Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.

Political campaign training- here is the scoop: There are lots of decisions candidates need to make before they start a run for public office and a political campaign training can help provide some clarity for first time candidates. In our opinion, attending a political candidate and campaign training is a must for any potential candidate.

In our post-COVID-19 pandemic world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations, effectively engaging members across mediums can make a real difference in realizing organizational goals and visions. Motivating members to act, such as turning out in elections or putting pressure on lawmakers to pass legislation, is a core part of member communications.

One of my favorite books is The Score Takes Care of Itself. If you have not read this book, give it a read; it’s a great resource on strategy an applicable to politics and organizing many ways. Whether you work for an advocacy organization, a political group, or a candidate campaign, you work on a team with many moving parts. It is impossible to manage all those parts alone. By defining clear goals with measurable outcomes, you can set the path for victory and measure all aspects of the campaign on whether they are on the right track to success.