Walkcards are one of the most important tools in any field program. They give your canvassers something tangible to reference at the door and are one of the best ways to introduce your candidate to voters in person. Unfortunately, many campaigns—especially local, down-ballot, and small- to medium-sized campaigns—still produce walkcards the wrong way. Below is an updated guide to producing political walkcards that actually work.

With the advent of modern voter file platforms by folks like Catalist, NGP VAN, Targetsmart, NationBuilder, and L2, campaigns now have direct access to the same voter data and models to make strategic targeting decisions. Campaign staff can see the same scores, turnout models, and targeting tools that are used by the professionals.

But all of these scores and numbers can feel intimidating if you’re new to voter data. If this is your first time digging in, here are some practical tips for effective Democratic direct mail targeting.

For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. 

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

Nonprofit AIO and SEO are tools to get folks to connect with content. When it comes to strategic communications, we all want the right audience to find our content, but this can be challenging for folks who work at nonprofits. Writing in an accessible way that gets views and engagement does not always come naturally. Instead, we often stay in our comfort zones and talk in a way that is niche-based. This has prevented many nonprofit websites, as well as nonprofit communication, from reaching broader audiences and getting the engagement from advocates and donors that they really need. 

Landing your first political internship can be challenging. A political internship can help teach you important skills necessary for future success in the political field and is a great starting point, but with other exceptional candidates vying for the same internships as you, securing your spot can be difficult. You need to set yourself apart from these candidates to seal the deal and begin your journey into politics. One way to differentiate yourself from the sea of wannabe politicos is to master the internship interview. Here are important tips to keep in mind as you get ready for interview season.