Campaign Planning

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising- Plan to Move Fast 

Fast and instant are different -
While it’s true that the world of online advertising is fast paced and it certainly gives us information much more quickly than any other medium, banking on instantaneous traction is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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Campaign Mistakes: Warning Signs of a Losing Political Campaign

Jan 02, 2023 by Joe Fuld (he/him)

Campaign Mistakes: Is Your Political Campaign Headed in the Wrong Direction? 

Can you spot a losing political campaign? People plan and launch political campaigns with the best intentions, but sometimes they get off track. Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course correct a losing political campaign:

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Midterm Elections - How Should a Democratic Campaign Plan?

Oct 17, 2022 by Joe Fuld (he/him)

Midterm Elections - How Should a Democratic Campaign Plan?

As you plan for midterm elections, especially if you’re progressive democrat, you may not want to leave your house. With all the things going on in the country it may seem like the midterm elections are a forgone conclusion and not in a good way. Historical trends come to a similar conclusion. In this post we will detail the historical trends of midterms, talk about contributing factors, and what Democrats and progressives can do to make a difference in election outcomes this year.

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Supply Chain Problems for Nonprofits and Political Campaigns

Jun 20, 2022 by Joe Fuld (he/him)

Supply Chain Problems and Solutions for Nonprofits & Campaigns  

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Canvassing Rural Areas

Nov 08, 2021 by Ben Holse (he/him)

Canvassing Rural Areas: Door to Door Is Not the Same Everywhere

Canvassing rural areas present a unique set of challenges. You want to door knock as many homes in these areas as you can. Grassroots canvassing is the most effective method of volunteer voter contact so plan for the door-to-door canvas program to take time and resources. You also want to be conscious of your resources and canvas in a way that makes sense for both you and your canvassers. Below are some of our favorite grassroots campaigning suggestions to overcome the challenges of rural canvassing:

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Post-Election Campaign Shutdown Checklist

Nov 05, 2020 by Ben Holse (he/him) and Martín Diego Garcia (he/him)

Our Quick Post-election Campaign Shutdown Checklist

Is it time for the post-election shutdown for your campaign?

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How to Guide: Campaign Logos

Oct 05, 2020 by Martín Diego Garcia (he/him)

A Guide to Building a Clear and Simple Campaign Logo

Mixing Text with Visuals 

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Advocacy RFP Pitfalls to Avoid

Aug 24, 2020 by Ben Holse (he/him)

Advocacy RFP Writing Tips 

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Which Came First, the Chicken or the Advocacy Budget?

Dec 12, 2019 by Sophie Thurber (she/her)

Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a few reasons:

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