• Campaign Logo | Make a Great Political Logo.

    Mar 22, 2015 by Joe Fuld (he/him)

    campaign logo

    A Campaign Logo Should Be Simple, Clean and Clear

    A campaign logo is something that many candidates obsess about. The color, the font, the stressing of the first vs. the last name, incorporating a candidate photo or a sprit animal, we’ve heard it all. I like a good campaign logo, but this is a time in which many first-time candidates get taken advantage of. Yes, the campaign’s brand is undoubtedly important and it is worth some conversation, but it should not be a long, arduous, drawn-out process. With that said, here are a few important items to consider when you’re designing your campaign logo.

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  • Campaign Toolbox Tips

    Dec 11, 2014 by Joe Fuld (he/him)

    Working with a Campaign Toolbox

    Open up Your Campaign Toolbox, What Will You Find?

    We understand what it’s like to operate a campaign on a tight budget, so we’ve found some free tools to include in your campaign toolbox to help you along the way.  We hope you will find them useful as you launch your campaign or look for ways to better organize it. to ve clear no campaign tool will solve all of your campaigns problems.  Whether fundraising for a nonprofit, managing an independent expenditure campaign, or seeking office, a few of these tools will surely help you along your way.

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  • Political Consulting Advice: Campaign Resources.

    Dec 04, 2014 by Joe Fuld (he/him)

    Political Consulting Advice

    Political Consulting Advice: Focus on People, Time, and Money

    One of the roles I enjoy most  is teaching folks how to run for office and run campaigns. Any campaign training we run usually starts with essential political consulting advice on the three key resources of a campaign. The three main resources you have in any campaign are people, time and money. Below are descriptions of each of these three critical campaign resources.

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  • Using Opposition Research: The Good and the Bad

    May 29, 2014 by The Campaign Workshop

    The Good and Bad of Opposition Research

    Should Your Political Campaign Go on the Attack? How to Use Opposition Research in Your Campaign

    Is your campaign doing opposition research?  We’ve already talked about the importance of self-research for your political campaign here, and about the basics of opposition research for a political campaign. But, what do you do when your opposition research backfires?

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  • Campaign Management Process : Stop Decision Fatigue

    Apr 24, 2014 by The Campaign Workshop

    Campaign Management fatigue

    Campaign Management Style -  Avoid Decision Fatigue 

    Running for office, campaign management, and working on campaigns for that matter, are really about making quick, informed decisions and a lot of them. Particularly at the beginning, there are a lot of things to decide on right away in your campaign management process: what office, what party, who to hire, who to target, what medium, who to call for money, how much to ask for, etc. The whole process can get away from you and turn into a paralyzing rumination if you’re not careful.

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  • Working Around Other Political Campaigns

    Mar 10, 2014 by Ben Holse (he/him)

    play nice in the political campaign

    Political Campaigns Playing Nice in the Sandbox

    Political Campaigns usually don't work alone. It’s highly likely that you are not the only political campaign being waged in your turf at any given time. Things can get especially dicey when you have to share a turf, and also run your political campaigns out of the same party headquarters. While you may be, in theory, on the same team, it can feel like you are competing for the same finite batch of volunteers and phones. Here are a few suggestions on ways to work better with other, friendly political campaigns. Word to the wise, be sure to double check with your legal team on the extent to which your political campaigns can and cannot collaborate.

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  • Political Communication Doesn't Have to Say Everything

    Feb 24, 2014 by Sophie Thurber (she/her)

    Your Political Communications Don't Have to Say Everything

    Political Communication: Brevity! Learn it!

    As someone who loves words, let me just say that I know how difficult it is to edit down a painstakingly written tome that’s full of all the knowledge and wisdom you want to share with the world. In political communication every word seems so vital to your message and to other people’s understanding of your issue or campaign. When it comes to communication it is especially important to make your point from the beginning.  

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