Nov 23, 2020
How to Make a Winning Campaign Message Contrast - Use the Seven Cs Method
When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign messaging with a method I have never forgotten.
They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.