• 7 Questions on Virtual Canvassing in the Age of COVID-19

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    Posted on Aug 20, 2020 by Mariana Boully Perez, Hope Rohrbach

    Alan Rosenblatt and Craig Johnson on Virtual Canvassing and Digital Communications

    Craig Johnson and Alan Rosenblatt are both a part of Unfiltered.Media, where Johnson is the co-founder and Rosenblatt is a partner. Together they have more than 35 years of experience in digital communication. Now, more than ever, virtual canvassing has become essential for the success of campaigns. Here are the 7 questions we asked them to gather their insights on virtual canvassing during COVID-19: 1. What…
  • 7 Questions with Chuck Rocha on Latino Outreach and the 2020 Sanders Campaign

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    Posted on Aug 19, 2020 by Mariana Boully Perez
    *Credit to Lalo Alcaraz for the book cover

    All About Chuck Rocha’s New Book, Tío Bernie, and Latino Outreach

    Chuck Rocha has been doing ground-breaking work from the start. At 29, he was the first person of color named National Political Director of the United Steelworkers of America (USW). In 2010, Rocha left USW and founded Solidarity Strategies, a Latino-owned and operated political consulting firm. In 2016 and 2020, he worked…
  • Timelines and an Advocacy RFP Template

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    Posted on Aug 17, 2020 by Shelley Rees

    Make Sure to Include a Timeline in Your Advocacy RFP Template

    Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization that you’ll need to be aware of to get your project out the door. One critical area to think through at the outset is your…
  • Political Direct Mail: Let’s Nerd Out on Paper Stock

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    Posted on Aug 13, 2020 by Sophie Thurber

    Political Direct Mail Starts with Paper Stock

    Any printer can give you paper—commonly referred to as “stock”—that is lying around the shop. But when it comes to what paper stock is available for your political direct mail, there are as many choices as there are types of drinks at your favorite coffee shop. Each paper type has specific characteristics that influence printability, color, texture, and price. So, don’t order a pumpkin spice…
  • 7 Questions on the 2020 Election w/ David Pepper

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    Posted on Aug 12, 2020 by Hope Rohrbach

    Our Interview w/ David Pepper on His New Book, the Voter File and the 2020 Election

    David Pepper is currently the chairman for the Ohio Democratic Party. Prior to that, he served as a councilman for the city of Cincinnati and was a member of the Hamilton County Board of Commissions. Pepper has authored The People’s House, which predicted Russian meddling in the 2016 elections, as well as The Wingman, which focuses on the role of…
  • GOTV Script Writing

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    Posted on Aug 10, 2020 by Martín Diego Garcia

    Helpful Tips for Writing a GOTV Script for Canvassing and Phone Banking

    Get Out The Vote (GOTV) scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour (or six) out of their day to go vote. First, answer these basic questions to make sure your GOTV efforts are effective before writing…
  • Tips for Advocacy RFP Template Reference Checks

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    Posted on Aug 06, 2020 by Elena Veatch

    How to Frame Reference Questions in Your Advocacy RFP Template

    We’re all about helping organizations navigate request for proposal (RFP) processes, and our advocacy RFP template is a great resource for folks who are looking to hire a consultant or vendor.  Once you get the ball rolling on the RFP process, make sure you think through what you really want to learn from references in the final stage. There’s no one-size-fits-all consulting firm out there—a firm…
  • How to Find a Political Campaign Job

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    Posted on Aug 03, 2020 by Claire Regan

    Five Quick Tips for Landing Your Next Political Campaign Job 

    As someone who has gone through the daunting task of political job hunting not too long ago, I know how tough it can be to land a political campaign job—especially your first. With so many newly minted undergraduate, graduate, and even law school grads hunting for jobs in the same market, it can sometimes be an overwhelming and discouraging undertaking. But in the end, all your efforts will be worth it. Sooner or later, most successful campaigns will need to hire a full team and even…
  • A Telephone Town Hall for My Political and Advocacy Campaign Needs

    cartoon of a woman sitting on a desk talking on the phone and two other people taking on the phone as well
    Posted on Jul 30, 2020 by Joe Fuld

    Is a Telephone Town Hall a Tactic Political and Advocacy Campaigns Need?

