Campaign Tips

Campaigns have more options than ever when it comes to political advertising. The medium a campaign chooses depends largely on its strategic objectives, target audience, and, of course, budget. The channel landscape has expanded considerably in recent years, with newer options like Connected TV (CTV), newer SMS features, and in-app advertising joining the more traditional toolkit. Below is an updated overview of the most common modern campaign communication media and some of their pros and cons.

The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work and many more hours in the day. Sadly, the time commitment it takes to be a political candidate is not changing anytime soon.

Looking for summer reading suggestions? Whether you are gearing up for an advocacy campaign, in need of communication tips for your current campaign, or deciding whether to run for office, our eBook collection provides comprehensive guides to help you achieve your goals. Download our eBooks today for campaign and advocacy tips and tricks that suit your needs. 

Having the correct team surrounding you when running a campaign is of the utmost importance, and a key step to ensuring that happens is putting together the right job descriptions for finding those folks and making sure you are asking for someone to apply for the role you actually need for your campaign. For example, say you need help raising money—you may think you need a treasurer, but what you are really looking for is a fundraising director. Below, you’ll find a complete list of campaign job descriptions that you might find in a moderately-sized race.

Running an effective advocacy campaign demands more than just passion and good intentions. It takes skill, strategy, planning, and a whole lot of hard work. 

So, how do you cut through the noise, build support for your cause, and create real, lasting change? The following will give you some of the essential tips for running a winning advocacy campaign and building a roadmap for success.

Running a campaign on a tight budget? We get it. That’s why we compiled a list of free tools to include in your campaign toolbox to make your efforts more efficient. From launching your campaign to streamlining operations, these free tools can make a difference. 

Starting a campaign is a unique challenge. From getting digital running to prioritizing fundraising and self-care, here’s what every staffer, campaign manager, and candidate should know.

Executing a successful and impactful advocacy campaign requires time, dedication, and organization. In today’s day and age, there is strong competition from various advocacy issues fighting for attention, so to run a successful campaign, you will need to be ready to hit the ground running.

Katherine Miller is the author of At the Table: The Chef's Guide to Advocacy. She is involved in advocacy training, and strategist. She has previously served as the VP of Impact at the James Beard Foundation where she worked with leaders in the food system to create new and innovative programs to help address gender equity, sustainability, food waste, and child nutrition. She is a current Distinguished Fellow at GWU’s School of Media and Public Affairs, and is a professional alum of the LA Times, Democratic Congressional Campaign Committee, and the U.N. Foundation. This week, we asked Katherine 7 questions about her career and experience. 

If you've ever worked on an issue advocacy campaign, you know that convincing a person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune it in.

We have all seen the exponential rise of short, viral videos in the last few years¬–so how can we garner the same popularity for advocacy videos? As social media platforms continue to expand and become more popular, creating videos for your campaign can prove to be a worthwhile financial and creative investment.