Prioritizing Your Goals: Getting Real with Your Budget
Getting Real With Your Political Campaign Budget:
Anyone engaged in the progressive movement can attest, our challenges are many and they are concurrent. There is always a new battle to take on, and there are always the old, entrenched fights that rear their ugly heads with glee whenever they get the chance. For organizations, there are so many things that need to be done, and so many issues to be championed that it’s difficult not to try to tackle anything and everything. It’s counter-intuitive, but if there’s one thing necessary for success, it’s finding ways to limit what you tackle as an organization and focus a campaign budget on goal.
That’s because if there’s one other common thread that runs through the progressive movement, it’s that we are on a limited campaign budget. Put simply, that reality means that we cannot be all things to all people. Mission creep only really serves to diffuse your campaign budget, which can be deadly, not just for the additional issues you take on, but for your core projects and goals themselves.
Determining what you can and can’t take on is an issue of resources. These decisions should be strategic and informed by an open and honest assessment of your organization’s resources and goals.
Here are just a few of the questions you may want to address before allocating resources to a particular endeavor:
- How much will it cost to win each fight respectively (or accomplish your goals, if there’s no election or vote date you’re working toward)? Can you reach those dollar amounts?
- Which of these issues are long-term, and which are short-term? How will you balance those different timelines?
- What other organizations can be counted on to jump into the ring? What will they contribute?
These are difficult choices, but it’s better to fight hard and win in one or two arenas than to dabble unsuccessfully in every arena. Assessing your resources and where you can truly be effective will mean that you have a real shot at victory and a much better chance of fighting additional battles down the line.