If you don’t think TikTok is valuable, think again. Young voters made up a good portion of 2020 voters on a national and regional scale, increasing by 10 percentage points from the 2016 to 2020 elections. This upward trend is promising since only 30% of young people report being contacted by a campaign or party. Engaging young voters, especially on TikTok and other social media platforms, could make young voting rates go even higher.

If conventional wisdom holds that young people are uninterested in politics, then the past two election cycles have been anything but conventional. According to the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University, young people are more interested in politics than ever before.

This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you.

Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them.

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our direct mail e-book.

Lame duck session should not come as a surprise. After election season is over, it’s easy to just want to hole up, make sour dough bread, chicken soup and shut off your political brain for a while. But across the country, as well as in Congress, we are about to go into the legislative season and lame duck sessions.

Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget.

Seth Masket is a professor of political science and the director of the Center on American Politics at the University of Denver. His academic and research interests include political polarization, state and local politics, and campaigns and elections.

Campaign walk cards are an important element to any field strategy. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walk cards the wrong way.