Campaign Message

Creating a Campaign Plan That’s Right for You

Mar 07, 2022 by Kata Grosman Fernandez (she/her)

How to Create a Campaign Plan that Helps You Stay on Track

While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan. This means detailed planning and thinking ahead from the jump. Your best bet is to plan your moves ahead of time and take the process seriously.

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Campaign Message Development: Use the Seven Cs

Nov 23, 2020 by Joe Fuld (he/him)

Campaign Message: Make a Winning Contrast - Use the Seven Cs

When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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Stump Speech: The Ultimate Speechwriting Guide

Jan 02, 2020 by Martín Diego Garcia (he/him)

Stump Speech: Connect With Voters by Creating a Campaign Speech.

Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign.

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7 Questions with Speechwriting Veteran, Kate Childs Graham

Nov 20, 2019

Speechwriting and Storytelling with Author Kate Childs Graham

Kate Childs Graham is currently a principal at West Wing Writers but has long worked in the field of political speechwriting. She is the former communications director for US Senator Amy Klobuchar. She also wrote speeches for principals and surrogates during the Clinton-Kaine campaign and the 2016 Democratic National Convention.

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Speechwriting: 7 Questions with Eric Schnure

Aug 19, 2019 by Elena Veatch

Speechwriting as an Art and a Science

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Advocacy Books: Using Your Personal Story for Political Communication

Aug 27, 2018 by The Campaign Workshop

Advocacy Books Spreading Your Political Message

Everyone has a story to tell. For politicians, advocates, and change makers, how you tell your story is essential. A great way to do this is through writing a book about your life. Every major politician of the last few decades has penned an autobiography, telling their story of how they achieved the American Dream. Political advocacy books include how the writer grew to overcome obstacles and persevere to make the world a better place.

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Name Recognition - The Truth About Name ID

Jan 20, 2017 by Joe Fuld (he/him)

Name Recognition, What is it? Does Name ID Really Matter in Politics?

Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

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