Digital Campaign Strategy

Creating a Campaign Plan That’s Right for You

Mar 07, 2022 by Kata Grosman Fernandez (she/her)

How to Create a Campaign Plan that Helps You Stay on Track

While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan. This means detailed planning and thinking ahead from the jump. Your best bet is to plan your moves ahead of time and take the process seriously.

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Digital Campaigns: Improving SEO for Digital Advocacy

Aug 23, 2021 by The Campaign Workshop

Digital Campaigns - Make Digital Advocacy Easy to Find

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

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Political Digital Campaign Strategy- How Should Social Media Fit?

May 14, 2020 by Elena Veatch

Political Digital Campaign Strategy- Don’t Neglect Social Media -

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

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Coronavirus Digital Trends and Media Consumption Insights

Apr 20, 2020 by Sophie Thurber (she/her)

Understanding Coronavirus Digital Trends and Adapting Your Program for the New Normal

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Political Campaign Strategy Tips -How to Run a Campaign

Mar 02, 2020 by Joe Fuld (he/him) and Sophie Thurber (she/her)

Political Campaign Strategy: Run a Campaign and Win

At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. A lot of this will seem like common sense (and it is), but bear with me, because a lot of this stuff often falls by the wayside as campaigns are being built. In essence, a strong political campaign strategy (meaning, the overall plan to achieve an electoral victory) should rest on a foundation of some very basic building blocks and principles that will help to carry you across the finish line.

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What Do Digital Political Consulting Firms Actually Do?

Jan 16, 2020 by Ben Holse (he/him)

Here Are Some of the Things That Digital Political Consulting Firms Can Do for Your Campaign.

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7 Questions with Peter Greenberger on Political News Coverage

Nov 18, 2019 by Claire Regan

Get to Know Peter Greenberger and His Take on Political News Coverage

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7 Questions with Social Media Strategy Expert Dr. Alan Rosenblatt

Nov 13, 2019 by Alicia Barry

Social Media Strategy is Imperative in the Age of Digital Politics

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Political Campaign: Engaging Creative for Your Campaign Ads

Sep 05, 2019

Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

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How Do You Read a Digital Report?

Jul 29, 2019 by Claire Regan

Demystifying Your Political Campaign’s Digital Report

Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.

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Digital Political Advertising for 2016 and Beyond

Jan 19, 2016 by Joe Fuld (he/him)

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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