Content Marketing

Good Emails Matter- Life is too Short to Write Bad Emails

Dec 19, 2022 by Joe Fuld (he/him)

Learn the Secrets to Good Emails: Don’t Write Soul Sucking Emails

A good email is life changing, while a bad email is soul sucking. All of you write emails and let’s face it, most of them are bad. So here are some tips on what to avoid - Because life is too short to write a bad email.

The subject line is the most important part of an email. The first sentence (the lead) and the call to action (CTA) are the next key elements. Together these components make the structure of a good email.

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Digital Campaigns: Improving SEO for Digital Advocacy

Aug 23, 2021 by The Campaign Workshop

Digital Campaigns - Make Digital Advocacy Easy to Find

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

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Nonprofit Blogging the Easy Way

Jul 26, 2021 by Joe Fuld (he/him)

Nonprofit Blogging Is Easier Than You Think

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Thought Leadership Defined: Move Your Public Affairs Forward

May 24, 2021 by Joe Fuld (he/him)

Thought leadership to Amp Up Your Public Affairs Strategy

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What to Stream to Fuel Your Social Activism

Jul 23, 2020 by Mariana Boully Perez

Movies, Shows, and Documentaries to Engage in Social Activism

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Make Change for Racial Justice

Jun 12, 2020 by Mariana Boully Perez

* © Photo by Stacy Beck

What Resources and Direct Actions Can You Take for Racial Justice?

This past week we've seen folks across the country come together, demanding criminal justice and police reform. Here at The Campaign Workshop, we stand with those fighting systemic and institutionalized racism in our country. We are taking a critical look at ourselves to change and grow into better advocates for Black lives. There is a lot of work to be done, but police violence against Black communities must end.

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How to Write a Blog Post the Easy Way

Oct 10, 2019 by Joe Fuld (he/him)

Writing a Blog Post is Easier than You Think

This is probably the most meta blog post ever written. A blog post about writing a blog post. However, writing a blog post is not always intuitive for folks. Often, people who are asked to write a blog post for their organization don’t get the direction they need to write an effective post that yields traffic. As the saying goes, practice makes perfect! Become a master blog writer with these tips:

All good blogs have the following elements:

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Political Campaign Website: How to Rank in Google Searches

Aug 15, 2019

Get Your Political Campaign Website Seen with SEO

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Content Marketing is a Team Sport

Feb 28, 2019

Content Marketing With a Small Team Can Reach Your Goals

Eight years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 1,000 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

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Nonprofit Content Marketing: Don’t Rent. Own.

Sep 14, 2017 by Joe Fuld (he/him)

Nonprofit Content for Conversions & Engagement

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Nonprofit Content Marketing: Harness The Power of Published Content

Aug 03, 2017 by Joe Fuld (he/him)

You are Already Doing Nonprofit Content Marketing

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Nonprofit Content Marketing Beyond Blogging

Apr 14, 2017 by Ben Holse (he/him)

Strategies to Get the Most From Nonprofit Content Marketing

While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few:

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