Woman presenting to group of people, presentation tools

Presentation Tools: Is It Worth The Investment?

by The Campaign Workshop

By using presentation tools, you’ll never give a bad or boring presentation again. Well, we hope not! The reality is that presentations don’t always take priority when you’re busy trying to run a campaign, manage a business or non-profit, or build an advocacy network.

Digital Campaigns: Group of people sitting around a table and using electronics

Digital Campaigns Work With Political Campaigns

Digital campaigns for political causes have come a long way since we ran our first one in 2003 for the League of Conservation Voters in Colorado. We created a pretty rudimentary animated flash ad of gas spewing out of a car driven by Pete Coors.

political direct mail: Drawing of elephant and donkey

Political Direct Mail: Partisan Differences in Campaign Mail

by The Campaign Workshop

As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really. Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.

Non profit remote work - Alison Schwartz

Alison Schwartz: Remote Work for Non-Profits- COVID-19

by The Campaign Workshop

With what feels like the entire country moving to remote work, I have been thinking a lot about what a successful culture looks like when it comes to remote work for non-profits.

Woman with medical mask on looking at phone and laptop

Coronavirus Digital Trends and Media Consumption Insights

by Sophie Thurber (She/Her)

In the last few weeks, a lot has changed in our world, and we’ve gotten numerous requests for more information about coronavirus digital trends and changes in media consumption in general. Never one to stand between people and what they want, I’ve pulled together a list of some of the things we’re seeing in our work, and from partners and clients.

People sitting around table with notebooks, graphs, and computers

Digital Campaign: Digital In-House or Hire a Firm?

by The Campaign Workshop

Whether you are working on a political or advocacy campaign, a digital campaign will likely be a major part of your communications budget. If executed well, digital—from organic social media posts to programmatic advertising—gives you the ability to communicate with voters that you never could otherwise reach, and to hyper-target ads to specific lists or segments of voters.

political-polling Animation of three people with data on screens

Political Polling in a Pandemic with Alan Secrest 7 Questions

by The Campaign Workshop

Alan Secrest has been polling for 35 years and reached out with some insights into political polling during a crisis:

Woman upset with head in hands

Firing Your Political Consultant? Ask These Questions First -

by Ben Holse (He/Him)

Many experienced campaign managers or operatives can recall a bad experience with a political consultant. Perhaps the consultant didn’t deliver what they promised, they were unresponsive, or they didn’t hit deadlines. Depending on how far out you are from Election Day, this can lead to some tough decisions.

Woman looking at graphs on a computer monitor and laptop

Demand Side Platforms: What's the Best DSP for Your Organization?

What are the best demand side platforms for advocacy or political campaigns? That depends on what your needs for digital campaigns are. How much staff capacity do you have? What are the budgets you’re looking to spend? Most vendors now also give you the option to have a dedicated member of their staff manage your campaign or will give you the keys to their demand side platform to manage your campaign yourself.

Person holding up gold trophy

Do Awards Matter When You're Hiring a Political Consultant?

by Martín Diego Garcia (He/Him)

Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced.