• List Matching For Digital Politics & Advocacy

    Oct 22, 2020 by The Campaign Workshop

    list matching

    List Matching: The What, Why, and How of Digital Targeting

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.  

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  • Relational Organizing: Where to Start

    Jul 13, 2020 by Martín Diego Garcia

    5 hands raised of different skin tones each holding a cartoon heart in their hand

    So, you want to do relational organizing? Well, here is how you can start.

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  • ActBlue - Democratic Grassroots Campaign Fundraising Platform

    Jul 10, 2020

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    ActBlue: Increase Your Campaign Fundraising

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  • Campaign Management Tools: 100 Campaign Tools List 2020

    Feb 18, 2020 by The Campaign Workshop

    100 campaign management tools

    Campaign Management Tools: What Do I Need This Election Cycle and Why? 

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  • Designing the Future: My Experience at the Adobe 99U Design Conference

    Aug 28, 2019 by Tracy Wood

    rainbow colored pattern

    This Year’s Adobe 99U Design Conference Highlighted the Power of Creativity

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  • Political House Party Dos and Don'ts

    Jul 18, 2019 by Martín Diego Garcia

    Political House Parties Improve Voter Contact

    Voter Contact: Political House Party Dos and Don'ts

    House parties are underutilized tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly and authentically. Although this is an old-school technique, we have added in some new-school tactics, like SMS, to make it relevant in today’s political toolbox

    House parties are underutilized tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly and authentically. Although this is an old-school technique, we have added in some new-school tactics, like SMS, to make it relevant in today’s political toolbox

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  • Zvi Band: 7 Questions On Engaging Your Personal Network

    Jul 10, 2019 by Joe Fuld

    Zvi Band question marks scattered with "Q&A" on top

    Zvi Band: Make the Most of Your Personal Network to Achieve Your Goals

     

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  • Post-Election Campaign Survey Results

    Apr 08, 2019 by Ben Holse

    Black question marks on a scattered group of wooden tiles

    Key Takeaways and Lessons from Our Campaign Survey

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  • Instagram a Political and Advocacy Campaign Tool

    Jan 31, 2019

    Instagram picture of hands holding up an iPhone taking a picture of a city skyline on the water.

    Instagram for Politics and Advocacy Telling Your Campaign Story

    If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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  • Slack for Political and Advocacy Campaigns | Campaign Tools

    Aug 13, 2018 by Joe Fuld

    Slack for Political and Advocacy Campaigns

    Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

    In its most basic form, Slack is a great business tool that allows team members to easily collaborate on projects and develop specialized communication channels. By taking advantage of Slack’s internal features, however, the application can become an essential organizational hub for any campaign. Whether you want to provide group updates, notify volunteers of the next canvassing event, or brainstorm project concepts, Slack can do it all. Group members can also integrate bots to get team-member feedback and receive various metric updates.

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  • Using Twitter For Your Campaign

    Jul 05, 2018 by Joe Fuld

    How Use Twitter as a Tool During Your Campaign

    How to Use Twitter as a Tool During Your Campaign

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  • 7 Questions about GDPR with Ecanvasser

    Jul 02, 2018

    GDPR with Ecanvasser

    7 Questions About GDPR with Encavasser

    The General Data Protection Regulation (GDPR) is, in brief (hold on tight, this may take awhile) legislation covering any organization that holds personally identifiable data about EU citizens. It forces these organizations to manage and control this data in a clear and transparent way. From a political or advocacy viewpoint, areas of particular concern would be gaining consent to hold voter data, dealing with mandatory requests for information from voters, and, of course, the reputational damage accruing from data breaches. GDPR is being taken so seriously because the fines for non-compliance run to €20 million or 4% of annual revenue for bigger organizations.

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