Posted on November 27, 2017 by Elena Veatch
VoterCircle: A Grassroots Digital Tool for Friend-to-Friend Campaign Outreach
VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.
Posted on May 11, 2017 by Elena Veatch
Cultivate a Grassroots Strategy That Turns Passion Into Action.
Progressives across the country are fired up and ready to resist Trump’s agenda – but does your campaign have a strong grassroots strategy to turn your supporters’ passion into action?
A robust supporter base is crucial to a successful grassroots strategy, but it takes time and effort to build an email list and keep those who opt in engaged. Luckily, tools like ActionSprout are making it easier than ever to accomplish both tasks – below are three ways the tool can help.
Posted on May 01, 2017 by Elena Veatch
Volunteers Are the Heart and Soul of Your Grassroots Organization, Be Sure to Treat Them That Way.
Volunteer recruitment is a crucial component of any strong grassroots organization. Whether these folks are phone banking, canvassing, or staffing events- your volunteer base (or lack thereof) can make (or break) your campaign.
Posted on July 28, 2016 by The Campaign Workshop
Learn How to be a next level Grassroots Organizer.
Thinking about being a grassroots organizer? During campaign season every campaign and political organization is looking for “fellows,” otherwise known as unpaid volunteer campaign staff. As a volunteer grassroots organizer you’ll be expected to work 20-40 hours per week dialing incessantly, knocking on strangers’ doors, and building and organizing groups of fellow volunteers to persuade likely voters and GOTV on election day; sounds glamorous, right? While working on a political campaign in any capacity is an awesome and rewarding experience, the nature of the laborious work involved takes a toll on many campaign organizers and they eventually disengage unwillingly burnout. If you want to stay fired up and be a standout at grassroots organizing, pay heed to the following tips:
Posted on July 06, 2016 by Joe Fuld
How I Learned Grassroots Campaigns from the Master
Every Fourth of July, I think about my former boss, Congressman Jim Jontz. Jim taught me the importance of grassroots campaigns, real conversations, and knocking on doors. Jim was a congressman from Indiana’s 5th district and a progressive legend. In his first campaign, he won a state representative seat by 4 votes. He went on to win a state senate seat by less than 100 hundred votes and three congressional elections by less than four thousand votes total.
I, along with many future campaign operatives, got my start in politics by doing field work for Jim Jontz in a rural Indiana district. There, I spent six months of my life organizing volunteers and knocking on doors and got a great apprenticeship in how to run grassroots campaigns.
Posted on April 07, 2016 by Joe Fuld
Don't knock door-to-door canvassing
Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.
With door-to-door contact, especially on political campaigns and issue organizing, one good conversation can be enough to make a difference. Let’s discuss how a good door to door contact can make such a difference.
Posted on February 25, 2016 by Ben Holse
What Does The Future Of Political Organizing Look Like?
We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.
Posted on August 11, 2014 by Joe Fuld
TCW’s Guide to Campaign Training Costs and Programs
How much should a campaign training cost? Here at The Campaign Workshop, we believe it's important to train campaign staff by providing individuals who want to become campaign operatives the opportunity to go out and gain hands-on experience. If your goal is to work on a campaign, we suggest finding a training program with a strong track record and high attendance. There are a number of great programs throughout the country that we are happy to recommend to you. We’ve listed a few of these noteworthy organizations below.
Posted on October 17, 2013 by Ben Holse
Stop Grassroots Volunteers From Bailing
Running a grassroots campaign is hard. There are always going to be grassroots volunteers who sign up for shifts and do not show up. That’s why when organizing an event, you can generally assume a 50% flake rate (percentage of grassroots volunteers who do not show up for their shift). More often than not, however, with the right coaxing, you can get a volunteer, who would have otherwise failed, to turn out for their shift. Below are a few suggestions to help you to mitigate your flake rate.
Posted on August 30, 2013 by Ben Holse
You Can't Do It All Yourself
Even if you were to never sleep, as a campaign organizer you can only do so much. There is, however, a way to vastly increase your organizing capacity, and that’s by empowering your volunteers to become peer leaders. Utilizing volunteer leaders, you can successfully run multiple phone banks and canvasses at the same time, in different parts of your turf! Once empowered, these leaders are also the people most likely to hold your team together during off cycle years. Thus it is worthwhile to develop volunteer leaders.