Digital Political Advertising

Digital Political Advertising for 2024 and Beyond

by Julie Watson (She/Her)

As we move into the heart of the 2024 election cycle, more people will be dedicating time and resources to creating digital political advertising plans. The Campaign Workshop has been actively involved in digital political ads for over a decade, and each year we have seen a growing emphasis on the importance and effectiveness of digital advertising within political campaigns. 
Why spend money on digital political advertising now?

Man writing on whiteboard Campaign Plan

What is a Campaign Plan and Why Do I Need One?

by Ben Holse (He/Him)

While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan.

political campaign strategy

Political Campaign Strategy Tips -How to Run a Campaign

by Martín Diego Garcia (He/Him)

At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. While much of this may seem like common sense (and it is), it's crucial to bear with me, as many of these essential aspects are often overlooked during campaign development.

SEO for Digital Campaigns

Digital Campaigns: Improving SEO for Digital Advocacy

by The Campaign Workshop

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

Political Digital Campaign Strategy -Man surrounded by drawings of social media logos on chalkboard in thought bubbles

Political Digital Campaign Strategy- How Should Social Media Fit?

by Elena Veatch

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

Woman with medical mask on looking at phone and laptop

Coronavirus Digital Trends and Media Consumption Insights

by Sophie Thurber (She/Her)

In the last few weeks, a lot has changed in our world, and we’ve gotten numerous requests for more information about coronavirus digital trends and changes in media consumption in general. Never one to stand between people and what they want, I’ve pulled together a list of some of the things we’re seeing in our work, and from partners and clients.

woman at desk staring into distance

What Do Digital Political Consulting Firms Actually Do?

by Ben Holse (He/Him)

These days, digital political consulting firms can be part of an army of consultants campaigns hire – including mail, phones, and general strategy. But digital is a pretty broad term and many digital firms can wear multiple hats. As a result, there is a lot of confusion about what a digital consultant actually does.

Picture of a woman with a paper bad over her head with a question

7 Questions with Peter Greenberger on Political News Coverage

by The Campaign Workshop

Peter Greenberger is an experienced political consultant and media executive with a background working in government, on campaigns, and in digital media. Peter has served as Director of Congressional Correspondence in the White House during the Clinton Administration, the Global Director of News Partnerships at Twitter, and everything in between.

Blue background with pythagorean symbol, lightbulb, big red question mark

7 Questions with Social Media Strategy Expert Dr. Alan Rosenblatt

by The Campaign Workshop

Dr. Alan Rosenblatt is an expert in social media strategy. He is the Director of Digital Research for Lake Research Partners, a Partner and Lead Digital & Social Media Strategist at turner4D, and a Principal at Unfiltered.Media with 30 years of experience in the digital politics industry.

Don't be boring written out in yellow on a blue background

Political Campaign: Engaging Creative for Your Campaign Ads

by The Campaign Workshop

When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

A woman and a man looking at an iPad.

How Do You Read a Digital Report?

by The Campaign Workshop

Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.