Campaign Planning

9 Campaign Plan Tips

Mar 25, 2019

9 Campaign Plan Tips To Give You The Best Chance of Winning

If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

1. Have a campaign plan that outlines specific goals:

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A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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Political Candidates Can't Do Everything

Jun 21, 2018 by Joe Fuld (he/him)

Political Candidates Must Learn to Delegate

The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work and many more hours in the day. Sadly, the time commitment it takes to be a political candidate is not changing anytime soon.

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Effective Advocacy Campaign Tips

Nov 24, 2016 by The Campaign Workshop

5 Advocacy Campaign Tips to Run an Effective Effort

Running an effective advocacy campaign takes skill and planning here are five tips to run a winning advocacy campaign:

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GOTV: What To Do With Your Leaners

Nov 01, 2016 by Ben Holse (he/him)

A GOTV Question for the Ages – What to Do With Your "2s"?

ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.

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GOTV Plan: Get Out the Vote (GOTV) Best Practices

Sep 15, 2016 by The Campaign Workshop

GOTV Plan: Let President Obama Show You How Get out the Vote Is Done

As Election Day approaches, I thought it would be a good idea to share some best practices for your GOTV Plan-  Get Out The Vote Plan. These are tried and true GOTV tactics —we know they work.

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Political Advertising Mediums

Jun 18, 2015 by Ben Holse (he/him)

The Pros and Cons of Political Advertising Mediums

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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What Is Paid Canvassing and Do I Want Some?

Apr 09, 2015 by The Campaign Workshop

Spoiler: You PROBABLY Want Paid Canvassing

This may come as a shock to many people, but not every political campaign has people lining up to volunteer like President Barack Obama’s did. In fact, that was the rare exception, and for many campaigns, getting more than a handful of volunteers is a miracle. We know that high-quality, face-to-face canvassing is the best tool in our arsenal for both persuasion and turn out, but not every campaign has the footprint to cover a robust field operation using volunteers or campaign staff alone. In fact, many won’t. That’s where paid canvassing comes in.

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Campaign Logo | Make a Great Political Logo.

Mar 22, 2015 by Joe Fuld (he/him)

A Campaign Logo Should Be Simple, Clean and Clear

A campaign logo is something that many candidates obsess about. The color, the font, the stressing of the first vs. the last name, incorporating a candidate photo or a sprit animal, we’ve heard it all. I like a good campaign logo, but this is a time in which many first-time candidates get taken advantage of. Yes, the campaign’s brand is undoubtedly important and it is worth some conversation, but it should not be a long, arduous, drawn-out process. With that said, here are a few important items to consider when you’re designing your campaign logo.

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Political Consulting Advice: Campaign Resources.

Dec 04, 2014 by Joe Fuld (he/him)

Political Consulting Advice: Focus on People, Time, and Money

One of the roles I enjoy most  is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.

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Campaign message tips - Stay on Message No Matter What

Jun 05, 2014 by The Campaign Workshop

Campaign Message Tips: Stay on Message Even When It Is Personal

Staying consistent with your campaign message is not easy. When first entering into politics some people may tell you to “never take it personal,” referring to the awful things people may say about you or your issues. "Stay on Message" "You need to have campaign message discipline" - is something you hear over and over again but that is easier in theory than reality. 

If we lived in a world that was devoid of feelings and emotions then this could be possible, but luckily we do not. We want our representatives to have an emotional attachment to their constituents and the issues affecting them. There is, however, a time when we must try not to take it personally and battle a brick wall that will never move.

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Campaign Management Process : Stop Decision Fatigue

Apr 24, 2014 by The Campaign Workshop

Campaign Management Style -  Avoid Decision Fatigue 

Running for office, campaign management, and working on campaigns for that matter, are really about making quick, informed decisions and a lot of them. Particularly at the beginning, there are a lot of things to decide on right away in your campaign management process: what office, what party, who to hire, who to target, what medium, who to call for money, how much to ask for, etc. The whole process can get away from you and turn into a paralyzing rumination if you’re not careful.

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