Grassroots campaign volunteers having a meeting over a video call

Grassroots Campaign - Mitigating Virtual Volunteer Flake Rate

by Ben Holse (He/Him)

Even before the pandemic, running a grassroots campaign was hard. And in the age of COVID-19, running a successful grassroots campaign with a network of engaged volunteers can feel nearly impossible. There are always going to be volunteers who sign up for shifts and do not show up. While it may seem easier to get people to log onto a Zoom volunteer shift than it would be to get them to drive all the way to your office to volunteer in person, when folks are at home there are a lot of potential distractions that can keep them from logging on.

Network of people photos

Community Advocates: What Does It Take?

by Martín Diego Garcia (He/Him)

When people hear the terms “grassroots organizers” or “community advocates” they often do not see themselves reflected in those descriptions. However, very often they have already been an advocate without even realizing it.

how to be an awesome grassroots organizer

How to Be an Awesome Grassroots Organizer | Grassroots Organizing

by The Campaign Workshop

The 2018 election cycle is here! Everyone has a renewed spirit of social justice and resistance. Lots of activists are looking for ways to get involved in the new wave of change. Are you thinking about becoming a grassroots organizer?

canvassing
votercircle

Digital Tool Talk: 7 Questions with VoterCircle

by Elena Veatch

VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.

Grassroots Strategy
grassroots
training

How Much Should Campaign Training Cost?

by Joe Fuld (He/Him)

How much should a campaign training cost? Here at The Campaign Workshop, we believe it's important to train campaign staff by providing individuals who want to become campaign operatives the opportunity to go out and gain hands-on experience. If your goal is to work on a campaign, we suggest finding a training program with a strong track record and high attendance.

flake

Tips to Mitigate Volunteer Flake Rate in Your Grassroots Campaign

by Ben Holse (He/Him)

Running a grassroots campaign is hard. There are always going to be grassroots volunteers who sign up for shifts and do not show up. That’s why when organizing an event, you can generally assume a 50% flake rate (percentage of grassroots volunteers who do not show up for their shift). More often than not, however, with the right coaxing, you can get a volunteer, who would have otherwise failed, to turn out for their shift. Below are a few suggestions to help you to mitigate your flake rate.