• Grassroots Campaign - Mitigating Virtual Volunteer Flake Rate

    Grassroots campaign volunteers having a meeting over a video call
    Posted on Mar 01, 2021 by Ben Holse (he/him)

    Grassroots Campaign Planning - Get Your Virtual Volunteers to Come Back

    Even before the pandemic, running a grassroots campaign was hard. And in the age of COVID-19, running a successful grassroots campaign with a network of engaged volunteers can feel nearly impossible. There are always going to be volunteers who sign up for shifts and do not show up. While it may seem easier to get people to log onto a Zoom volunteer shift than it would be to get them to drive all the way to your office to volunteer in person, when folks are at home there are…
  • Nine Days: 7 Questions with Paul Kendrick

    Nine Days Paul Kendrick Q&A
    Posted on Feb 26, 2021 by Ellie Barney

    Author Paul Kendrick Discusses His New Book Nine Days: The Race to Save Martin Luther King Jr.'s Life and Win the 1960 Election 

    As a former Obama White House Staffer, seasoned campaign organizer, former Harlem Children’s Zone team member, and now the Executive Director of Rust Belt Rising, co-author Paul Kendrick brings a fresh take to the idea that what’s past is prologue. In Nine Days: The Race to Save Martin Luther King Jr.'s Life and Win the 1960 Election, Stephen and Paul Kendrick present the story of Martin…
  • Political Pollsters: Making the Most of Your Polling

    A person's outline and question marks drawn on blackboard with chalk
    Posted on Feb 22, 2021 by Elena Veatch

    Pollsters- How To Work With Them & Be a Smart Consumer of Polling 

    Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape. A good campaign pollster will understand your goals…
  • Advocacy Tactics and Strategies Evolved

    advocacy Tactics Smiling woman and man carrying pink block on grid
    Posted on Feb 15, 2021 by Joe Fuld (he/him)

    Advocacy Tactics Have Shifted Over Time

    Advocacy tactics and advocacy campaign strategies have changed a lot over the last 20 years. When I was a Chief of Staff in the New York State Legislature, I don't remember ever seeing a real  public affairs campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a…
  • User-Generated Content for Everyone -Storytelling for Advocacy

    Young woman recording user-generated content with a camera.
    Posted on Feb 08, 2021 by Joe Fuld (he/him)
    User-Generated Content Tools to Build Storytelling for Advocacy During the time of COVID -19, getting together and sharing stories is an impossibility. So, when my mom turned 80, my sister came upon an easy user-generated content tool to organize friends to send a message to my mom for her friends and family. Five days and a few tutorials later, using Video Hug, we had organized a couple dozen 80-year-olds to send a message to my mom you can see the finished product here.   The whole…
  • TikTok: Engage Young Voters & Deliver The Youth Vote on Social Media

    Young folks using social media on a cell phone
    Posted on Feb 01, 2021 by Molly Opinsky

    TikTok changes your social media presence to engage young voters

    If you don’t think TikTok is valuable, think again. Young voters made up a good portion of 2020 voters on a national and regional scale, increasing by 10 percentage points from the 2016 to 2020 elections. This upward trend is promising since only…
  • Young Voters Matter: TCW Young Voter Turnout Guide

    Group of diverse, young voters
    Posted on Jan 25, 2021 by Daniel Lam

    Young voters have some interesting and important habits that your campaign needs to know about.

    If conventional wisdom holds that young people are uninterested in politics, then the past two election cycles have been anything but conventional. According to the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University, young people are more interested in politics than ever before. From the 2014 to the 2018 midterms, turnout among young voters doubled…
  • Advocacy Website RFP: What Questions Should I Ask?

    Two women looking at a laptop on a table advocacy website RFP
    Posted on Jan 18, 2021 by Joe Fuld (he/him)

    An Advocacy Website RFP Can Help You Build A Winning Website

    This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you. Before you send out an advocacy website RFP or just rehire the folks who built the last…
  • Field Strategies for Campaign Success During COVID-19 And Beyond

    Man with a mask in a tan coat speaking - Field Strategies
    Posted on Jan 11, 2021 by Joe Fuld (he/him)

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other…
  • Advocacy Campaign Tips

    Magnifying glass on the word "TIPS" - Advocacy Campaign
    Posted on Jan 04, 2021 by Joe Fuld (he/him)

    15 Effective Advocacy Campaign Tips for Public Affairs Campaigns

    Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign: 1.    Have clear and measurable goals for your advocacy campaigns. Primary and secondary goals are important for effective advocacy campaigns. Be sure you understand what they are from the beginning, and don’t confuse your goals…
  • Red Tag Political Mail - What Is It?

    Stack of mail - Red Tag Political Mail
    Posted on Dec 24, 2020 by Joe Fuld (he/him)

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our…
  • Political Communication Strategy - Don't Skimp on Speechwriting

    Political Communications: podium with 2 microphones, background of american flag
    Posted on Dec 21, 2020 by Elena Veatch

    A Political Communication Strategy Needs Good Speechwriting 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good speech.…
  • Beat an Incumbent - Lessons From Winning Campaigns

    Beat an incumbent
    Posted on Dec 17, 2020 by Joe Fuld (he/him)

    Beat an Incumbent? Can Your Candidate Win Answer These Questions First.

    Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward. Most…
  • Member Communication: Make Membership Outreach Count

    lots of white chat bubbles member communication
    Posted on Dec 14, 2020 by Elena Veatch

     Member Communication Strategy: Tips to Amp Up Outreach

    For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.  No matter your situation, take the time to talk to your members about their priorities and experiences to understand the issues that drive…
  • Advocacy Strategies for Lame Duck Sessions

    Several tub animals hanging out. Lame duck session
    Posted on Dec 10, 2020 by Joe Fuld (he/him)

    Lame Duck Sessions: Achieve Advocacy Goals  With Strategy

    Lame duck session should not come as a surprise. After election season is over, it’s easy to just want to hole up, make sour dough bread, chicken soup and shut off your political brain for a while. But across the country, as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for…