When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

Molly Connors is the Director of Business Development for Care2, a social network for good with 50 million members starting Care2 petitions and sharing stories that inspire action. Care2 helps connect nonprofits and mission-based brands with supporters who are passionate about their causes.

Joe Weston is the founder of the Weston Network, which trains corporations, governments, and other organizations on communication, productivity, and time and stress management. Joe Weston works with individuals to build their self-confidence, enrich their relationships, and gain clarity in their life goals.

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

Will Robinson of the New Media Firm penned his rules for campaign staffers over 25 years ago and they are truly words to live by. Over the years, these rules have saved money, time and jobs for many campaign staffers who have heard and lived by them. Whether you are working on a candidate’s campaign, ballot measures, or independent expenditures, these campaign rules will help.

Nonprofit blogging takes a lot of work, but it is easier than you think. Learn how to harness thought leadership, storytelling and simple tips to write blogs and long-form content that engages and converts. This is probably the most meta blog post we have ever written: a blog post about writing a blog post!

Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Post COVID-19, canvassing is coming back in a big way and campaigns should plan for it now. Why do I think canvassing is so special? Because of the connection, direct contact grassroots combined with paid ads make with targeted voters in a personal and systematic way.

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but have never gotten a clear answer. Well, never fear after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team.