want the office to accomplish.

read more »

Campaign Slogan vs Campaign Message

campaign slogan

Writing a Campaign Slogan: a Complete Guide

A campaign slogan should not be created on its own. The very first mistake many campaigns make is writing a political slogan without any connection to the strategy or message of the campaign.

read more »

Campaign Message: Contrast in Political Communications

Contrast in Political Communications Image

Campaign Message: How to Be an Orange Running Against Apples

When you boil it down, elections are all about choices. Voters are choosing this candidate or that one. Some even argue that staying home and not voting is exercising choice, though I don’t find that argument (or tactic) particularly effective. In order to convince voters to choose you, your political communications have to show why you are the best choice. The best way to do that is to make your point with a contrastive campaign message.

It’s great to say, “I’m the best candidate! I’ve done all these great things and have all the experience!” but without putting that in context with respect to your opponents, it will more than likely fall on deaf ears. This kind of thing, particularly in a primary with multiple opponents, just feeds the “omnivore’s dilemma” of our electoral process: with so many candidates, how do we choose the best one? Do your voters a favor and tell them WHY in all of your political communications.

read more »