Become an Expert With These 10 Digital Advertising Acronyms
Should I Run My Digital Campaign In-House or Hire a Firm?
Our Top 3 Advocacy Strategies to Cut Through the Noise
If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf.
How to Find the Right Ads for Your Digital Advocacy Campaign
There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.
Using Testimonials in Your Advocacy Campaign
One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.
The Power of Instagram: Telling Your Campaign Story
If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!
Can Your Digital Advocacy Campaign Have It All?
We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?
Setting an Achievable Goal
Digital Campaign Spending: What to Include in Your Digital Advocacy Budget
Let’s Find Out Just How Impactful Your Video Ads Are with Brand Lift
Introducing the Youtube Brand Lift Study