Keith Rosendahl is the past campaign manager for Henry Cuellar for re-election as Congressmen for the 28th Congressional District in Texas. We asked Keith some questions about how COVID-19 has changed the way campaigns run, especially in the lead up to the 2020 election.

Relational organizing is the process by which campaigns, groups, or individuals harness their personal relationships to effect community change. It is a form of organizing that is specific to an individual’s personal network in which they mobilize those relationships into taking action.

ActBlue is a nonprofit organization that aims to increase public participation in politics primarily through grassroots campaign fundraising. Their grassroots political fundraising tool allows Democratic and progressive campaigns and organizations to increase their individual donations and build a grassroots-funded movement.

Anyone who has worked in the nonprofit industry for long enough will tell you that it is full of quirks and choosing the nonprofit consultant that is right for you is no easy task. Time and time again, we have nonprofit clients come to TCW after hiring the wrong firm.

We originally wrote this blog post on how to build a grassroots movement in 2016, and it’s amazing how much things have changed in the last four years. For most campaigns in 2016, canvassing was still the go-to way to build your grassroots movement and was a tried and true way of connecting with people. Some smaller campaigns had built their entire programs around a relentless canvass strategy and talking to every voter in their turf.

For many issues, legislative advocacy is the best and only way to bring about real change. But there’s a lot of different ways to engage in legislative advocacy. There’s the traditional “inside game” where you work to provide resources and information to lawmakers. There’s also the “outside game” where you work with a network of volunteers to provide pressure on legislators from the outside.

Ruth Bernstein is president and CEO at EMC Research, a national polling and opinion research firm. Ruth leads polling on a wide variety of political, policy, and marketing projects. She is especially proud of her work helping to elect women and people of color to office and securing voter approval for education, transportation, minimum wage increases, and environmental protection. We asked Ruth 7 questions on membership surveys and how they can benefit your organization.

Political direct mail is one of the most effective ways to reach voters, but I’ll be the first to admit: all that paper takes a toll on our environment. At The Campaign Workshop, we’re passionate about protecting our natural world—luckily for us, so are a lot of the printers we work with.

This past week we've seen folks across the country come together, demanding criminal justice and police reform. Here at The Campaign Workshop, we stand with those fighting systemic and institutionalized racism in our country. We are taking a critical look at ourselves to change and grow into better advocates for Black lives. There is a lot of work to be done, but police violence against Black communities must end.

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals. There is not a one-size-fits-all benchmark or metric to track the success of every digital advocacy campaign.