• How to Beat an Incumbent

    Dec 17, 2020 by Joe Fuld

    Beat an incumbent

    Want to Beat an Incumbent? Answer These Questions First.

    Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.

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  • Deciding to Run for Office Ultimate Guide

    Jun 18, 2020 by Martín Diego Garcia

    Photo of the Capitol building

    Why do you want to run for office? Do you have a good answer?

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  • Writing a Winning Campaign Plan

    Apr 13, 2020 by Elena Veatch

    Man writing on whiteboard

    A Campaign Plan Is Your Roadmap to Success

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  • Do Awards Matter When You're Hiring a Political Consultant?

    Mar 26, 2020 by Martín Diego Garcia

    Person holding up gold trophy

    Some Quick Information on Political Consultant Awards.  

    Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced. 

    What political consultant awards are there?

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  • Navigating Political Campaigns and Coronavirus

    Mar 24, 2020 by Joe Fuld

    Globe with red lasers marking spread of pandemic

    Political Campaigns and Coronavirus. How To Manage Both.

    Political campaigns and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics.  We've written this guide to help you manage your political campaigns response to Covid-19. Coronavirus is impacting large and small political campaigns.

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  • What TV Show Should I Watch to Forget the News (for a Little While Anyways)?

    Nov 28, 2019 by Shelley Rees

    Group of people watch TV

    If You’re Stressed about Politics or the Holidays, Why Not Try A TV Show?

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  • Non-Political Podcast Suggestions for Post-Election Entertainment

    Nov 25, 2019

    Woman laying down with eyes closed listening to phone

    Take Your Mind Off Politics With These Podcast Recommendations

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  • How Campaigns Can Capitalize on Earned Media

    Nov 21, 2019 by Ben Holse

    White woman with short hair and glasses sitting in a coffee shop looking at a newspaper with a cup of coffee in her hand.

    Make the Most of the Earned Media You Have

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  • Self-Care Ideas for Post-Election Season: Cocktail Edition

    Nov 14, 2019 by Sophie Thurber

    Young women enjoying drinks

    Your Campaign Has Ended, Kick Back with a Self-Care Cocktail

    Self-care is a must after a grueling election cycle. Getting through Election Day is a huge accomplishment, but it takes a toll. Late nights, too much pizza, a prolonged, laser-like focus on work—it can leave you feeling drained, foggy and exhausted. Moral of the story, you deserve to kick back with a good book (or a great crossword, if you’re a nerd like me) and an even better drink in hand. Cocktail, mocktail or wine, the choice is yours, but the sentiment is the same: treat yourself.

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  • Self-Care Ideas for Post-Election Season

    Nov 11, 2019 by Elena Veatch

    Woman reading book and drinking coffee

    Run a Winning Campaign, Then Try These Self-Care Ideas

    You’ve worked hard to run a strong campaign—now you can carve out some space for some post-election self-care ideas!

    If you work in the campaign world, I’m willing to bet you’re deeply acquainted with post-election burnout. While that fatigue may be more acute after presidential and mid-term elections, never discount the exhausting pace of state and local races. No matter the election year, type, or outcome, it’s crucial to take care of yourself after you take care of your campaign.

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  • Make the Most of Your Candidate Video Shoot

    Sep 30, 2019 by Shelley Rees

    A modern desk with a bunch of office supplies on it.

    Logistics to Produce a Great Candidate Video

    You want to make a great candidate video. But hiring a video crew, even for a few hours, can be expensive. Video shoots also often take longer than expected and it can be hard to manage all the moving pieces. Get organized with some of our tips below and make sure you get the most out of your candidate video shoot.

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  • The Case for Hiring a Full-Time Campaign Manager

    Sep 19, 2019 by Joe Fuld

    5 ducks in a row. The second duck is getting pulled out by a fishing rod.

    A Campaign Manager Is Worth Every Penny

    Running for political office is a daunting task that can be exceedingly taxing without a campaign manager at the helm to help run the show. For first-time candidates in particular, getting a viable campaign off the ground is more than a full-time job. Fundraising call time alone is all-consuming, taking up to three to six hours per day of your time five days a week. With so many moving parts to a campaign, there’s no harm (but rather, lots of value) in investing in a campaign manager. A full-time manager is worth the expense.

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