Campaign Tips

Executing a successful and impactful advocacy campaign requires time, dedication, and organization. In today’s day and age, there is strong competition from various advocacy issues fighting for attention, so to run a successful campaign, you will need to be ready to hit the ground running.

If you've ever worked on an issue advocacy campaign, you know that convincing a person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune it in.

We have all seen the exponential rise of short, viral videos in the last few years¬–so how can we garner the same popularity for advocacy videos? As social media platforms continue to expand and become more popular, creating videos for your campaign can prove to be a worthwhile financial and creative investment. 

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

Your campaign is finally over and you might be feeling a bit of that post-campaign emptiness inside. We understand that feeling and have a lot of insight on what to do after a win or a loss. Like for most things in your campaign you’ll want to be thinking about a plan for your campaign shutdown at the beginning of the campaign as part of your overall campaign plan.

It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff.

The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page. Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political messaging.

Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization.

For many issues, legislative advocacy is the best and only way to bring about real change. But there’s a lot of different ways to engage in legislative advocacy. There’s the traditional “inside game” where you work to provide resources and information to lawmakers. There’s also the “outside game” where you work with a network of volunteers to provide pressure on legislators from the outside.