The Campaign Workshop Blog

This Year’s Adobe 99U Design Conference Highlighted the Power of Creativity

I traveled to Manhattan in May to attend the Adobe 99U Design Conference. I had never attended this type of conference before, so I was concerned it could be very brand forward and salesy. Luckily, it was not. In fact, it wasn’t anything I expected at all. Speakers were very philosophical, and workshop sessions were inspirational rather than technical. To be honest, some of it went over my head, but that was the point. To get us…

Five Tips on Joining the Political Campaign that’s Right for You

Every year and every election cycle, we all have important decisions to make about which political campaign to throw our time and resources behind. Whether you’re looking for a full-time job on a campaign, or simply a volunteer opportunity, it’s important to be thoughtful and strategic about which political campaign you choose.  Decide what level you want to get involved at. Are you interested in getting involved in a local, statewide, or nationwide political campaign? Though it’…

Get Your Political Direct Mail out the Door and into Mailboxes

Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to. If you’re running a campaign, working with a consultant can save you…

Political Advertising with Deno Seder

Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space. He recently released his new book Dead Fish, Humor and Satire in Political Advertising, which…

Speechwriting as an Art and a Science

Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speechwriting which led him to cofound the Humor Cabinet, a communications consulting firm. Eric is currently an adjunct professorial lecturer at American University. We chatted with him…

Get Your Political Campaign Website Seen with SEO

With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with. Luckily, you don’t have to be a genius to get your political campaign website seen, you just have to know what to do. Below are three…

Here Are A Few Tips on the RFP Process That Will Get You Proposals Customized for Your Campaign.

The RFP process can be tough to navigate. Below are some tips for approaching the process to yield strong proposals that achieve your political campaign goals. What is an RFP?  A request for proposal (RFP) is a written document designed to solicit proposals through a bidding process by a campaign in search of a specific service, product, or general support. An RFP allows the campaign to clearly lay out what the campaign is looking for as well as the…

We Sat Down with EveryAction to Discuss Changes to Their Software

EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals.    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill? EveryAction was built by and for nonprofit practitioners who noticed that the…

People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

  From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond).   1. Website: Everyone has a website, so don’t let your political campaign be left behind. Gone are the days of…

Here Are Some Common Mistakes That Political Campaign Websites Make

In 2019, candidates must have political campaign websites. Not that long ago, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal. Some of the most tech-savvy among us will even build their campaign websites themselves. But with the democratizing of the website building process, we’ve seen political campaigns inadvertently skip steps and…