Advocacy Strategy Vs. Advocacy Tactics

Advocacy strategy and tactics

The Difference Between Advocacy Strategy and Advocacy Campaign Tactics

Advocacy strategy vs advocacy tactics, do you know the difference?

You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to make your world – or at least community – changing ideas into actual law? You need to advocate for it.

Advocacy can come in many shapes and budget sizes. But whether it’s round or square, big or small you need to have a plan; you need an advocacy strategy that outlines your overall goal and effective advocacy tactics in order to accomplish that goal.

Let’s take a look at a hyper-local example. You and your neighbors love your dogs – insert shameless plug for my dog’s twitter account (@RedFluffyShelby) – and think it’s very sad that the dogs only get to see each other while on leash. They all want to run, play, and do whatever else it is that dogs want to do. Let’s get the city to build a dog park. All the cool kids have one and so should we. So, you call a meeting at the local watering hole to plan out how to get the city to build a dog park.

Your first step is to develop your advocacy strategy:

 Your advocacy strategy is the overall plan on how to achieve your specific goal, which, in this example, would be to get the city to build a dog park. Your advocacy strategy is a collection of advocacy tactics that build towards your goal. And there are a lot of options when it comes to tactics:

  • You can send letters, emails or call your local elected officials – city council members, area neighborhood committee members (a local governing board here in DC), Department of Public Works, and anyone else who would be able to give the okay and fund building a dog park.
  • You can make flyers to handout (or mail) to your neighbors asking them to get involved.
  • Maybe you want to really draw attention to Fido’s plight with a little civil disobedience – hold a sit-in (walk-in) with you and your dogs taking over the empty lot on your street that would be the perfect place for a dog park. Call the media and hand them all those fancy flyers. Everyone loves dogs, especially local news stations trying to find uplifting news stories that work well on camera.

These are just some of the advocacy tactics that can make up your advocacy strategy. So, get out there and start advocating. If you would like help in creating your advocacy strategy and planning out some advocacy tactics that will get your policy goals passed, send us a note here at The Campaign Workshop. Whether it’s as simple as building a local dog park or as complex as passing health care reform, our team has worked on it. We’d love to put our advocacy skills to work for your progressive organization.

Got Questions? Contact us here.

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