Political Campaigns

Online Advertising Doesn't Mean Instant

Jan 14, 2023 by Joe Fuld (he/him)

Online Advertising-  A Digital Plan to Move Fast 

For Online Advertising Fast and instant are different -
While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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Campaign Mistakes: Warning Signs of a Losing Political Campaign

Jan 02, 2023 by Joe Fuld (he/him)

Campaign Mistakes: How to Turn a Losing Political Campaign Around 

Can you spot a losing political campaign? People plan and launch political campaigns with the best intentions, but sometimes they get off track. Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign:

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Media Consolidation Changed Political Campaigns

Jun 27, 2022 by Joe Fuld (he/him)

Media Consolidation Makes It Harder to Localize a Message

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Why You Should Start Your Signature Gathering Effort Early

May 23, 2022 by Ben Holse (he/him)

It Pays Off to Start Signature Gathering in Advance 

For groups and organizations that are interested in getting a measure on the ballot, signature gathering can be a costly, time-intensive, and pain-staking affair. You’ll need to raise the money to pay an expensive field consultant to manage the process for you. There’s a steady unease about hitting your numbers, and all of this is compounded with the stress of knowing that the success of your effort hangs in the balance. 

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Beat an Incumbent - Lessons From Winning Campaigns

Dec 17, 2020 by Joe Fuld (he/him)

Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

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Do Awards Matter When You're Hiring a Political Consultant?

Mar 26, 2020 by Martín Diego Garcia (he/him)

Some Quick Information on Political Consultant Awards.  

Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced. 

What political consultant awards are there?

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Political Campaigns and Coronavirus

Mar 24, 2020 by Joe Fuld (he/him)

Political Campaign and Coronavirus: How To Manage Both.

Political Campaign and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics.  We've written this guide to help you manage your political campaigns response to Covid-19. Coronavirus is impacting large and small political campaigns.

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What TV Show Should I Watch to Turnoff the News (for a Little While?)

Nov 28, 2019

If You’re Stressed about Politics or the Holidays, Why Not Try A TV Show?

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Non-Political Podcast Suggestions for Post-Election Entertainment

Nov 25, 2019

Take Your Mind Off Politics With These Podcast Recommendations

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How Campaigns Can Capitalize on Earned Media

Nov 21, 2019 by Ben Holse (he/him)

Make the Most of the Earned Media You Have

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Self-Care Ideas for Post-Election Season: Cocktail Edition

Nov 14, 2019 by Sophie Thurber (she/her)

Your Campaign Has Ended, Kick Back with a Self-Care Cocktail

Self-care is a must after a grueling election cycle. Getting through Election Day is a huge accomplishment, but it takes a toll. Late nights, too much pizza, a prolonged, laser-like focus on work—it can leave you feeling drained, foggy and exhausted. Moral of the story, you deserve to kick back with a good book (or a great crossword, if you’re a nerd like me) and an even better drink in hand. Cocktail, mocktail or wine, the choice is yours, but the sentiment is the same: treat yourself.

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