As a first-time candidate, you’ll have a steep learning curve and a lot of information thrown your way. Whether you’re still deciding if you want to toss your hat in the ring or you’re just starting to get your campaign moving, it’s important to be critical of yourself and of the advice you hear to decide if you're ready to embark on this journey. 

Candidate recruitment is an important practice, but contrary to the popular myth about how candidates are identified and supported, someone from the DNC does not appear on your doorstep one day out of the blue and proclaim that you should be the next state rep from Omaha. Good candidate recruitment takes interested parties, both on the candidate and organizational side, who care about their community and organizations and want to see real change.

Running an effective advocacy campaign demands more than just passion and good intentions. It takes skill, strategy, planning, and a whole lot of hard work. 

So, how do you cut through the noise, build support for your cause, and create real, lasting change? The following will give you some of the essential tips for running a winning advocacy campaign and building a roadmap for success.

Running a campaign on a tight budget? We get it. That’s why we compiled a list of free tools to include in your campaign toolbox to make your efforts more efficient. From launching your campaign to streamlining operations, these free tools can make a difference. 

In local non-partisan elections, ideology matters—and so does having a vision that spans beyond anti-Trumpism. Because nonpartisan officials control budgets and make a real impact in our local communities, it is worth your time as a candidate in one of these races to cultivate a clear and appealing platform in your campaign.

Over the years we have developed a list of The Campaign Workshop’s core values that align both with the company culture we want to foster and the staff members we want to attract.

Learn effective legislative advocacy strategies with our step-by-step guide and discover how to influence policy in your community. 

Campaign training can make the difference between a winning and losing campaign—especially training for volunteers. Although it’s important that you have a good candidate, campaign manager, or volunteer coordinator who can gather the volunteers, if those volunteers are not provided with training, they might not be of any help. When volunteers can provide much of your people power on a campaign, it’s important to make sure they know what they’re doing. A simple and effective way to get your volunteers up to speed is to send them to a campaign training!

When we started building training programs, we had a limited training tips to work from. However, after connecting with great mentors, going through various training programs, and learning through trial and error, we have accumulated tools to run effective training session.

Executing a successful and impactful advocacy campaign requires time, dedication, and organization. In today’s day and age, there is strong competition from various advocacy issues fighting for attention, so to run a successful campaign, you will need to be ready to hit the ground running.