• Post-Election Campaign Survey Results

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    Posted on Apr 08, 2019 by Ben Holse

    Key Takeaways and Lessons from Our Campaign Survey

    Shortly after the 2018 election cycle, The Campaign Workshop sent out a post-election campaign survey. We sent this campaign survey out to our network of campaign professionals and got back 49 total responses. We asked a variety of questions on topics ranging from campaign tools, voter contact mediums, and key takeaways and mistakes. The people who responded to our survey worked on political campaigns…
  • Harnessing Testimonials for Your Ballot Measure Campaign

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    Posted on Apr 04, 2019 by Elena Veatch

    Highlight the People Impacted by Policy with Testimonials

    Testimonials can work wonders for your ballot measure campaign—especially if you’re dealing with an issue that’s abstract or polarizing. If you work in the progressive movement, you’ve probably run into a campaign or two (or ten) where what you’re trying to accomplish isn’t something voters are naturally inclined to support (and we’ve got tips across the board for running campaigns of all stripes). Consider a tax…
  • Ballot Measures and Direct Mail: Know Your Medium

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    Posted on Apr 01, 2019 by Sophie Thurber

    Ballot Measures Are Complicated, Direct Mail Is Not

    Ah the land of ballot measures. It can be a complex, rocky terrain full of accusations of unforeseen consequences and government-run slush funds. Because of that, the messaging around ballot measures can get complicated, often requiring both a positive thrust and a set of careful inoculations (though you may also get lucky and just get to shout “Vote NO” at the top of your lungs and call it a day).   Complexity and nuance are key ingredients to a successful ballot initiative, but they have a…
  • Your Stump Speech Should Tell Your Story

    A picture of an open book on top of a rug
    Posted on Mar 28, 2019 by Martín Diego Garcia

    Your Resume is NOT your Stump Speech. Connect with voters by telling your story.

    Wired for storytelling Stories have been a part of civilization since the dawn of time. Stories have been used to pass down history through generations. It is also how we connect with each other through a shared humanity. It’s no wonder we’re all wired to engage with and react to stories that includes voters! Stories are all around us in books, TV, movies, music, news, brunch, literally everywhere.  As a candidate you’ll get much farther with your constituents by…
  • 7 Questions with Brad Traverse to Aid Your Political Job Search

    young woman looking at a newspaper circling job opportunities for her political job search
    Posted on Mar 27, 2019 by Elena Veatch

    Your Political Job Search Doesn’t Have to Be Painful

    If you’ve ever endured a political job search, chances are, your journey brought you to Brad Traverse Jobs. Whether you’re a recent college graduate or a seasoned political practitioner, finding a job in government or politics can be frustrating and intimidating (to say the least). Luckily, sites like Brad Traverse Jobs make the process easier by compiling relevant job listings in one place. With more than 30 years of experience in government…
  • 9 Campaign Plan Tips

    two people at the top of a mountain with their hands up in excitement for their success
    Posted on Mar 25, 2019 by Hope Rohrbach

    This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

    If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race: 1. Have a campaign plan that outlines specific goals: Give yourself a pat on the back if you’ve already outlined your campaign…
  • Digital Political Campaign Ads

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    Posted on Mar 21, 2019 by Shelley Rees

    Are You Ready to Run Your Digital Political Campaign?

    If you’re thinking about running for office, you’ll want to put together a plan for your digital political campaign ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Your budget and your target audience, as well as the size of your race, will all play a role in the ads you should run and what platforms to run them on. Read on to find out more about common ad types to see what will work best for your campaign.    Social Media…
  • Running for Office? Tackle These 5 Digital Tasks First

    Laptop on a desk in front of a backdrop of water and tress
    Posted on Mar 18, 2019 by Lizzie Kendrick

    Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.

    So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.   Website You can’t run for office without a website, full stop. Your campaign website should be mobile-friendly and feature your…
  • Best Practices for Your Campaign Twitter Account

    woman in a chair on her phone looking at her campaign Twitter account
    Posted on Mar 14, 2019 by Ben Holse

    How to Leverage Your Campaign Twitter Account for Candidates

    Your campaign Twitter account is a free and easy way to engage with supporters online. As a candidate, you’re going to get a lot of advice on how you should run your campaign and engage with voters. Some of this advice will be solicited, some of it, not so much. But one of the top political campaign tips we give candidates is making sure they embrace social media, namely Twitter. Twitter is a great way to…
  • Facebook Campaign Strategy for Political Candidates

    Three puzzle pieces being put together
    Posted on Mar 11, 2019 by Claire Regan

    How to Establish a Winning Facebook Campaign Strategy

    When you’re getting ready to run, one of the first things to think about is establishing a Facebook campaign strategy. No matter what level of office you are running for, Facebook is one of the most powerful communications tools modern-day political campaigns have. This can be where you announce your candidacy online, and how you update and communicate with supporters throughout your campaign. And while the…
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