• Common Pitfalls to Avoid when Issuing an Advocacy RFP

    Aug 24, 2020 by Ben Holse

    Woman pointing to document in front of two men

    How to Go About Writing a Great Advocacy RFP

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  • Political Candidate Assessment: Am I Ready to Run?

    Jun 25, 2020 by Joe Fuld

    People in suits in runner's position

    Becoming a Political Candidate Is No Small Undertaking

    Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for a political candidate deciding to run for office. Here’s a self-assessment guide that’s a follow up to our e-book Are You Ready to Run for Office? and can help potential first-time candidates make a thoughtful decision.

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  • How to Calculate a Vote Goal and a Vote Deficit for Your Campaign

    Jun 01, 2020 by Ben Holse

    Tallies on chalkboard with phrase "Gotta have a goal"

    What Is a Vote Goal? What is a Vote Deficit? Why Do I Need Them?

    When you’re thinking of running for office, one of the very first things you should do is bust out your trusty calculator and calculate your campaign’s vote goal. Simply put, your vote goal is the number of votes needed to win your election. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. To achieve that goal, you’ll want to know how many of those voters you need to actually be successful.

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  • The Complete Guide to Creating a Political Campaign Budget

    May 04, 2020 by Ben Holse

    piggy banks from small to large

    Getting Real with Your Political Campaign Budget

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  • Which Came First, the Chicken or the Advocacy Budget?

    Dec 12, 2019 by Sophie Thurber

    Baby chick that just hatched with a budget sign over its neck

    Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

    Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

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  • The Case for Hiring a Full-Time Campaign Manager

    Sep 19, 2019 by Joe Fuld

    5 ducks in a row. The second duck is getting pulled out by a fishing rod.

    A Campaign Manager Is Worth Every Penny

    Running for political office is a daunting task that can be exceedingly taxing without a campaign manager at the helm to help run the show. For first-time candidates in particular, getting a viable campaign off the ground is more than a full-time job. Fundraising call time alone is all-consuming, taking up to three to six hours per day of your time five days a week. With so many moving parts to a campaign, there’s no harm (but rather, lots of value) in investing in a campaign manager. A full-time manager is worth the expense.

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  • 9 Campaign Plan Tips

    Mar 25, 2019 by Hope Rohrbach

    two people at the top of a mountain with their hands up in excitement for their success

    This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

    If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

    1. Have a campaign plan that outlines specific goals:

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  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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  • Political Candidates Can't Do Everything

    Jun 21, 2018

    Good political candidates delegate

    Political Candidates Must Learn to Delegate

    The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work and many more hours in the day. Sadly, the time commitment it takes to be a political candidate is not changing anytime soon.

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  • Effective Advocacy Campaign Tips

    Nov 24, 2016 by The Campaign Workshop

    Advocacy Campaign

    5 Advocacy Campaign Tips to Run an Effective Effort

    Running an effective advocacy campaign takes skill and planning here are five tips to run a winning advocacy campaign:

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  • Campaign Shutdown Checklist

    Nov 09, 2016 by Ben Holse

    Campaign Shutdown List

    Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

    Is it time for the campaign shutdown?

    So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

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  • GOTV: What To Do With Your Leaners

    Nov 01, 2016 by Ben Holse

    Get Out The Vote Tips

    A GOTV Question for the Ages – What to Do With Your "2s"?

    ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.

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