Campaign Tactics

Why Canvassing Matters

Jul 19, 2021 by Joe Fuld

Use Canvassing to Mobilize Voters

read more
Qualifying Ballot Measures

Jun 14, 2021 by Sophie Thurber

Qualifying ballot measures: Tips For Getting a measure on the Ballot

read more
Telephone Town Halls for My Political and Advocacy Campaign

Jul 30, 2020 by Joe Fuld

Telephone Town Halls: Do Political & Advocacy Campaigns Need Them?

What are telephone town halls? Think of a telephone town hall as a cross between a radio talk show, an old-fashioned town hall, a member meeting, and a conference call all done in the comfort of your home or office.

Why host a tele-town hall: It seems like everyone is looking for ways to engage their organization, membership, and voters in a quick and compelling way. A telephone town hall is a way to move your audience.

read more
Canvasser Safety During a Pandemic

Jul 27, 2020 by Ben Holse

Canvasser Safety: What You Can Do to Stay Safe

read more
Relational Organizing: Where to Start

Jul 13, 2020 by Martín Diego Garcia

So, you want to do relational organizing? Well, here is how you can start.

read more
Political Direct Mail: Partisan Differences in Campaign Mail

Apr 29, 2020

Political Direct Mail: Republican and Democratic Mailers Have A Lot In Common

As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really.

Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.

read more
Stump Speech: The Ultimate Speechwriting Guide

Jan 02, 2020 by Martín Diego Garcia

Stump Speech: Connect With Voters by Creating a Campaign Speech.

Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign.

read more
Tapping into Your Alter Ego

Apr 10, 2019 by Elena Veatch

7 Questions with Todd Herman on the Alter Ego Effect

read more
Political Survey: Top Tips For Crafting Political Polling

Aug 23, 2018 by Joe Fuld

Political Survey Says: What Should I Look For In political polling?

read more
What is Relational Organizing and How Can it Help My Campaign?

Aug 16, 2018 by Joe Fuld

Relational organizing tools and tips/neighbor to neighbor 2.0

read more
Write a Political Speech

Jul 17, 2017 by The Campaign Workshop

Write a Political Speech for Strategic Communications

Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

Monroe’s Motivated Sequence

read more