Digital Advocacy

Do Nonprofits Need A Digital Advocacy Consultant?

Nov 16, 2020 by Joe Fuld

Online Campaign Consultants: Is It Worth the Cost To Hire a Digital Advocacy Consultant to Manage Your Digital Presence?

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Measuring the Success of Your Digital Advocacy Campaign

Jun 11, 2020 by Claire Regan

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals.

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Your Digital Advertising Acronyms Cheat Sheet

May 11, 2020 by Claire Regan

Become an Expert With These 10 Digital Advertising Acronyms

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When to Hire a Digital Campaign Firm

Apr 16, 2020 by Claire Regan

Should I Run My Digital Campaign In-House or Hire a Firm?

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Advocacy Strategies for Health Reform Advocacy Groups

Feb 06, 2020 by Hope Rohrbach

Our Top 3 Advocacy Strategies to Cut Through the Noise

If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf.

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Types of Ads for Digital Advocacy Campaigns

Feb 21, 2019

How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Static Ads

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Building a Connective Advocacy Campaign to Move the Needle

Feb 04, 2019 by Elena Veatch

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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Instagram for Political and Advocacy Campaigns

Jan 31, 2019 by Hope Rohrbach

The Power of Instagram: Telling Your Campaign Story

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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Digital Advocacy Campaign Goal Setting

Jan 24, 2019 by Shelley Rees

Can Your Digital Advocacy Campaign Have It All?

We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

Setting an Achievable Goal

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A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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Leveraging the Youtube Brand Lift Study Tool for Your Advocacy Campaign

Jan 14, 2019 by Claire Regan

Let’s Find Out Just How Impactful Your Video Ads Are with Brand Lift

Introducing the Youtube Brand Lift Study

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Advocacy Strategy: Integrated Campaigns for the Win

Jan 10, 2019 by Elena Veatch

Mail and Digital Belong Together in Your Advocacy Strategy

The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

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