The Campaign Workshop Blog

Reducing voter roll-off will make the difference for your GOTV campaign strategy

In the world of politics, there is an array of confusing and random terms that folks use to describe trends. Voter roll-off is one of them. It is a term that is very important for down-ballot races to understand and fight against. More importantly, voter roll-off can make a difference for your GOTV campaign strategy. Find out how!   What is voter roll-off? Voter roll-off happens…

Marty Stone answers 7 questions on calling cell phones for GOTV

For the longest time you could not call cell phones in an efficient way but now Stones Phones has some exciting new technology to make it easier to call cell phones using volunteers or paid phone banks. We asked Marty Stone 7 questions on calling cell phones for GOTV. He answered our questions here: How can campaigns call cell phones for GOTV? Campaigns and causes can call cell phones with either operators or their own volunteers. On the volunteer side,  we have developed a new…

A Good Digital GOTV Plan is a Must for Today’s Campaigns

A good digital GOTV plan, is not your father’s get out the vote effort. It used to be that GOTV was driven by walk lists, yard signs, door hangers, coffee and doughnuts. But as folks start to focus more on digital GOTV, having an actual plan to push turnout digitally is a must in our interconnected world. You still need the doughnuts and door hangers, but digital will add a layer of outreach that you did not have before. How does digital GOTV work? Digital GOTV works very…

How you should incorporate Pandora digital radio into your GOTV strategy

As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies.  Why Should Campaigns Use Pandora as a part of Their GOTV Strategy? With the explosive growth in audio streaming (IE Music, Podcasts, etc) Pandora remains the #1 music platform with an average of 24 hours…

Plan for a winning digital ad campaign

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign. Strategy first Understanding your overall campaign strategy and the role digital plays within that strategy is important. Having a priority about who your campaign needs to reach and what you are trying to do…

How Four Progressive Minority Candidates Go Bold to Energize Their Campaigns

A decade after Obama’s historic rise and win broke convention by galvanizing millions of disaffected voters to believe “Yes, We Can,” and raised the bar on political branding to new heights, not many candidates, from high-profile to local, have dared to progress beyond that level of craft. Most candidates prefer the trite-and-true approach where their personality tends to take a backseat to a candidate’s level of patriotism in a splashy array of color and stale stars…

For SEO sake, think twice before you migrate your nonprofit website...

When you launch a new campaign, advocacy or nonprofit website make sure you're ready to put in the work. The actual process of transferring the website is not the backbreaking work, it's the diagnostic tests and reports you'll need to run to test your site's functionality.  A website migration is an investment. In order to tap into new features of your site such as landing pages that load at the speed of light or improved SEO optimization, you'll need to set aside the time…

Digital Political Targeting: If you give a campaign a cookie...

Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently. A few years ago, political cookies were the big buzz in the political campaign world, but with overblown expectations and lower match rates, many campaigns felt they didn’t get the value they expected from them. Traditional political cookies are not the only way to target voters and can me limiting when you are trying to reach a universe of likely…

Don't just take the campaign voter file at face value 

On any campaign, having access to good political data is important. For good reason, the trend on most modern political campaigns has been to be data driven. But there are many pitfalls to avoid when using data and a lot of ways that political data can go wrong. So it’s important that there’s always a human on the other end of that data asking questions and using reason instead of just taking the data at its face value. Below are a few top tips on how to successfully use political campaign…

Win Your Runoff Election with our Tips

After a hard-fought election, your campaign made it into the runoff election. Depending on election law, these runoff elections could be held weeks or months after the original election. You know the type of voter who turns out for a runoff is unique from other types of voters, so how do you effectively communicate your message and make sure you win in the runoff election? Regardless of if you were the top vote getter or came in second place, below are a few tips on winning your runoff election: Target…