• Measuring the Success of Your Digital Advocacy Campaign

    Jun 11, 2020 by Claire Regan

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    Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals.

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  • Your Digital Advertising Acronyms Cheat Sheet

    May 11, 2020 by Claire Regan

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    Become an Expert With These 10 Digital Advertising Acronyms

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  • When to Hire a Digital Campaign Firm

    Apr 16, 2020 by Claire Regan

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    Should I Run My Digital Campaign In-House or Hire a Firm?

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  • Advocacy Strategies for Health Reform Advocacy Groups

    Feb 06, 2020 by Hope Rohrbach

    Man holding out water bottle

    Our Top 3 Advocacy Strategies to Cut Through the Noise

    If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf. 

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  • Types of Ads for Digital Advocacy Campaigns

    Feb 21, 2019

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    How to Find the Right Ads for Your Digital Advocacy Campaign

    There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

    Static Ads

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  • Building a Connective Advocacy Campaign to Move the Needle

    Feb 04, 2019 by Elena Veatch

    A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

    Using Testimonials in Your Advocacy Campaign

    One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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  • Instagram for Political and Advocacy Campaigns

    Jan 31, 2019 by Hope Rohrbach

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    The Power of Instagram: Telling Your Campaign Story

    If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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  • Digital Advocacy Campaign Goal Setting

    Jan 24, 2019 by Shelley Rees

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    Can Your Digital Advocacy Campaign Have It All?

    We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

    Setting an Achievable Goal

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  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

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    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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  • Leveraging the Youtube Brand Lift Study Tool for Your Advocacy Campaign

    Jan 14, 2019 by Claire Regan

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    Let’s Find Out Just How Impactful Your Video Ads Are with Brand Lift

    Introducing the Youtube Brand Lift Study

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  • Advocacy Strategy: Integrated Campaigns for the Win

    Jan 10, 2019 by Elena Veatch

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    Mail and Digital Belong Together in Your Advocacy Strategy

    The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

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  • Digital Advocacy Campaign Goals on Twitter

    Nov 02, 2017 by Shelley Rees

    Digital Advocacy

    What Goal is Best for My Digital Advocacy Campaign on Twitter?

    When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.

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