• Why Do I Need Good Political Campaign Photography?

    Posted on March 19, 2018 by Sophie Thurber

    Political Campaign Photography Shoots Are Worth the Money

    Good political campaign photography is a must.

    Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

  • 7 Questions with Paul Lage

    Posted on February 22, 2018 by Elena Veatch

    Gill Studios CEO Paul Lage Answers Our Yard Sign Questions 

    Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.

  • 10 Questions Your Campaign Plan Should Address

    Posted on February 18, 2018 by Joe Fuld

    10 Questions Your Campaign Plan Should Answer

    It is campaign plan time. If you are running a campaign, start writing a plan now. Here are our 10 tips on 10 questions a political campaign plan should answer.


  • 7 Questions with Joshua Kalla on Political Persuasion

    Posted on January 29, 2018 by Elena Veatch

    Is persuasion still possible? Political scientist Joshua Kalla answers our questions

    Joshua Kalla is a Ph.D. candidate in Political Science at the University of California, Berkeley whose research focuses on American political behavior and opinion. Along with Stanford’s David Broockman, Joshua Kalla co-authored a study on voter persuasion that made a splash in the media and in progressive circles in September 2017. In this study, Kalla and Broockman argue that voter persuasion through traditional campaign communication methods (such as direct mail, canvassing, and digital advertising) have essentially no persuasive effect on voters during general elections. We asked Kalla about his recent work and its implications for campaigns.

  • Engaging with Social Media Influentials

    Posted on November 20, 2017 by Joe Fuld

    Engaging with Social Media Influentials

    When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:

  • Know Your Advocacy Metrics

    Posted on August 31, 2017 by Joe Fuld

    Advocacy Metrics Matter 

    No matter how many advocacy campaigns you have done, people will always have a ton of questions about advocacy metrics to judge how successfully those campaigns were run, and if they were effective. They'll ask me questions like:

  • Political Tactics to use on Your Campaign Website:

    Posted on August 24, 2017 by The Campaign Workshop

    Top 5 Political Tactics to boost your political campaign website: 

    The political website: it’s a requirement for any candidate for office, but that doesn’t mean it should be just another item to check off your to-do list! Being intentional when setting up your website by keeping a few key political tactics in mind will ensure that you are providing voters with an enjoyable, engaging, cohesive experience. 

    A few political tactics to keep in mind when designing your political website:

  • Join our Campaign Training Calendar – Share Your Favorite Campaign Trainings

    Posted on July 27, 2017 by Joe Fuld

    Progressive Campaign Training Calendar: Help Train Candidates and Managers for 2017/2018 

  • Strategic Communications: How to Write a Persuasive Political Speech

    Posted on July 17, 2017 by The Campaign Workshop

    Using a Political Strategic Communications Plan to Win Over Audiences

    All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

    Monroe’s Motivated Sequence

  • 7 Questions with Rick Ridder on Campaign Strategy

    Posted on June 22, 2017 by Joe Fuld

    A Political Pro Talks Campaign Strategy, Per His Latest Book.

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