• Post-Election Campaign Shutdown Checklist

    Nov 05, 2020 by Ben Holse and Martín Diego Garcia

    filled out checklist

    Our Quick Post-election Campaign Shutdown Checklist

    Is it time for the post-election shutdown for your campaign?

    read more

  • After the Election Checklist

    Nov 02, 2020 by Elena Veatch

    election day on a calendar:  - After the election

    It’s the Day After the Election. Now What?

    It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff. You probably had volunteers working around the clock to help get your message out. You definitely haven’t slept enough since the whole shebang started. 

    read more

  • How to Guide: Campaign Logos

    Oct 05, 2020 by Martín Diego Garcia

    Colored pencils vertical, on dark turquoise background

    A Guide to Building a Clear and Simple Campaign Logo

    Mixing Text with Visuals 

    read more

  • Opposition Research and Self Research: Contrast Wins Your Campaign

    Sep 07, 2020 by Joe Fuld

    Opposition research - green chat bubble with a thumbs down and red chat bubble with a thumbs up

    Opposition Research and Self Research For  Your Campaign

    Opposition research, or “oppo” for short, is something that every campaign needs to think about even if it as simple as doing a message box exercise or using Google. 

    read more

  • Political Candidate Assessment: Am I Ready to Run?

    Jun 25, 2020 by Joe Fuld

    People in suits in runner's position

    Becoming a Political Candidate Is No Small Undertaking

    Before any runner steps up to the starting blocks, there are months and months of preparation done to ensure they are ready. The same goes for a political candidate deciding to run for office. Here’s a self-assessment guide that’s a follow up to our e-book Are You Ready to Run for Office? and can help potential first-time candidates make a thoughtful decision.

    read more

  • Campaign Mailers: Getting Started with Political Mail

    Mar 23, 2020 by Sophie Thurber

    Red mail box with letters in front of it - Campaign Mailers

    Campaign Mailers - A Holistic Approach 

    The world of campaign mailers is varied and complex, but don’t let that stop you from sending rad mail that gets you noticed. We’ve pulled together some things for you to think about as you start to pin down exactly how your campaign’s mail program is going to take shape.

    Six Questions to Ask Before You Send Campaign Mailers

    Before you create and send campaign mailers, ask these five questions to lay the groundwork for a winning direct mail campaign.

    read more

  • Campaign Fundraising: The Keys to Successful Call Time

    Mar 19, 2020 by Joe Fuld

    Phones hanging from their cords, one orange one stands out

    Campaign Fundraising: Call Time Brings Success 

    read more

  • Stump Speech: The Ultimate Speechwriting Guide

    Jan 02, 2020 by Martín Diego Garcia

    Stump Speech Writing

    Stump Speech: Connect With Voters by Creating a Campaign Speech.

    Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign. 

    read more

  • Political Candidate Website Tips

    Jul 11, 2019 by Shelley Rees

    Woman in a striped shirt typing on a silver computer

    Build Your Candidate Website to Engage with Voters

    Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression. Below are a few simple best practices to make sure you get the most out of your candidate website. 

    read more

  • Slack for Political and Advocacy Campaigns | Campaign Tools

    Aug 13, 2018 by Joe Fuld

    Slack for Political and Advocacy Campaigns

    Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

    In its most basic form, Slack is a great business tool that allows team members to easily collaborate on projects and develop specialized communication channels. By taking advantage of Slack’s internal features, however, the application can become an essential organizational hub for any campaign. Whether you want to provide group updates, notify volunteers of the next canvassing event, or brainstorm project concepts, Slack can do it all. Group members can also integrate bots to get team-member feedback and receive various metric updates.

    read more

  • Political Candidates Can't Do Everything

    Jun 21, 2018

    Good political candidates delegate

    Political Candidates Must Learn to Delegate

    The process for finding good political candidates doesn’t involve filling out a job application. When a candidate decides to run for office, they may not realize that the time commitment requires hours of work and many more hours in the day. Sadly, the time commitment it takes to be a political candidate is not changing anytime soon.

    read more

  • 4 Signs of a Winning Campaign

    Oct 02, 2017 by Ben Holse

    winning campaign

    4 Qualities Winning Campaigns Share:   

    After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:   

    Willingness to delegate responsibilities

    read more