While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

Campaigns for local candidates are different than those for bigger races. While you will still have to work to raise money, local candidates will depend in large part on the community for the resources and volunteers that they need. Local candidates also tend to go without the aid of consultants or those with expensive experience working on a lot of campaigns.

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, leading many people to just assume that it is the only platform to use to host your videos.

Good email is life-changing, while a bad email is soul-sucking. All of you write emails and let’s face it, most of them are bad. Writing a good email takes more time but you will get better results and fell better in the process. So here are some tips on what to avoid - Because life is too short to write a bad email.

Have a favorite book? 2022 was filled with many great reads by The Campaign Workshop Staff. Check out our staff’s selection of their favorite books of 2022!

An informational interview is a must if you are trying to get internships, land your first job, find your next job or make a career change. Not everyone is a natural interviewer –  here are our tips for getting it right when it comes to having a good informational interview.