What Resources and Direct Actions Can You Take for Racial Justice?
This past week we've seen folks across the country come together, demanding criminal justice and police reform. Here at The Campaign Workshop, we stand with those fighting systemic and institutionalized racism in our country. We are taking a critical look at ourselves to change and grow into better advocates for Black lives. There is a lot of work to be done, but police violence against Black communities must end.
This is probably the most meta blog post ever written. A blog post about writing a blog post. However, writing a blog post is not always intuitive for folks. Often, people who are asked to write a blog post for their organization don’t get the direction they need to write an effective post that yields traffic. As the saying goes, practice makes perfect! Become a master blog writer with these tips:
How Small Teams Can Leverage Content Marketing to Reach Their Business Goals
Five years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 650 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.
I am a big fan of nonprofit content marketing, but many folks who are new to the world of online content tend to skip blogging, or creating content on their websites and go straight to outside content sites. I look at outside content sites as more like renting an Airbnb than buying a home. You can enjoy a rental unit, but you should spend most of your time working on your house. There a few reasons for this:
Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time. The big issues organizations have with publishing material is harnessing the content they already produce. What departments of your organization are publishing content? What kind? When? A true nonprofit content marketing strategy will help all parts of your organization come together and focus on publishing content to promote your key issues.
Strategies to Get the Most From Nonprofit Content Marketing
While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few:
3, 2, 1... Liftoff! How to Plan for an Awesome Content Launch
Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.
Here is my system for a successful content launch…
Know your message.
Whether you are launching a business or a product you need to know what you are trying to say.
Use Inbound Marketing as part of your content strategy to engage with and inform potential customers.
By setting goals, getting your team involved, using inbound marketing, and creating a content strategy, you can increase viewership of your blog, website, and other content channels. Here, we’ll show you more ways your organization can begin thinking about content, whether you’re about to launch a content strategy or want to increase engage members in a better way.
Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?
YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, and many folks just assume that it is the only platform to use to host your videos.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.