Digital Advocacy

Digital Campaigns: Improving SEO for Digital Advocacy

Aug 23, 2021 by The Campaign Workshop

Digital Campaigns - Make Digital Advocacy Easy to Find

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

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Define Advocacy - Definition, Tactics & Terms

May 03, 2021 by Sophie Thurber (she/her)

The Tactics and Terms That Define Advocacy

Learn how we define advocacy -Advocacy, defined in the simplest terms, is about fighting for something you believe in. When we talk about advocacy, the issues and tactics may change, but the core is about supporting a cause or policy and working to create the change we want to see in the world.

What is the difference between how we define an advocacy campaign and a political campaign?
The difference may sometimes seem murky, but it boils down to express advocacy vs. issue advocacy.

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Advocacy Tactics and Strategies Evolved

Feb 15, 2021 by Joe Fuld (he/him)

Advocacy Tactics Have Shifted Over Time

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Digital Advocacy Consultant: Do You Need One?

Nov 16, 2020 by Joe Fuld (he/him)

Digital Advocacy Consultant: Is It Worth the Cost To Hire a Online Campaign Consultant to Manage Your Digital Presence?

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Digital Advocacy Campaign: How Do You Measure Success?

Jun 11, 2020 by Claire Regan

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals.

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Digital Advertising Acronyms: Key Terms For Digital Campaign Ads

May 11, 2020 by The Campaign Workshop

Digital Advertising Acronyms - Key Terms for Political & Advocacy Digital Ads

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Digital Campaign: Digital In-House or Hire a Firm?

Apr 16, 2020 by Claire Regan

Digital Campaign In-House or Hire a Firm?

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Advocacy Strategies for Health Reform Advocacy Groups

Feb 06, 2020

Our Top 3 Advocacy Strategies to Cut Through the Noise

If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf.

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Types of Ads for Digital Advocacy Campaigns

Feb 21, 2019

How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Static Ads

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Instagram a Political and Advocacy Campaign Tool

Jan 31, 2019

Instagram for Politics and Advocacy Telling Your Campaign Story

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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Digital Advocacy Campaign Goal Setting

Jan 24, 2019

Can Your Digital Advocacy Campaign Have It All?

We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

Setting an Achievable Goal

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A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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