Digital Campaign Strategy

Ditch the Clipboard for Online Petitions

Jun 08, 2020 by Elena Veatch

Online Petitions Can Build Your Email List 

You don’t need a clipboard for online petitions, but you do need a strategy.

Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

How do online petitions work?

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Coronavirus Digital Trends and Media Consumption Insights

Apr 20, 2020 by Sophie Thurber

Understanding Coronavirus Digital Trends and Adapting Your Program for the New Normal

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7 Questions with Peter Greenberger on Political News Coverage

Nov 18, 2019 by Claire Regan

Get to Know Peter Greenberger and His Take on Political News Coverage

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7 Questions with Social Media Strategy Expert Dr. Alan Rosenblatt

Nov 13, 2019 by Hope Rohrbach and Alicia Barry

Social Media Strategy is Imperative in the Age of Digital Politics

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Engaging Digital Creative for Your Political Campaign

Sep 05, 2019

Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

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How Do You Read a Digital Report?

Jul 29, 2019 by Claire Regan

Demystifying Your Political Campaign’s Digital Report

Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

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Digital Political Advertising for 2016 and Beyond

Jan 19, 2016 by Joe Fuld

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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