    What is a telephone town hall? Think of a telephone town hall as a cross between a radio talk show, an old-fashioned town hall, a member meeting, and a conference call all done in the comfort of your home or office.  Why host a tele-town hall: It seems like everyone is looking for ways to engage their organization, membership, and voters in a quick and compelling way. A telephone town hall is a way to move your audience.  How to recruit for a telephone town hall:  …
  • How to Ensure Canvasser Safety During a Pandemic

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    Posted on Jul 27, 2020 by Ben Holse

    Canvasser Safety: What You Can Do to Stay Safe

    Now more than ever, canvasser safety really matters. When COVID-19 hit, canvassing pretty much stopped everywhere and is only now slowly starting to reemerge. Canvassing can be dangerous, as it requires that you approach strangers in what is often unfamiliar terrain, even when we aren’t in the midst of a pandemic. There are very prominent dangers to the grassroots canvasser, loose dogs, confrontational people and now COVID-19. Below is a short list of suggestions to protect candidates, canvassers…
  • What to Stream to Fuel Your Social Activism

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    Posted on Jul 23, 2020 by Mariana Boully Perez

    Movies, Shows, and Documentaries to Engage in Social Activism

    Amplifying Black voices is always important, and streaming services are helping to do just that. Now, if Netflix users search “George Floyd,” they’ll be taken to a curated list for their Black Lives Matter Collection, which has over 40 movies, T.V. shows, and documentaries. Amazon Prime’s collection is called…
  • 7 Questions on Social Media Activism with Erick Sanchez

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    Posted on Jul 22, 2020 by Mariana Boully Perez, Hope Rohrbach

    The Power of Social Media Activism

    Erick Sanchez has successfully orchestrated multiple online campaigns from convincing Chef José Andrés to pull out of the Trump International Hotel, to organizing a rally for Comet Ping Pong, a pizza place under attack from the far-right. His social media activism and previous involvement in politics has led him into his current position as the spokesperson for former presidential candidate Andrew Yang and his wife, Evelyn Yang. He is also the co-founder of a communications and digital firm called…
  • How to Turn Campaign Endorsements into a Victory at the Polls

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    Posted on Jul 20, 2020 by Shelley Rees

    Campaign Endorsements Are Critical to a Win

    Campaign endorsements can make or break a race for a candidate. But how do you get them and what do you do with them? Below are tips on how to determine which endorsements to go after and what to do after you get them to get as much mileage as possible out of your campaign endorsements. Choose which endorsements to go for: First, do your homework to understand which organizations or individuals are potential endorsers in your race. The easiest way to find this out is to see which organizations have…
  • Incorporating Geofencing into Your Campaign Advertising

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    Posted on Jul 16, 2020 by Sophie Thurber

    Harnessing Geofencing for Campaign Advertising

    Whether you’re running a political campaign or an advocacy program, geofencing can be an incredibly useful tactic within your larger campaign advertising toolbox. Geofencing is a method of targeting mobile ads to people within a tight geographic area. Essentially, this means creating a virtual fence around an address and serving ads within that area. Instead of targeting a congressional, or even state house district, you’d set a radius around a particular address. In a political or advocacy context…
  • 7 Questions with Campaign Manager Keith Rosendahl

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    Posted on Jul 15, 2020 by Mariana Boully Perez, Hope Rohrbach

    Being A Campaign Manager in the Time of COVID-19

    Keith Rosendahl is the past campaign manager for Henry Cuellar for re-election as Congressmen for the 28th Congressional District in Texas. We asked Keith some questions about how COVID-19 has changed the way campaigns run, especially in the lead up to the 2020 election. 1. How has your experience being a campaign manager prepared you for campaigning during a pandemic? At the national level – a campaign manager is a five tool athlete. With many campaigns facing smaller staff sizes and reduced…