Friend and mentor to The Campaign Workshop, Hal Malchow, wrote for Campaigns and Elections about applying social pressure GOTV tactics in smaller campaigns.  Malchow reviews the history and science behind using social pressure as a tactic in GOTV, as well as current best practices. 

GOTV Calls or Digital ads? If you are running a political campaign, you may have heard of folks replacing their GOTV calls with digital GOTV ads. As someone who sells and loves digital ads, I will tell you that I am not sure that choosing between one or the other is a great idea.

ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.

Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.

As Election Day approaches, I thought it would be a good idea to share some best practices for your GOTV Plan- Get Out The Vote Plan. These are tried and true GOTV tactics —we know they work.

Jeanette Russell is the Marketing Director for Attentive.ly, a tool we feature in our list of top campaign tools. Attentive.ly will help you make sure you get the right message across to the right list segment through social listening. Attentive.ly connects with most major CRMS as well.

As we get deep into Get Out The Vote season, you may be up late at night looking for phone scripts or a 1-800 number on voter protection. Have no fear we are here to help. Here are all of our favorite get out the vote/ GOTV resources all in one place.

This week we go Inside the Campaign Studio with political consultant Madalene Mielke. She is the Founder and Principal of the Arum Group, LLC.  She has over 20 years of experience working in political campaigns.  Madalene specializes in political and non-profit fundraising and political training.  

Over the years, we have seen folks develop some bad political campaign habits.  But the good news is that many of these bad campaign habits can be prevented by good organization and a focus on fundamentals. Read the list below so you can spot the warning signs and keep your political campaign on track.