Man writing on whiteboard Campaign Plan

What is a Campaign Plan and Why Do I Need One?

by Ben Holse (He/Him)

While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan.

advocacy hurdles

Advocacy Hurdles - Improve and Win Your Advocacy Campaign

by Joe Fuld (He/Him)

When you’re a part of an advocacy campaign, spotting issues and fixing them are not always easy. In the realm of advocacy, there will always be bumps in the road, that is the nature of making change. Identifying common advocacy hurdles and proactively planning for solutions is a good strategy that can improve your campaign. 

Campaign Message

Strategies for a Consistent Campaign Message

by Enrique Rivas (He/Him)

For those of us who closely follow political debates and electoral politics, only a few things are as disheartening as seeing our favorite candidate veer off course from their intended candidate messaging. Whether it’s a rant, a lengthy tirade, or a complete departure from their message, it’s truly frustrating to see them lose their way to the point of becoming incoherently off track.

Texting fot advocacy

Texting for Advocacy | Using SMS for Nonprofits

by Alice McLoughlin (She/Her)

Have you been implementing SMS for advocacy, or texting for advocacy, into your issue advocacy or public affairs campaigns? Texting for advocacy is an important tool for nonprofits and organizations creating an issue advocacy communications program.

Advocacy Message

Advocacy Message: Know Your Advocacy Campaign Goals

by Joe Fuld (He/Him)

Advocacy message development can be challenging. Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.

Stump Speech Writing

Stump Speech: The Ultimate Speechwriting Guide

by Martín Diego Garcia (He/Him)

Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign.

Person writing surrounded by laptop, headphones, notes, etc.

7 Questions with Speechwriting Veteran, Kate Childs Graham

by The Campaign Workshop

Kate Childs Graham is currently a principal at West Wing Writers but has long worked in the field of political speechwriting. She is the former communications director for US Senator Amy Klobuchar. She also wrote speeches for principals and surrogates during the Clinton-Kaine campaign and the 2016 Democratic National Convention.

Speechwriting; a pencil draws a question mark

Speechwriting: 7 Questions with Eric Schnure

by Elena Veatch

Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speechwriting which led him to cofound the Humor Cabinet, a communications consulting firm.

Advocacy books - spreading your message

Advocacy Books: Using Your Personal Story for Political Communication

by The Campaign Workshop

Everyone has a story to tell. For politicians, advocates, and change makers, how you tell your story is essential. A great way to do this is through writing a book about your life. Every major politician of the last few decades has penned an autobiography, telling their story of how they achieved the American Dream. Political advocacy books include how the writer grew to overcome obstacles and persevere to make the world a better place.

name recognition

Name Recognition - The Truth About Name ID

by Joe Fuld (He/Him)

Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.