• How Do Digital Campaigns Work With Political Campaigns?

    Apr 30, 2020 by Shelley Rees

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    How Digital Campaigns Apply to Political Campaigns

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  • Native Political Campaign Ads

    Mar 02, 2020 by Shelley Rees

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    How Do You Use Native for Political Campaign Ads?

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • Increasing Your Reach With Political Campaign Ads

    Feb 10, 2020 by The Campaign Workshop

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    Why Integrate Political Campaign Ads Into Your Larger Campaign Strategy?

    When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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  • The Future of Political Campaign Ads

    Feb 03, 2020 by Shelley Rees

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    What’s Next for Political Campaign Ads in 2020?

    While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020. 

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  • What Happens if Facebook Stops Running Political Ads?

    Oct 31, 2019

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    If Political Ads Are No Longer Allowed to Run on Facebook, What Will That Mean for Your Campaign?

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  • On Your Mark, Get Set, Digital GOTV

    Oct 21, 2019 by Joe Fuld and Claire Regan

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    How to Win the Game of Digital GOTV

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  • Updating Verification on Facebook for Your Political Campaign

    Oct 03, 2019

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    Make Sure Your Political Campaign Is Ready to Run Ads on Facebook 

    Since the 2016 election, Facebook has been working on making sure that every political campaign that advertises on their platform is verified to do so in the United States and has made their ads more transparent in terms of who is paying for them. This, of course, is a good thing so that we don’t have another situation like we did during the 2016 election where foreign entities tried to interfere. However, it does present a challenge for political campaigns of all sizes.

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  • How Do You Read a Digital Report?

    Jul 29, 2019 by Claire Regan

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    Demystifying Your Political Campaign’s Digital Report

    Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

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  • What do new state laws on political digital ads mean for you?

    Nov 01, 2018 by Joe Fuld

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    Political Digital Ads: No GDPR but a Growing Variety of State Laws

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  • Why you need a digital GOTV plan

    Oct 15, 2018

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    A Good Digital GOTV Plan is a Must for Today’s Campaigns

    A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

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  • What makes a winning digital ad campaign?

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Plan for a winning digital ad campaign

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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