• Political Digital Campaign Strategy- How Should Social Media Fit?

    May 14, 2020 by Elena Veatch

    Political Digital Campaign Strategy -Man surrounded by drawings of social media logos on chalkboard in thought bubbles

    Political Digital Campaign Strategy- Don’t Neglect Social Media - 

    Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

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  • Digital Campaigns Work With Political Campaigns

    Apr 30, 2020

    Digital Campaigns: Group of people sitting around a table and using electronics

    Digital Campaigns And Political Campaigns - Better Together

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  • Native Political Campaign Ads

    Mar 02, 2020

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    Native Political Campaigns Ads - How Do You Use Them? 

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • Political Campaign Ads: Increasing Your Reach

    Feb 10, 2020 by The Campaign Workshop

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    Political Campaign Ads and Your Campaign Strategy

    When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

    What are advocacy campaigns doing right when it comes to online engagement that political campaigns can learn from? 

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  • The Future of Political Campaign Ads

    Feb 03, 2020

    Woman looking at phone with social notification icons in the air

    Political Campaign Ads - What does the future look like? 

    While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020. 

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  • If Facebook Stops Political Ads - What Should Campaigns Do?

    Oct 31, 2019

    If Facebook stops running political ads. Person holding picture of megaphone with text bubble

    If Facebook Stops Political Ads, What does it Mean for your Campaign?

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  • Digital GOTV; On Your Mark, Get Set, Get Out The Vote

    Oct 21, 2019 by Joe Fuld (he/him) and Claire Regan

    Book open with picture of government building surrounded by mail, home, commputer, tv, email, and more icons with keyboard in view

    How to Win the Game of Digital GOTV

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  • Updating Verification on Facebook for Your Political Campaign

    Oct 03, 2019

    The word "Adware" spelled out in blocks sitting on top of a mobile phone.

    Make Sure Your Political Campaign Is Ready to Run Ads on Facebook 

    Since the 2016 election, Facebook has been working on making sure that every political campaign that advertises on their platform is verified to do so in the United States and has made their ads more transparent in terms of who is paying for them. This, of course, is a good thing so that we don’t have another situation like we did during the 2016 election where foreign entities tried to interfere. However, it does present a challenge for political campaigns of all sizes.

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  • How Do You Read a Digital Report?

    Jul 29, 2019 by Claire Regan

    A woman and a man looking at an iPad.

    Demystifying Your Political Campaign’s Digital Report

    Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

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  • What do new state laws on political digital ads mean for you?

    Nov 01, 2018 by Joe Fuld (he/him)

    A young woman is leaning against a bookshelf learning about laws in a library.

    Political Digital Ads: No GDPR but a Growing Variety of State Laws

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  • Digital GOTV Plan Why You Need One

    Oct 15, 2018

    Digital GOTV plan A suburban community of colorful houses.

    Digital GOTV Plan: A Must for Today’s Campaigns

    A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before.

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  • Winning Digital Ad Campaign: Plan First

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Winning digital ad campaign - start with a plan 

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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