• GOTV: Get Out The Vote - Voter Turnout Strategies

    GOTV -  Get Out The Vote letters in the word vote hanging off a clothesline
    Posted on Oct 01, 2020 by The Campaign Workshop

    GOTV:  Get Out The Vote - Voter Turnout Strategies 

    Get Out the Vote (GOTV) or Voter turnout, describes a campaign strategy for candidates or organizations to get eligible voters to head to the polls or return their ballots by Election Day,  GOTV is an essential part of any campaign strategy and can make the difference between winning and losing an election. There are a variety of ways to improve voter turnout, including  canvassing, campaign mail, digital ads, TV, radio buys, phone and text banking. Learn our tips for Get Out The Vote - Know…
  • Presidential Election Predictions, Are They Accurate? | Predicting Elections 2020

    Presidential Election Predictions Crystal ball sitting on a map
    Posted on Sep 30, 2020 by Joe Fuld (he/him)

    Presidential Election Predictions for 2020 

    We are often asked to predict the future in politics—especially when it comes to Presidential Election Predictions However, being a political consultant does not mean being the best judge of what will happen on Election Day. We are determined to help our candidates win, and that can make us less objective in predicting electoral odds than we should be. In other words, wanting to win is not always a predictor of actually winning. Check out our podcast on…
  • Debunking the Myth of Mail-In Ballot Voter Fraud

    Pile of mail-in voting envelopes and "I Voted" stickers and an American flag
    Posted on Sep 28, 2020 by Elena Veatch

    Mail-In Ballot Voter Fraud Is Extremely Rare

    Mail-in ballot voter fraud is the biggest problem that doesn’t exist. No one should have to choose between making their voice heard in a pivotal presidential election and risking their life by voting in person during a pandemic. That’s why states have taken measures in 2020 to make mail-in voting easier for and accessible to more voters. This fall, states like California are automatically sending ballots in the mail to all registered voters (rather than just those who explicitly request a ballot).…
  • Early Voting: What Do Campaigns Need to Know?

    Early Voting- Girl holding up VOTE in letters and smiling at the camera
    Posted on Sep 24, 2020 by Ben Holse (he/him)

    Answering Your FAQs about Early Voting in 2020

    Due to the ongoing pandemic, we’ve seen a lot of talk recently about early voting in 2020. But early and absentee voting can be very, very different depending on where you live. While there are states that continue to limit absentee voting, early voting, or both, the trend across the country in recent years has been to make it easier for voters to cast a ballot. For instance, some states like New York and Michigan opened up access to early and absentee voting for the 2020 election cycle pre-COVID-…
  • Political Campaign Staff Hiring Guide: Traits Matter More Than Experience

    woman with a flag leading other professionally dressed people - Political campaign staff
    Posted on Sep 17, 2020 by Joe Fuld (he/him)

    Political Campaign Staff: Tips to Hire a Great Campaign Team 

    Whether you're running for city council or congress, hiring your political campaign staff is an essential part of the electoral success. Managing budgets, raising money, running social media, building field programs, prepping candidates for public appearances, and implementing campaign strategies; the political campaign staff is the backbone of every campaign.  To save yourself from unnecessary stress down the line, it's crucial that you hire a capable staff to run your campaign…
  • Grow Your Email List For Political Campaigns

    ipad with email logo on screen on chalkboard with envelopes - Grow you email list
    Posted on Sep 14, 2020 by

    Grow Your Email List if You Want to Win

    If you’re running for office, you need to grow your email list, no matter how small the race. Building your list will take a long time, so it’s important to start as early as possible. If you’ve run for office before, you can start by reengaging your old list. If you’re new to campaigns, you can start with your friends and family, but where do you go from there?  How do I add people to my list? Begin with the lowest hanging fruit by ensuring that your website includes an easy way for people to sign up for…
  • Gang Printing for Your Direct Mail Budget

    Ganging Considerations for Direct Mail
    Posted on Sep 10, 2020 by Sophie Thurber (she/her)

    Gang Printing for Your Direct Mail Budget win!

    Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers. But then they get the budget and think, “Welp, I forgot about postage and shipping. And oof, the…
  • Women Running for Office: A How-To Guide

    women holding vote buttons
    Posted on Sep 03, 2020 by The Campaign Workshop

    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities.  Before we jump right into the challenges and opportunities that come along…
  • Post Office Delays Impact Mail Delivery and 2020 Campaigns

    Post office delays
    Posted on Aug 31, 2020 by Joe Fuld (he/him), Ben Holse (he/him)

    U.S. Post Office Delays & Slow Direct Mail Delivery in the 2020 Election

    What is going on at the US Postal Service (USPS)?  Have you experienced post office delays? Beyond the current political dysfunction, USPS has fallen victim to inconsistent funding, under-capitalization, ill-timed cost cutting measures and a lack of respect for the system and its workforce. On top of the ongoing pandemic, USPS will be facing an unprecedented influx of absentee ballots. Some of these vote-by-mail ballots will be in states like New York and Michigan…
  • Pollster Ben Lazarus: 7 Qs on State Legislative Races

    People walking in line on bar chart painted on asphalt -
    Posted on Aug 27, 2020 by Mariana Boully Perez

    Pollster Ben Lazarus on State Legislative Races, COVID-19, and the 2020 Election. 

    Pollster Ben Lazarus is currently the Director of Research Solutions at TargetSmart. He is a specialist in state legislative races and works as a principal pollster and analytics consultant for the New Jersey Democratic Assembly Campaign Committee, the Maryland Senate Democratic Caucus, and the Indiana House Democratic Caucus. We asked him 7 questions on polling in state legislative races.  1. What has changed in the world of political polling since you started…
  • Advocacy RFP Pitfalls to Avoid

    Advocacy RFP Woman pointing to document in front of two men
    Posted on Aug 24, 2020 by Ben Holse (he/him)

    Advocacy RFP Writing Tips 

    The goal for your advocacy RFP should be to compare apples to apples and make the best decision for your organization. Check out our Advocacy RFP Template to determine what questions you should be asking your advocacy consultants in your request for proposals. At The Campaign Workshop, we fill out a ton of advocacy RFPs and have seen a lot of good ones and some not so good ones. The RFP process can often be riddled with unintended…
  • 7 Questions on Virtual Canvassing in the Age of COVID-19

    green megaphone made out of binary code
    Posted on Aug 20, 2020 by Mariana Boully Perez

    Alan Rosenblatt and Craig Johnson on Virtual Canvassing and Digital Communications

    Craig Johnson and Alan Rosenblatt are both a part of Unfiltered.Media, where Johnson is the co-founder and Rosenblatt is a partner. Together they have more than 35 years of experience in digital communication. Now, more than ever, virtual canvassing has become essential for the success of campaigns. Here are the 7 questions we asked them to gather their insights on…
  • 7 Questions: Chuck Rocha on Latino Outreach & 2020 Sanders Campaign

    tio bernie book cover
    Posted on Aug 19, 2020 by Mariana Boully Perez
    *Credit to Lalo Alcaraz for the book cover

    All About Chuck Rocha’s New Book, Tío Bernie, and Latino Outreach

    Chuck Rocha has been doing ground-breaking work from the start. At 29, he was the first person of color named National Political Director of the United Steelworkers of America (USW). In 2010, Rocha left USW and founded Solidarity Strategies, a Latino-owned and operated political consulting firm. In 2016 and 2020, he worked for Bernie Sanders’ presidential campaign,…
  • Timelines and an Advocacy RFP Template

    Photo of timeline with steps
    Posted on Aug 17, 2020 by

    Make Sure to Include a Timeline in Your Advocacy RFP Template

    Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization that you’ll need to be aware of to get your project out the door. One critical area to think through at the outset is your…
  • Political Direct Mail: Let’s Nerd Out on Paper Stock

    paper going fast on a big printer
    Posted on Aug 13, 2020 by Sophie Thurber (she/her)

    Political Direct Mail Starts with Paper Stock

    Any printer can give you paper—commonly referred to as “stock”—that is lying around the shop. But when it comes to what paper stock is available for your political direct mail, there are as many choices as there are types of drinks at your favorite coffee shop. Each paper type has specific characteristics that influence printability, color, texture, and price. So, don’t order a pumpkin spice…