Campaign Planning

A Campaign Manager Is Worth Every Penny

Campaign Consultants Bring the Knowledge and Skills to Win

Campaign consultants can bring a wide array of experience and expertise to any political campaign, whether it’s a small race or a big one. Ask anyone running for Congress or any major office and they will tell you they have a team of campaign consultants surrounding them, guiding the way through their tough campaign, and filling in the gaps where campaign staff don’t have the time or niche expertise to fill holes.

This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising?

Political Candidates Must Learn to Delegate

The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work and many more hours in the day. Sadly, the time commitment it takes to be a political candidate is not changing anytime soon.

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

10 Questions Your Campaign Plan Should Answer

It is campaign plan time. If you are running a campaign, start writing a plan now. Here are our 10 tips on 10 questions a political campaign plan should answer.

5 Advocacy Campaign Tips to Run an Effective Effort

Running an effective advocacy campaign takes skill and planning here are five tips to run a winning advocacy campaign:

Planning for the Campaign Shutdown: Your Complete Guide to Shutting down the Campaign

Is it time for the campaign shutdown?

So your campaign is finally over and you are feeling a bit of that post-campaign emptiness inside. We understand and have a lot of insight on what to do after a win or a loss.  Planning for the campaign shutdown  is something to think about from the beginning of the campaign.  By keeping track of assets and creating a campaign shutdown plan you will remove a lot of stress at the end of the campaign.   So before you head off and hit the appalachian trail or start looking for the next campaign, here are some things to take care of.  Below is a general list of items you’ll likely need to do to close up shop:

A GOTV Question for the Ages – What to Do With Your "2s"?

ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.