Let’s face it, most folks don’t spend enough time working on their email list hygiene. There is always something wrong with your email engagement. If you are working with emails, you can always fix something.

Opposition research is an important component of any advocacy campaign’s messaging strategy. This research is more commonly associated with candidate campaigns — however, being able to articulate a contrast with the other side is equally important in the advocacy space. So, where to begin?

Online advocacy and digital engagement can grow your movement and hiring an advocacy campaign consultant can help, but achieving real online advocacy results can be tough in both execution and budget.

Advocacy message development can be challenging, so we are here to help! You and your team will want to develop a consistent message that aligns with your values, but at the same time, you will want to craft one that will be applicable to any number of audiences you are reaching out to. How do we begin to boil all that down for messaging?

Advocacy, defined in the simplest terms, is about fighting for something you believe in. When we talk about advocacy, the issues and tactics may change, but the core is about supporting a cause or policy and working to create the change we want to see in the world.

Advocacy tactics and advocacy campaign strategies will continuously change with the times and so must we. Public affairs campaigns are now common on smaller federal issues as well as state and municipal issues.

Developing an advocacy plan with clear goals strategy and tactics is often overlooked - especially in the busy world of non-profits. Organizations that put energy into writing a clear and comprehensive advocacy plan will tell you a thoughtful strategy and a strong plan are critical to campaign success, as well as short-term and long-term organizational growth.

While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

Campaigns for local candidates are different than those for bigger races. While you will still have to work to raise money, local candidates will depend in large part on the community for the resources and volunteers that they need. Local candidates also tend to go without the aid of consultants or those with expensive experience working on a lot of campaigns.

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.