Advanced Micro-Targeting

Advanced Micro-Targeting: Campaign Data Targeting Is Key to Winning

by Joe Fuld (He/Him)

Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.

political campaign training

Why You Should Go Through a Political Campaign Training

by Ben Holse (He/Him)

Political campaign training- here is the scoop: There are lots of decisions candidates need to make before they start a run for public office and a political campaign training can help provide some clarity for first time candidates. In our opinion, attending a political candidate and campaign training is a must for any potential candidate.

member communications

Membership Communication Tips to Help You Succeed

by Alice McLoughlin (She/Her)

In our post-COVID-19 pandemic world, having a thoughtful membership communications strategy is more important than ever. For labor unions and advocacy organizations, effectively engaging members across mediums can make a real difference in realizing organizational goals and visions. Motivating members to act, such as turning out in elections or putting pressure on lawmakers to pass legislation, is a core part of member communications.

Universe

Universe is an all-in-one platform designed for progressive organizing and local campaigns. It provides comprehensive tools for political campaigns, non-profits, political action committees, and labor unions, streamlining outreach, contact management, and marketing.

Tatango

Tatango is a comprehensive SMS marketing platform designed to help businesses effectively communicate with their audiences via text messaging. 

Quiller

The Quiller tool is a powerful content generation assistant designed to help users create high-quality written material across various formats and styles. Leveraging advanced natural language processing capabilities, Quiller can assist in drafting, editing, and refining text to meet specific requirements and preferences.

Numero

Numero is a versatile numerical computation tool designed to handle a wide range of mathematical and statistical operations. It can perform basic arithmetic, advanced calculus, linear algebra, data analysis, and visualization.

Connectivity

Connectively is a comprehensive tool designed to enhance and streamline communication and collaboration within organizations. This tool integrates various functionalities to facilitate effective networking, project management, and information sharing among team members, ensuring that all parts of the organization work together seamlessly.

Campaign Strategy

Campaign Strategy: How to Evaluate Success

by Joe Fuld (He/Him)

One of my favorite books is The Score Takes Care of Itself. If you have not read this book, give it a read; it’s a great resource on strategy an applicable to politics and organizing many ways. Whether you work for an advocacy organization, a political group, or a candidate campaign, you work on a team with many moving parts. It is impossible to manage all those parts alone. By defining clear goals with measurable outcomes, you can set the path for victory and measure all aspects of the campaign on whether they are on the right track to success.

GetThru

GetThru is the ultimate communication tool for organizations looking to enhance their outreach efforts and engage with their audiences on a personal level. With its powerful peer-to-peer texting and phone banking capabilities, Get Thru helps organizations build stronger connections, mobilize supporters, and achieve their goals efficiently and effectively.