• 4 Signs of a Winning Campaign

    Oct 02, 2017 by Ben Holse (he/him)

    winning campaign

    4 Qualities Winning Campaigns Share:   

    After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:   

    Willingness to delegate responsibilities

    read more

  • 7 Questions with Rick Ridder on Campaign Strategy

    Jun 22, 2017 by Joe Fuld (he/him)

    Rick Ridder

    A Political Pro Talks Campaign Strategy, Per His Latest Book.

    read more

  • Your Guide to Creating Great Campaign Walk Cards

    Jan 12, 2017 by Ben Holse (he/him)

    Campaign Walk Cards Are Only as Good as You Make Them

    Walk cards are an important element to any field campaign. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walkcards the wrong way. Below is advice on producing great political walk cards.

    read more

  • Effective Advocacy Campaign Tips

    Nov 24, 2016 by The Campaign Workshop

    Advocacy Campaign

    5 Advocacy Campaign Tips to Run an Effective Effort

    Running an effective advocacy campaign takes skill and planning here are five tips to run a winning advocacy campaign:

    read more

  • Campaign Best Practices: Beating Murphy's Law in Politics.

    Nov 18, 2016 by The Campaign Workshop

    Campaign Best Practices

     

    Campaign Best Practices: Be Ready When Things Go Wrong on Political Campaigns

    Campaign best practices can make a real difference on your political campaign. Over the course of my career, I have pretty much seen it all happen on political campaigns. From the candidate’s brother dying mere weeks before Election Day to losing power at a staging location and everything in between. Murphy’s Law states “anything that can go wrong, will go wrong.” Part of being a good organizer is always hoping for the best on political campaigns, but planning for the worst.

    Here are some campaign best practices to avoid common pitfalls on political campaigns:

    read more

  • So You Lost Your Political Campaign

    Nov 10, 2016 by Joe Fuld (he/him)

    what to do after you lose or win your political campaign

    So Your Political Campaign Lost, Now What?

    If you were a Democrat running for office, working on a political campaign or a voter, Tuesday had some big wins and some close or not so close losses. Sure there were memorable wins  but many folks are depressed by the outcome of their specific election. So what do you do now?

     You have spent months running for office or managing a political campaign and now the political campaign is over. Even though you worked your butt off, you fell short.

    Here are some tips for candidates and campaign managers from those of us who have been through many a political campaign and understand it is not easy.

    Thank Folks. You might have lost, but it does not mean that people did not work hard. Make sure you take the time to call, email and personally thank volunteers, endorsers, donors and your friends and family.

    Be Gracious. Don't be the candidate who tells everyone to jump in a lake after the campaign ends. A candidate’s reaction to losing can often be a bigger sign of whether they can do something in the future than the outcome of the race itself. You have a lot of folks who supported you, and you owe it to them and to yourself to treat this in a respectful manner.

    read more

  • GOTV: What To Do With Your Leaners

    Nov 01, 2016 by Ben Holse (he/him)

    Get Out The Vote Tips

    A GOTV Question for the Ages – What to Do With Your "2s"?

    ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.

    read more

  • Ten Bad Political Campaign Habits You Need To Break

    Sep 01, 2016 by Joe Fuld (he/him)

    Kick bad campaign habits with these strategies and tools

    Over the years, we have seen folks develop some bad political campaign habits.  But the good news is that many of these bad campaign habits can be prevented by good organization and a focus on fundamentals. Read the list below so you can spot the warning signs and keep your political campaign on track.

    read more

  • Campaign Metrics: What Metrics Should You Be Tracking?

    May 19, 2016 by Joe Fuld (he/him)

    campaign metrics

    Bring Moneyball Campaign Metrics to Your Advocacy or Political Campaign

    Whether it is your first or last advocacy or  political campaign, one thing never changes—numbers matter. Learn what campaign metrics you need to track. 

    read more

  • Starting a Campaign: What Every Staffer Should Know

    Jan 11, 2016 by Ben Holse (he/him)

    campaign staff

    Tips for Starting A Campaign

    Starting a campaign is a huge challenge and will prove to be much different than any other job you've ever had. It is hard work and you don’t get to clock out like you would a regular 9 – 5. Starting a campaign means being fully committed and putting the rest of your life on hold. Below are a few other things that every staffer should know before starting a campaign.

    read more

  • Campaign Job Descriptions

    Jul 20, 2015 by The Campaign Workshop

    Campaign Job Descriptions

    Before you start your campaign for office, build the right campaign structure. It’s important you know the campaign job descriptions for all of your staff.

    Below, you’ll find a complete list of campaign job descriptions that you might find in a race of moderate size.

    read more

  • Political Advertising Mediums

    Jun 18, 2015 by Ben Holse (he/him)

    Political Advertising Mediums

    The Pros and Cons of Political Advertising Mediums

    Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

    read more