Digital Advocacy

Nonprofit AIO and SEO are tools to get folks to connect with content. When it comes to strategic communications, we all want the right audience to find our content, but this can be challenging for folks who work at nonprofits. Writing in an accessible way that gets views and engagement does not always come naturally. Instead, we often stay in our comfort zones and talk in a way that is niche-based. This has prevented many nonprofit websites, as well as nonprofit communication, from reaching broader audiences and getting the engagement from advocates and donors that they really need. 

GIFs for advocacy are one of the most effective ways to capture attention, communicate quickly, and make your message stick in a crowded digital environment. With countless messages competing for audiences’ focus, you need creative that is eye-catching, emotional, and easy to understand. That is where GIFs shine. These short looping visuals help your advocacy campaign break through the noise, move supporters, and keep your issue top of mind.

The digital landscape has evolved dramatically since the early days of Facebook-only strategies. Today's advocacy campaigns need to meet supporters where they are—across multiple platforms, each with its own strengths, audiences, and engagement styles. From Instagram and TikTok to Facebook, LinkedIn, and Snapchat, understanding how to leverage unpaid digital advocacy effectively can save you thousands on large-scale digital advertising while building a more engaged community.

In the ever-evolving landscape of digital advertising, Meta (Facebook and Instagram) remains a powerful platform for political campaigns, advocacy groups, and nonprofits to reach targeted audiences. However, Meta’s stringent policies on political and issue-based advertising have created challenges for advertisers looking to leverage these platforms effectively.

Understanding these restrictions—and how to work within them—is crucial for any organization running advocacy or political campaigns. Here’s what you need to know.

Advocacy, defined in the simplest terms, is about fighting for something you believe in. When we talk about advocacy, the issues and tactics may change, but the core is about supporting a cause or policy and working to create the change we want to see in the world.

Advocacy tactics and advocacy campaign strategies will continuously change with the times and so must we. Public affairs campaigns are now common on smaller federal issues as well as state and municipal issues.

Digital advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget. If you are at a nonprofit where money is tight, (when is it not?), spending money on hiring a digital advocacy consultant to manage your digital and online presence can seem like an easy line item to cut.

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals. There is not a one-size-fits-all benchmark or metric to track the success of every digital advocacy campaign.

When entering  the digital advertising world without any prior experience or  background in the field, one of the largest challenges you will face would be getting the hang of all of the digital advertising acronyms. Digital advertising has its own language DSP, DMP, CPM, CPA, CTR... What do all these ad terms mean?

Whether you are working on a political or advocacy campaign, a digital campaign will likely be a major part of your communications budget. If executed well, digital—from organic social media posts to programmatic advertising—gives you the ability to communicate with voters that you never could otherwise reach, and to hyper-target ads to specific lists or segments of voters.

If you work for a health advocacy group and are in search of advocacy strategies that apply to your specific industry, then you’ve come to the right place. In this blog we outline strategies that will help you maximize your impact, increase engagement, and move people to the polls on your behalf.

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!