Why Direct Mail Works for Primaries

Two young females sitting at a table together hugging one another. One is throwing confetti into the air.

Win Your Primary with Direct Mail!

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

Why mail?

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Can Love Trump Family Politics This Holiday Season?

navigate family politics

How to navigate the minefield of family politics during the holidays 

As folks make the trek back home for the holidays, family politics can create even more conflict. This week we took a different turn; instead of talking about political strategy which is the main focus of this blog, we asked for help on navigating family politics from the professionals. Our final interview is a deep dive into family politics with Edward Honnold; a therapist in D.C.

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Slack for Political and Advocacy Campaigns | Campaign Tools

Slack for Political and Advocacy Campaigns

Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

In its most basic form, Slack is a great business tool that allows team members to easily collaborate on projects and develop specialized communication channels. By taking advantage of Slack’s internal features, however, the application can become an essential organizational hub for any campaign. Whether you want to provide group updates, notify volunteers of the next canvassing event, or brainstorm project concepts, Slack can do it all. Group members can also integrate bots to get team-member feedback and receive various metric updates.

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Psychology Books Every Political Consultant Should Read

political pyschology

Psychology books every political consultant should read

It’s tough for any political consultant to stop ruminating on the questions that have plagued progressives since the 2016 election. How could anyone have voted for Trump? Why did people care so much about Hillary Clinton’s emails? How can Republicans in Congress be so spineless? Why would anyone believe a fake news story? Political consultants can find solace in knowing that psychology has explanations for these phenomena. As we dive into campaign plans to persuade voters in November, here are some big takeaways from the psychology books every political consultant should read.

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How to Beat an Incumbent

Beat an incumbent

Want to Beat an Incumbent? Answer These Questions First.

Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.

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Creating a Winning Political Campaign Budget

Creating a Winning Political Campaign Budget

A Campaign Budget To Win

I love a good campaign budget. To me, a campaign budget can go in an endless series of directions that all lead to a win. Thinking strategically about when and why your campaign will spend money is key to a winning campaign budget. There are lots of variables that determine my theory. Here are some guiding principles I use when building a winning campaign budget:

Start with a Vote Goal:

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