Content Marketing

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

Nonprofit blogging takes a lot of work, but it is easier than you think. Learn how to harness thought leadership, storytelling and simple tips to write blogs and long-form content that engages and converts. This is probably the most meta blog post we have ever written: a blog post about writing a blog post!

Thought leadership is not used to its true potential in public affairs. With so much noise out there, engaging thought leaders to build a public campaign around a policy or public affairs goal can be really important. Especially these days, separating your issue from the rest and making it a priority is a necessity. Similar to storytelling , thought leadership is about engaging community stakeholders to tell their reasons behind moving an issue forward.

Amplifying Black voices is always important, and streaming services are helping to do just that. Now, if Netflix users search “George Floyd,” they’ll be taken to a curated list for their Black Lives Matter Collection, which has over 40 movies, T.V. shows, and documentaries. Amazon Prime’s collection is called Black History, Hardship, and Hope, and it’s home to documentaries like I Am Not Your Negro and The Central Park Five.

This past week we've seen folks across the country come together, demanding criminal justice and police reform. Here at The Campaign Workshop, we stand with those fighting systemic and institutionalized racism in our country. We are taking a critical look at ourselves to change and grow into better advocates for Black lives. There is a lot of work to be done, but police violence against Black communities must end.

This is probably the most meta blog post ever written. A blog post about writing a blog post. However, writing a blog post is not always intuitive for folks. Often, people who are asked to write a blog post for their organization don’t get the direction they need to write an effective post that yields traffic. As the saying goes, practice makes perfect! Become a master blog writer with these tips:

With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with.

Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this:

Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time - and see themselves as thought leaders. The big issues organizations have with publishing material is harnessing the content they already produce.

While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few: