Whether you like peer-to-peer texting or hate it, it is essential to understand it if you run an organization or a political campaign. This is due to a changing landscape with real implications for fundraising, organizing, and voter turnout activities in the short and long term.

There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.

Tim Gibbs has worked in the public policy sphere for more than 20 years, where he helped pass impactful laws at both the municipal and state levels. In the last five years, Gibbs played a critical role in passing over 100 local ordinances, including successfully advocating against the sale of flavored tobacco products within various urban and rural areas of California.

We’ve written a lot about political organizing and tactics like canvassing and phone banking in the past. But what does the future of political organizing hold in a post-pandemic world? Will digital be more important than in-person? How will grassroots and tech work together? What will the role of data be?

IssueVoter founder Maria Yuan decided to start the nonpartisan platform after working on a successful political campaign in one of Iowa’s swing districts and for a Texas State Representative. The organization seeks to increase civic engagement and communication between constituents and their members of Congress.

When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy.

Molly Connors is the Director of Business Development for Care2, a social network for good with 50 million members starting Care2 petitions and sharing stories that inspire action. Care2 helps connect nonprofits and mission-based brands with supporters who are passionate about their causes.