campaign tools

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

VoterCircle: A Grassroots Digital Tool for Friend-to-Friend Campaign Outreach

VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.

Online Video Platforms: Top 5 Reasons We Love Wistia instead of YOUTube

Snapchat has created a new way to have conversations—from consuming content and messages to creating and broadcasting it. Through Snapchat, conversations are held in video and picture form rather than through texts, messages, posts, or speech; making Snapchat not only a creative way to get your political and advocacy campaign's message out but a new way to communicate it to a specific group of people. In just the past year, Snapchat’s daily views and users have grown by over 400%.

How Should Legislators Work With the Changing World of Social Media Strategy?

Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

1. Have a message:

Some have underplayed legislative fundamentals, but to have a good social media presence means you need to have a clear message.

The 2017 100 Advocacy & Political Campaign Tools List

In political and advocacy campaigns, it is always useful to find good campaign tools. Some are great; some are not.  This year we have updated our campaign tools list and included new and exciting tools that will help you on your next campaign.  

Is It Possible to Write Better Political Mail with an App? We tried Hemingway Editor.

Digital Advocacy Advertising: Making the Most of My Campaign.

How to Use Social Media for Get Out the Vote

When it comes to social media, LinkedIn is  a valuable digital tool for campaigns