• 7 Questions with EveryAction on Their New Product Roadmap

    keyboard key with a question mark
    Posted on Aug 07, 2019 by Hope Rohrbach

    We Sat Down with EveryAction to Discuss Changes to Their Software

    EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals.    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill? EveryAction was built by and for nonprofit practitioners who noticed that the…
  • 5 Things Every Political Campaign Should Be Doing Digitally for 2020

    digital campaign
    Posted on Aug 05, 2019 by

    People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

      From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond).   1. Website: Everyone has a website, so don’t let your political campaign be left behind. Gone are the days of…
  • What Political Campaign Websites Often Get Wrong

    Two desktop monitors on a desk. The room is dim, but there is a single lamp.
    Posted on Aug 01, 2019 by Ben Holse

    Here Are Some Common Mistakes That Political Campaign Websites Make

    In 2019, candidates must have political campaign websites. Not that long ago, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal. Some of the most tech-savvy among us will even build their campaign websites themselves. But with the democratizing of the website building process, we’ve seen political campaigns inadvertently skip steps and…
  • How Do You Read a Digital Report?

    A woman and a man looking at an iPad.
    Posted on Jul 29, 2019 by Claire Regan

    Demystifying Your Political Campaign’s Digital Report

    Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.…
  • Proofing Your Direct Mail

    Several pieces of unaddressed mail/envelopes on a cardboard box
    Posted on Jul 22, 2019 by Elena Veatch

    Don't Let Errors Mar Your Political Direct Mail

    When it comes to producing political direct mail, it’s crucial to vet your copy before any piece goes out the door to avoid mistakes. As people in my life dating back to the second grade can probably tell you, typos are the bane of my existence (everyone has their thing). Minor mistakes in writing can sometimes warrant a laugh or be just momentarily cringe-worthy. We’ve all made errors in our spelling or grammar in final products at one point or another—famous authors, New York Times columnists,…
  • Improve Your Voter Contact–Political House Party Dos and Don'ts

    Political House Parties Improve Voter Contact
    Posted on Jul 18, 2019 by Martín Diego Garcia

    Voter Contact: Political House Party Dos and Don'ts

    Everyone loves a good party, however, when it comes to a political house party you want to make sure it is serving the purpose of your campaign. Specifically, you want your political house party as a tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly, in-person, and authentically. Some may say this is an old-school technique, but we have added in some new-school tactics, like SMS, to make it…
  • 7 Questions with Joshua Habursky on Grassroots Advocacy

    hand dropping paper with question marks into box
    Posted on Jul 17, 2019 by Kevin Hautigan

    Grassroots Advocacy 101 with Joshua Habursky

    Joshua Habursky is the Founder and Chairman of the Grassroots Professional Network (GPN), an organization that helps associations, corporations, and government agencies develop skills in the world of grassroots advocacy. Joshua is also an Adjunct Professor at George Washington University’s Graduate School of Political Management and specializes in advocacy communications. He is currently the Head of Federal Affairs at the Premium Cigar Association where he works on campaigns that help advance the…
  • 7 Questions with Ballot Initiative Expert, Lewis Granofsky

    7 Questions with Lewis Granofsky
    Posted on Jul 17, 2019 by Hope Rohrbach

    7 Questions with Lewis Granofsky, Partner at FieldWorks on Ballot Measures and Ballot Campaigns

    Lewis Granofsky is a successful and experienced political and grassroots organizer, and a partner at FieldWorks. He has extensive field experience managing ballot initiatives, community-based marketing programs, canvassing, and activist recruitment. Lewis has managed numerous successful outreach and fundraising canvasses for organizations such as The Sierra Club, Human Rights Campaign, SEIU, and many more groups. Lewis has also developed and expanded…
  • 6 Traits to Look for in a Political Campaign Manager

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    Posted on Jul 15, 2019 by Brooks Perks

    Ensure you Hire the Right Political Campaign Manager 

    Whether you're running for city council or congress, hiring a skilled political campaign manager is an essential part of your electoral success. From brainstorming campaign strategies and managing budgets to prepping a candidate for public appearances, the political campaign manager is the backbone of every campaign. To save yourself from unnecessary stress down the line, it's crucial that you hire a capable manager to run your campaign. We want to help you with your search. Below…
  • 5 Tips for Your Political Candidate Website

    Woman in a striped shirt typing on a silver computer
    Posted on Jul 11, 2019 by Shelley Rees

    Build Your Candidate Website to Engage with Voters

    Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression. Below are a few simple best practices to make sure you get the most out of your candidate website.    Navigation Your website needs to be easy for voters to use,…
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