Campaign Consultant

A Campaign Manager Is Worth Every Penny

Campaign Consultants Bring the Knowledge and Skills to Win

Campaign consultants can bring a wide array of experience and expertise to any political campaign, whether it’s a small race or a big one. Ask anyone running for Congress or any major office and they will tell you they have a team of campaign consultants surrounding them, guiding the way through their tough campaign, and filling in the gaps where campaign staff don’t have the time or niche expertise to fill holes.

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

What does a political consultant do all day?

Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

This month’s political consultant is Stefan Hankin

Political Consulting Firms: The Insider's Guide to Local & DC Campaign Consultants

Picking top Democratic political consulting firms or any political consulting firm is not an easy decision. Having been through this process on both’ sides of the table it is clear that many folks who make this decision don’t really take the time to decide what they are looking for ahead of time.

In the end, some folks are hiring based on solving a campaign problem, and will do focused outreach but often it seems folks are looking for a drinking buddy, not a strategic consultant. Hiring the right consultants cannot guarantee you a win but the wrong ones can guarantee you a loss.   Although many folks think political consultants are only focused on mass media (television, mail and digital), political consulting has a lot of specialties. Campaign consultants are located in Washington DC as well as across the country.  Campaign consultants provide services for anything a campaign may need including fundraising, opposition research, public opinion polling, field, and compliance. With the wide variety of campaign strategists and campaign firms out there, our first piece of advice is to take your time.

7 questions with "The Campaign Doctor" Craig Varoga

Craig Varoga provides public affairs assistance and campaign services to a select group of public, private and non-profit organizations.  His firm offers clients strategic guidance in analyzing public opinion and developing strategies to achieve long-term goals. He answered seven questions on his experience with campaigns. 

1. How long have you been writing The Campaign Doctor column?

Campaign Strategist; Nancy Leeds

This week's campaign strategist is Nancy Leeds. Nancy is a writer and Political Campaign Operative who recently earned her MPA in Social Policy and Management at Columbia University. Sometimes people hire her to work on their non-profits and campaigns. When that happens, these opinions are still hers and do not reflect those of her candidates.

Figure out when it makes sense to add campaign consultants to your team.