Democratic Direct Mail

Democratic Direct Mail: What Does a Political Mail Firm Do?

by Joe Fuld (He/Him)

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but never got a clear answer. Well, never fear, after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers.

Democratic Direct Mail: What does a Political Mail Firm Do?

Democratic Direct Mail: What Does a Campaign Mail Firm Do?

by Joe Fuld (He/Him)

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but have never gotten a clear answer. Well, never fear after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team.

Stack of mail - Red Tag Political Mail

Red Tag Political Mail - What Is It?

by Joe Fuld (He/Him)

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our direct mail e-book.

Post office delays

Post Office Delays Impact Mail Delivery and 2020 Campaigns

by Joe Fuld (He/Him) and Ben Holse (He/Him)

Have you experienced post office delays? Beyond the current political dysfunction, USPS has fallen victim to inconsistent funding, under-capitalization, ill-timed cost cutting measures and a lack of respect for the system and its workforce. On top of the ongoing pandemic, USPS will be facing an unprecedented influx of absentee ballots.

political direct mail: Drawing of elephant and donkey

Political Direct Mail: Partisan Differences in Campaign Mail

by The Campaign Workshop

As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really. Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.

Judge's gavel on top of envelopes

Campaign Mailer for a Judicial Campaign - How to Write Direct Mail

by Ben Holse (He/Him)

Writing a campaign mailer for a judicial candidate presents many challenges. For most legislative races, it’s easy to say that you’ll “stand up for affordable healthcare” or “fight for a living wage.” But judicial candidates often can’t come out for or against a particular issue. If they do, they may have to recuse themselves in the event that they win and one of those cases comes before them as judge.

Books standing up, pages fanned

Political Direct Mail Glossary

by Sophie Thurber (She/Her)

The world of political direct mail involves a lot of terms you don’t hear in everyday conversation (unless you’re one of the few amazing people who love direct mail so much that USPS regulatory updates figure prominently at your weekly coffee klatch, in which case, you’re a star).

Political direct mail stacked in folders

Hiring a Political Direct Mail Firm : Everything You Want to Know...

by Martín Diego Garcia (He/Him) and Joe Fuld (He/Him)

At The Campaign Workshop, we encourage and work to keep an open dialogue with our clients. When hiring a Democratic direct mail firm (or any political direct mail firms for that matter), there are a number of important questions that you should be asking during the hiring process.

Printer rapidly printing mail
calendar pages flipping
Political direct mail:7 clocks showing different times on a shelf in front of yellow backdrop.

Political Direct Mail: An Edit Too Far?

by Elena Veatch

Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

Albuquerque mail piece that reads, "Don't let crime break alburquerque"