Lincoln Mitchell is a political analyst and writer based in New York and San Francisco. In his book, San Francisco Year Zero: Political Upheaval, Punk Rock and a Third Place Baseball Team, Mitchell explores how San Francisco became a city of contradictions as one of the most socially liberal cities with some of the worst income inequality in the United States.

You don’t need a clipboard for online petitions, but you do need a strategy. Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

A Down-ballot campaign is a great starting place for first-time candidates or folks who want to start working on campaigns. Getting involved in your local or state government is an important and noble task. State and local governments combined spend more than the federal government and some county governments are bigger than state governments.

So you send your final political direct mail file off to the printer and breathe a sigh of relief—until you get your printer proof. Now what? The political printing process continues long after you finalize designing and proofing your direct mail file in-house.

When people hear the terms “grassroots organizers” or “community advocates” they often do not see themselves reflected in those descriptions. However, very often they have already been an advocate without even realizing it.

When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence printability, color, texture, and price. Which option you choose depends on your budget, design, and overall goals. 

Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than half of the global population projected to use social platforms by mid-2020.

The world of political printing is varied, vast and mysterious for many. But it doesn’t have to be a mystery (unless you’re into intrigue, in which case, I’m sure you can keep the mystery alive in whatever manner floats your boat)—this blog will help you navigate the ins and outs of choosing a printer for your political work. From direct mail, to yard signs (buyer beware, they don’t vote!) to walk lit, the world of political printing comes down to a few important (and common-sense) criteria.

When entering  the digital advertising world without any prior experience or  background in the field, one of the largest challenges you will face would be getting the hang of all of the digital advertising acronyms. Digital advertising has its own language DSP, DMP, CPM, CPA, CTR... What do all these ad terms mean?

Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.