Your organization has developed a strong campaign supporter list. That’s great news! Now let’s make sure we keep your campaign supporters involved with your campaign or cause. Email is undoubtedly one effective method of communicating with your campaign supporters. There are, however, a variety of other ways to engage with your campaign supporter list as well. Here are a few suggestions:

As someone who loves words, let me just say that I know how difficult it is to edit down a painstakingly written tome that’s full of all the knowledge and wisdom you want to share with the world. In political communication every word seems so vital to your message and to other people’s understanding of your issue or campaign. When it comes to communication it is especially important to make your point from the beginning.

I have heard the story many a time; "I am running down ballot in a state-wide primary, so I am only going to do television." Sadly, if you are still using a Television only strategy you may miss many voters you need to reach.

In a nutshell, franked mail is mail sent from congresspersons to their constituents to communicate official business. You might even say that franked mail is the original political mail. The history of the congressional frank dates back before the founding of the United States, to the English House of Commons in the 17th century. The frank was authorized by the American Continental Congress in 1775 and the first franking law was enacted in 1789.

Is Graduate School of Political Management worth it? In a word: Maybe. It depends on what your goals are, like just about everything else in life. There are ever increasing opportunities to get master’s degrees in non-traditional ways and, depending on what you want to do with this degree, it may make sense to devote the time and resources to school.

If you make use of USPS for political direct mail, there are some important changes happening with the United States Postal Service (USPS) beginning in January 2014. The biggest change is that Full-Service Intelligent Mail is now required for automation pricing (automation pricing gives you discounted postage rates) for First-Class and Standard letters and flat mail as well as Periodicals and Bound Printed Matter.

The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

We find it sad that as Democratic political direct mail consultants, the mail we see is often very un-democratic. It’s hard to get real engagement from voters or constituents if you don't even try. Here are some tips on how to increase engagement in your campaigns and make real democratic direct mail.

Democratic direct mail targeting used to be seen as a mysterious realm where political consultants pulled voter targets out from behind a magic curtain. With the advent of modern voter file software by folks like Catalist, NGP VAN, Targetsmart, NationBuilder and L2, you can have direct access to the voter data and models you need to make targeting decisions for your campaign. But if this is the first time you are running a campaign or working with voter data, here are some tips for Democratic direct mail targeting, these tips will also be helpful in developing your field and phone program.

I’m sure it’s no surprise to any of you that last Tuesday Terry McAuliffe won the Gubernatorial election in Virginia – though the Attorney General race is still too close to officially call – and Chris Christie easily won re-election in New Jersey. It also likely doesn’t come as a surprise that Bill de Blasio wrapped up a big victory in his election as Mayor of New York City and that Marty Walsh, a former Labor organizer, and current State Representative, won in the first open race for Mayor of Boston in over twenty years. But, I’m guessing not as many people were paying attention to the various ballot initiatives around the country, including the Tea Party-backed Question 4 in Cincinnati that looked to overhaul (read: destroy) the public pension system in the city.