• Partisan Differences in Political Direct Mail

    Apr 29, 2020 by Heidi Job

    Drawing of elephant and donkey in republican and democratic colored hats

    Republican and Democratic Political Direct Mail Have More in Common than You Think 

    As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really.

    Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail. 

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  • Everything You Want to Know About Hiring a Political Direct Mail Firm

    Jan 27, 2020 by Martín Diego Garcia

    Mail stacked in folders

    10 Questions You Should Not Be Afraid to Ask When Hiring a Political Direct Mail Firm.  

    At The Campaign Workshop, we encourage and work to keep an open dialogue with our clients. When hiring a Democratic direct mail firm (or any political direct mail firms for that matter), there are a number of important questions that you should be asking during the hiring process. Here are our top 10 questions to ask when hiring a direct mail firm for your political mailers:

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  • How Do I Print My Political Direct Mail?

    Aug 22, 2019 by Elena Veatch

    Printer rapidly printing mail

    Get Your Political Direct Mail out the Door and into Mailboxes

    Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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  • Political Mailers and Timing

    Jun 27, 2019 by Sophie Thurber

    calendar pages flipping

    When Should I Drop My Political Mailers?  

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  • Political Direct Mail: An Edit Too Far?

    Jun 24, 2019 by Elena Veatch

    7 clocks showing different times on a aquamarine shelf in front of a mustard yellow backdrop.

    Keep Your Direct Mail on Point and on Time

    Building a strong direct mail program for your political campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

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  • To Parody or Not to Parody: Direct Mail IE Edition

    May 27, 2019

    Albuquerque mail piece that reads, "Don't let crime break alburquerque"

    Tips for Using Parody in Your IE Direct Mail

    When it comes to making memorable direct mail for your independent expenditure campaign, the use of parody can be your best friend. Parodying (or even just dropping casual references to) a TV show, movie, book, or song to show that a candidate isn’t fit for office can make for a great IE contrast piece. The question is, how far can you go without putting your political campaign at risk of violating copyright laws?

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  • Direct Mail for IEs

    Apr 29, 2019 by Elena Veatch

    Direct mail piece by The Campaign Workshop with over 15 selfies of the candidate Peggy West

    Leverage Social Media in Your Direct Mail

    An 8.5 x 11 piece of cardstock may not sound like a thrilling medium for relaying your campaign message to voters at first blush, but direct mail leaves a lot of room for creativity. In fact, if you’re running an independent expenditure (IE) campaign, mail can be one of the most effective ways to make a difference for the candidate you’re supporting. What’s more, your mail doesn’t have to be disconnected from the digital sphere—mail and social media can be the perfect complements to make your messaging stand out.

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  • Ballot Measures and Direct Mail: Know Your Medium

    Apr 01, 2019 by Sophie Thurber

    Simple square maze made out of wooden blocks on a pink backdrop

    Ballot Measures Are Complicated, Direct Mail Is Not

    Ah the land of ballot measures. It can be a complex, rocky terrain full of accusations of unforeseen consequences and government-run slush funds. Because of that, the messaging around ballot measures can get complicated, often requiring both a positive thrust and a set of careful inoculations (though you may also get lucky and just get to shout “Vote NO” at the top of your lungs and call it a day).

     

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  • Don’t Let Proofing Errors Derail Your Direct Mail

    Apr 09, 2018 by The Campaign Workshop

    direct mail

    Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate

    Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing. 

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  • Political Direct Mail Part 2: Size Matters

    Jun 30, 2016

    size matter

    When it comes to political direct mail...size matters

    With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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  • What Some Campaign Consultants Get Wrong About Digital

    Mar 03, 2016 by Shelley Rees

    what campaign consultants get wrong about digital

    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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  • The Top 5 Reasons to Include Political Mailers in Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Do Political Mailers Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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