• 7 Questions W/ Nathaniel Pearlman the Great Battlefield Podcast

    Oct 16, 2019 by Elena Veatch

    Headphones hanging on "on air" sign behind microphone

    Nathaniel Pearlman talks progressive politics and political technology

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  • EveryAction: 7 Questions on The EA New Product Roadmap

    Aug 07, 2019

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    EveryAction Discusses Changes to Their Software

    EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals. 

     

    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill?

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  • Post-Election Campaign Survey Results

    Apr 08, 2019 by Ben Holse

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    Key Takeaways and Lessons from Our Campaign Survey

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  • Using Twitter For Your Campaign

    Jul 05, 2018 by Joe Fuld

    How Use Twitter as a Tool During Your Campaign

    How to Use Twitter as a Tool During Your Campaign

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  • Non-Political Books for Politicos

    May 10, 2018 by Elena Veatch

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    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

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  • 7 Questions with Pollster Anna Greenberg on Campaign Strategy

    Oct 26, 2017 by Elena Veatch

    7 Questions with Pollster Anna Greenberg

    TCW Talks Campaign Strategy With Pollster Anna Greenberg

    Anna Greenberg is no stranger to campaign strategy. She is a Democratic pollster with over fifteen years of experience in the field. She’s worked on everything from research for NGOs to polling for Mayor Bill de Blasio’s campaign, which won her “Pollster of the Year” in 2014. We asked Anna Greenberg about her work, and what every campaign should know about polling.

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  • Here’s Exactly What Happened When We Checked Out the Hemingway Editor

    Apr 06, 2017 by The Campaign Workshop

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    Is It Possible to Write Better Political Mail with an App? We tried Hemingway Editor.

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  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

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  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

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  • Using Google Tools For Advocacy and Political Research

    May 30, 2016 by Joe Fuld

    google tools

    Using Google Tools For Advocacy and Political Research

    As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

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  • Content Marketing For Politics

    Feb 08, 2016 by Joe Fuld

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    Content Marketing in the World of Politics

    In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

    That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.  

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  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015 by Shelley Rees

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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