Online Advertising

Online Advertising Doesn't Mean Instant

by Joe Fuld (He/Him)

While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

ice cream cone  dropped on the ground -  Local candidate mistakes

Local Candidates- Don't Make These Common Campaign Mistakes

by Martín Diego Garcia (He/Him)

Campaigns for local candidates are different than those for bigger races. While you will still have to work to raise money, local candidates will depend in large part on the community for the resources and volunteers that they need. Local candidates also tend to go without the aid of consultants or those with expensive experience working on a lot of campaigns.

Campaign Mistakes

Campaign Mistakes: Warning Signs of a Losing Political Campaign

by Joe Fuld (He/Him)

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

Video Content

Youtube vs. Wistia: Hosting Nonprofit Video Content

YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, leading many people to just assume that it is the only platform to use to host your videos.

Good Emails

Good Email Matters: Life is too Short to Write Bad Emails

by Joe Fuld (He/Him)

Good email is life-changing, while a bad email is soul-sucking. All of you write emails and let’s face it, most of them are bad. Writing a good email takes more time but you will get better results and fell better in the process. So here are some tips on what to avoid - Because life is too short to write a bad email.

TCW Books

TCW's Favorite Books of 2022

by Elizabeth Rowe (She/Her)

Have a favorite book? 2022 was filled with many great reads by The Campaign Workshop Staff. Check out our staff’s selection of their favorite books of 2022!

Shashone Lambert

Shashone Lambert joined The Campaign Workshop in June 2022. Shashone graduated from Strayer University with a B.S. in Accounting. In her role as the Accounting and Human Resources Associate, Shashone assists with both accounting and HR tasks. Outside of work, Shashone enjoys making homemade products such as soaps, candles, and lotions. 
 

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Julie Watson

Julie Watson joined The Campaign Workshop in 2022 bringing over 20 years of experience spanning broadcast, print, digital and social media advertising. Her work has included campaigns for small businesses, large corporations, and everything in between. She approaches every project she manages with a blend of enthusiasm, creativity, and strong business acumen. Julie is passionate about supporting organizations focused on educational equity and disability rights.

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Informational Interview

Informational Interview Tips and Tricks

by The Campaign Workshop

An informational interview is a must if you are trying to get internships, land your first job, find your next job or make a career change. Not everyone is a natural interviewer –  here are our tips for getting it right when it comes to having a good informational interview.

Tobias Cebulash

Tobias Cebulash has been a member of the TCW team since the summer of 2022. Before joining the Campaign Workshop, he worked as a field organizer for the Minnesota DFL, and served in the U.S. Army as a military intelligence officer. Tobias graduated from Georgetown University in 2020, with a B.S.F.S. in Culture and Politics. Outside of work, Tobias enjoys art, fitness, and Go.

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