The Campaign Workshop Blog

David Fleischer is the founder and former director of the Los Angeles LGBT Center’s Leadership LAB, and the creator of the pioneering outreach approach called “deep canvassing”. Before the Leadership Lab, David led political training programs at the LGBTQ Victory Fund and the National LGBTQ Task Force. He has politically organized all over the country, advocating for LGBTQ+ rights for decades. His work has been profiled in major publications such as The Atlantic and the New York Times days, David has an amazing Substack you should check out and writes about deep canvassing and its empirically proven ability to change hearts and minds. This week, we asked Dave 7 questions about his career path and experience.  Checkout the podcast interview here.

Daniel Hernández Jr. was born and raised in Tucson, Arizona. He's a first-generation college student who attended the University of Arizona and while in college, interned for then Congresswoman Gabby Giffords and was the first to administer first aid to her on that day of the tragic attack on her life. Daniel was inspired by Congressman Gifford's commitment to public service, so he decided to run for office and was elected to the local school board, becoming the youngest school board president in the district's history. I do remember that starting in 2017, Daniel then went on to serve at the Arizona State House as one of the youngest members ever elected. As a representative, Daniel co-founded the House LGBT Caucus and worked with both Republicans and Democrats to pass bills to protect survivors of sexual assault. He also worked to secure over $20 million for counselors and social workers to help pass a bipartisan budget to invest in K-12 funding in Arizona. Daniel is currently serving as the Government Affairs Director at Stand for Children in Arizona. This week, we asked Daniel 7 questions about his career path and experiences.

You can listen to the interview with Daniel Hernandez on how to run for office on the How to Win a Campaign podcast. 

Susan Markham is a partner and co-founder of Smash Strategies. Previously, she served as Senior Coordinator for Gender Equality and Women's Empowerment at the United States Agency for International Development (USAID), director of Women's Political Participation at the National Democratic Institute (NDI), and a senior strategist here at The Campaign Workshop. Susan is a passionate advocate for gender equality and female empowerment, and advocates for the critical role that women play in politics and development. She also just recently released her new book Feminist Foreign Policy in Theory and in Practice. This week, we asked her 7 questions about her work and career path.

You can also listen to this interview with Susan Markham on the How to Win a Campaign podcast. 

Hal Malchow is a seasoned political consultant and writer with a successful career in politics. As the chairman of MHSC partners, Hal spearheaded the use of control group experiments and advanced data analytics to improve political targeting and campaign strategy. He’s worked with the US Olympic Committee, Planned Parenthood, and five Democratic presidential nominees. Through his work modeling voter lists, he set many different fundraising records for the Democratic National Committee. He has been recognized for his revolutionary work with the Sisk Award in 2005 and his induction into the American Association of Political Consultants Hall of Fame in 2016. His work is also chronicled in Sasha Issenberg’s book The Victory Lab: The Secret Science of Winning Campaigns, and has written political strategy, political fiction, political thriller, and young adult fantasy novels. We asked Hal 7 questions about his career and experiences and his book Reinventing Political Advertising. 

Listen to the How to Win a Campaign  Podcast interview with Hal Machow here. 

Katherine Miller is the author of At the Table: The Chef's Guide to Advocacy. She is involved in advocacy training, and strategist. She has previously served as the VP of Impact at the James Beard Foundation where she worked with leaders in the food system to create new and innovative programs to help address gender equity, sustainability, food waste, and child nutrition. She is a current Distinguished Fellow at GWU’s School of Media and Public Affairs, and is a professional alum of the LA Times, Democratic Congressional Campaign Committee, and the U.N. Foundation. This week, we asked Katherine 7 questions about her career and experience. 

As nonprofits leave Twitter or X, we discuss the implications of this decision and where nonprofits can go instead. Before you go, plan the next steps and consider the impact on your organization. This post serves as an update to one of last year's most engaging discussions.

Ballot language for ballot initiatives matters more than anything else and can make or break your initiative from the beginning. It has long been said that ballot measure language can be the difference between winning and losing. Here are some basics on ballot measure wording and how it can make or break your measure.

As anyone who’s worked on a ballot measure campaign will tell you, ballot measures tend to fly under voters’ radar. You typically need a strong ground game and a dedicated group of local volunteers to be successful. Most ballot measure campaigns also need an element of voter education and persuasion added to their programs. Without it, many voters won’t understand what the measure does and why it’s important. Ballot measures are often the very last thing on the ballot, so sometimes you simply need to remind voters to fill out the entire ballot or to flip the ballot over.

Should I use Substack for Non-Profit communications?  Substack is primarily a newsletter and blogging platform. Think of it as a more user-friendly version of Medium that has garnered a large following. Many people I know regularly post on Substack. Initially, I explored Substacks focused on branding, organization, and food, but the platform's political content has grown, and I now follow a few political Substacks.

Brandon Wolf is a nationally recognized gun safety and LGBTQ+ civil rights advocate and public speaker. Brandon is a survivor of the 2016 shooting at Orlando's Pulse Nightclub. After losing two of his best friends that night, Brandon set out to honor their and the other 47 victims’ legacies with action. Brandon is a co-founder of The Dru Project, a non-profit organization that helps fund higher education to empower youth and future leaders in the LGBTQ+ community. We asked Brandon 7 questions about his experience and career path.

Qualifying a ballot measure is a significant undertaking. Sometimes the most difficult part of a ballot measure campaign is just making it to the ballot. From gathering signatures to overcoming legal hurdles, qualifying an initiative takes planning, time, and (very often) a sizable investment (both in terms of dollars and human capital).

In today’s political climate of partisanship and mistrust, constituents are turning to the ballot measure process to bypass traditional government controls to pass legislation. 

If you’re running for office, you’re going to need a campaign plan. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

Advocacy strategies can be time-consuming to create and difficult to execute. We have written often about the core elements of an advocacy plan, but taking the time to develop your advocacy strategy is an important step. But where do you begin? Try using strategy tools.

If you've ever worked on an issue advocacy campaign, you know that convincing a person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune it in.

A strong campaign message can be the linchpin that differentiates success from failure. However, a common source of confusion in campaigns is the conflation of a campaign message with a central issue. The reason behind this confusion is the passion that fuels issue politics—which often drives candidates and advocacy groups to perceive their chosen issue as their core message. This is a mistake. A campaign message is not merely a reflection of an issue or set of issues; rather, it seeks to establish a more profound connection between the candidate or campaign and the voters they are reaching out to.

For those of us who closely follow political debates and electoral politics, only a few things are as disheartening as seeing our favorite candidate veer off course from their intended candidate messaging. Whether it’s a rant, a lengthy tirade, or a complete departure from their message, it’s truly frustrating to see them lose their way to the point of becoming incoherently off track.

We love podcasts here at The Campaign Workshop. When we're not busy working on our own podcast, How to Win a Campaign, we love learning, laughing, and growing through our favorite podcasts and hosts. Jump into fall by checking out the top podcast recommendations from The Campaign Workshop staff.