The Campaign Workshop Blog

Your Political Job Search Doesn’t Have to Be Painful

If you’ve ever endured a political job search, chances are, your journey brought you to Brad Traverse Jobs. Whether you’re a recent college graduate or a seasoned political practitioner, finding a job in government or politics can be frustrating and intimidating (to say the least). Luckily, sites like Brad Traverse Jobs make the process easier by compiling relevant job listings in one place. With more than 30 years of experience in government…

This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race: 1. Have a campaign plan that outlines specific goals: Give yourself a pat on the back if you’ve already outlined your campaign…

Are You Ready to Run Your Digital Political Campaign?

If you’re thinking about running for office, you’ll want to put together a plan for your digital political campaign ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Your budget and your target audience, as well as the size of your race, will all play a role in the ads you should run and what platforms to run them on. Read on to find out more about common ad types to see what will work best for your campaign.    Social Media…

Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.

So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.   Website You can’t run for office without a website, full stop. Your campaign website should be mobile-friendly and feature your…

How to Leverage Your Campaign Twitter Account for Candidates

Your campaign Twitter account is a free and easy way to engage with supporters online. As a candidate, you’re going to get a lot of advice on how you should run your campaign and engage with voters. Some of this advice will be solicited, some of it, not so much. But one of the top political campaign tips we give candidates is making sure they embrace social media, namely Twitter. Twitter is a great way to…

How to Establish a Winning Facebook Campaign Strategy

When you’re getting ready to run, one of the first things to think about is establishing a Facebook campaign strategy. No matter what level of office you are running for, Facebook is one of the most powerful communications tools modern-day political campaigns have. This can be where you announce your candidacy online, and how you update and communicate with supporters throughout your campaign. And while the…

Getting Your Political Direct Mail Ducks in a Row

This post is about planning ahead for the launch a direct mail program (if you’re not there yet, but you’re thinking about becoming a candidate, do we have a blog post for you! ). If you’ve already decided to run, one of the next big things you should be thinking about is how you’re going to communicate with your target audience to get to your win number. Often, that means planning a direct mail program (“But political…

Which Tactics Belong in Your Political Campaign Budget?

You’ve decided you’re ready to run for office and now it’s time to budget for a winning political campaign—where to begin? While there’s no one-size-fits-all approach to crafting a winning campaign strategy, there are a couple rules of thumb when it comes to building a budget with communications tactics that will set you up for election night elation (and of course, some broad fundamentals to keep in mind for…

How Small Teams Can Leverage Content Marketing to Reach Their Business Goals

Five years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 650 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations. Now, this blog isn’t to tout how much of a hit our blog has been (although we do recommend that you…

How to use Coalition Mapping to Understand Who You Have and Who You Need.

When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help. But in all seriousness, coalition mapping and building should be continually happening within your group or organization as a way to keep fostering relationships, increasing resources, and building power. This way when it is time to organize and mobilize your coalition to action you won’t have to get ready because you’ll already have assembled a group of…