• Post-Election Campaign Shutdown Checklist

    Nov 05, 2020 by Ben Holse and Martín Diego Garcia

    filled out checklist

    Here Is a Quick Checklist for You to Reference When Shutting Down Your Campaign Post-Election.

    Is it time for the post-election shutdown for your campaign?

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  • Checklist for After the Election

    Nov 02, 2020 by Elena Veatch

    election day on a calendar

    It’s the Day After the Election. Now What?

    It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff. You probably had volunteers working around the clock to help get your message out. You definitely haven’t slept enough since the whole shebang started. 

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  • How to Guide: Campaign Logos

    Oct 05, 2020 by Martín Diego Garcia

    Colored pencils vertical, on dark turquoise background

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals 

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  • How-To Guide For A Campaign Logo

    Oct 05, 2020 by Martín Diego Garcia

    Graphic designer drawing sketches logo design

    A Guide to Building a Clear and Simple Campaign Logo

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  • Opposition Research and Self Research: A Winning Contrast for Your Campaign

    Sep 07, 2020 by Joe Fuld

    green chat bubble with a thumbs down and red chat bubble with a thumbs up

    How to Use Opposition Research and Self Research in Your Campaign

    Opposition research, or “oppo” for short, is something that every campaign needs to think about even if it as simple as doing a message box exercise or using Google. 

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  • Political Candidate Assessment: Am I Ready to Run?

    Jun 25, 2020 by Joe Fuld

    People in suits in runner's position

    Becoming a Political Candidate Is No Small Undertaking

    Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for a political candidate deciding to run for office. Here’s a self-assessment guide that’s a follow up to our e-book Are You Ready to Run for Office? and can help potential first-time candidates make a thoughtful decision.

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  • Getting Started with Campaign Mailers

    Mar 23, 2020 by Sophie Thurber

    Red mail box with letters in front of it

    A Holistic Approach to Campaign Mailers

    The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

    Six Questions to Ask Before You Send Campaign Mailers

    Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.

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  • Campaign Call Time: The Key to Successful Campaign Fundraising

    Mar 19, 2020 by Claire Regan

    Phones hanging from their cords, one orange one stands out

    Using Call Time to Become a Campaign Fundraising Champion

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  • 100+ Best Campaign Management Tools List for 2020

    Feb 18, 2020 by Alicia Barry and Hope Rohrbach

    Colorful toolbox

    What Campaign Management Tools Do I Need This Election Cycle and Why? 

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  • Ultimate Guide to Writing Your Stump Speech

    Jan 02, 2020 by Martín Diego Garcia

    A picture of an open book on top of a rug

    Connect With Voters by Creating an Engaging and Concise Stump Speech

    Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign. 

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  • Tips for Your Political Candidate Website

    Jul 11, 2019 by Shelley Rees

    Woman in a striped shirt typing on a silver computer

    Build Your Candidate Website to Engage with Voters

    Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression. Below are a few simple best practices to make sure you get the most out of your candidate website. 

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  • Slack for Political and Advocacy Campaigns | Campaign Tools

    Aug 13, 2018 by Joe Fuld

    Slack for Political and Advocacy Campaigns

    Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

    In its most basic form, Slack is a great business tool that allows team members to easily collaborate on projects and develop specialized communication channels. By taking advantage of Slack’s internal features, however, the application can become an essential organizational hub for any campaign. Whether you want to provide group updates, notify volunteers of the next canvassing event, or brainstorm project concepts, Slack can do it all. Group members can also integrate bots to get team-member feedback and receive various metric updates.

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