• Tips Issue Advocacy Campaigns Can Use to Grow Their Base

    Picture of rainbow arrows pointing up
    Posted on Dec 26, 2019 by Sophie Thurber

    Issue Advocacy Campaigns Need to Expand Their Reach–Here's How

    At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach…
  • Make Your Non-Profit Print Ad Pop

    Rainbow slinky on a pink backdrop
    Posted on Dec 23, 2019 by Ben Holse, Shelley Rees

    Best Practices for a Non-Profit Print Ad

    Whether it’s for Coca-Cola, AARP, or your local 4-H club, the goal of a print ad remains largely the same: get the reader to take an action. That action could be buying more pop, calling Congress, or raising a prize pig. To make that happen, you need to catch people’s attention and then clearly and concisely tell them what you want them to do. A print ad can be expensive, so make sure you’re getting your money’s worth. Below are a few of the best-practices we have used to create advocacy print ads for…
  • 7 Questions on Political Writing

    Bird's eye view of a man working on his laptop on a circular, wooden, coffee table with a cup of coffee.
    Posted on Dec 19, 2019 by Ben Holse

    Learn a Few Best Practices on Political Writing

    Recently a student at Queens University, Stephen Crotty, reached out to The Campaign Workshop with questions for his paper on political writing. Stephen’s questions were really thoughtful and forced me think critically about some of the things I do when communicating for politics. Stephen kindly agreed to let us repost his questions and my responses as a 7 questions post.  What are the most prevalent genres of writing that workers in political campaigns encounter? Studies have shown that a voter…
  • Book Recommendations to Round Out Your Year!

    hand reaching for books
    Posted on Dec 18, 2019 by Alicia Barry, Hope Rohrbach

    End Your Year with Book Recommendations from Our 7 Questions Participants!

    Throughout the year, we’ve been lucky enough to speak with so many people who are experts across many different fields as part of our 7 Questions series. These folks made some book recommendations that we want to highlight and share with you.  Below we’ve featured a book from each category that we think is particularly compelling, but each one presents unique and exciting ideas: Women’s Issues:…
  • Advocacy Campaign Testing for Nonprofits

    blue backdrop with math equations with a wooden table with books and a blue pencil holder filled with pencils.
    Posted on Dec 16, 2019 by Claire Regan

    Why and How to Always Do Advocacy Campaign Testing

    No matter the size of your nonprofit, advocacy campaign testing should be a key component of everything you do digitally. Testing allows you to find out which tactic, message, strategy, etc., is the most effective in accomplishing your goal. Instead of relying on a hunch of what the best thing to do is—which we are often wrong about—tests allow us to find what really works. The big advantage that nonprofits have over political campaigns is that they are ongoing operations and often have larger…
  • Which Came First, the Chicken or the Advocacy Budget?

    Baby chick that just hatched with a budget sign over its neck
    Posted on Dec 12, 2019 by Sophie Thurber

    Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money

    Get ready, I’m about to crack advocacy budgets wide open (pun intended, and it won’t be the last). I know you’re on the edge of your seats, but this is really no chicken and the egg conundrum I’m about to solve for you. When you’re looking to develop an advocacy program, your budget should always come first. This may seem counterintuitive when you begin talking to consultants (like you’re tipping your hand and about to get taken for a ride), but it’s really important for a…
  • Holiday Book Gift Guide

    wrapped present with a candy cane and holly
    Posted on Dec 11, 2019 by Alicia Barry, Hope Rohrbach

    Cross a Name Off Your List with Our Holiday Book Gift Guide

    It can be hard figuring out what to gift everyone for the holidays, but we’ve got your back. If your friends and family aren’t readers, we even have cookbooks for those looking for a less traditional read. In fact, there are options for all interests and ages. Our staff had some great recommendations for what to pick up for the folks you care about. And, hey, maybe pick up one for yourself while you’re at it! Check out our holiday book gift guide:  Biography/Memoir: A good look at a…
  • Can I Afford an Effective Digital Advocacy Campaign?

    A bunch of colorful balls surrounding a red block with a ball on top of it.
    Posted on Dec 09, 2019 by Elena Veatch

    Prioritize Your Goals to Build an Effective Advocacy Campaign Online

    A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your…
  • Holiday Season 2019: Entertainment Recommendations

    people watching tv with popcorn
    Posted on Dec 06, 2019 by Alicia Barry, Hope Rohrbach

    Take a Step Away from Your Desk This Holiday Season. 

    Can you believe the holiday season is already upon us? Though we know you’re already gearing up for 2020, the 2019 election season has finally come to an end, and it’s time to take a deep breath before jumping back in. First, make sure you’ve taken the steps to end your campaign correctly. Then, kick back this holiday season with some tv shows and podcast recommendations from the participants in our 7…
  • Advocacy Plan: Where do I begin?

    People meeting around a table piled with papers
    Posted on Dec 05, 2019 by Martín Diego Garcia

    Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.

    In the ever-busy world of nonprofits, taking the time to develop an advocacy plan is often either quickly jotted down without real intentionality or not done at all. Organizations who put energy into writing a clear and comprehensive plan will tell you they are critical to success and long-term organizational growth. Now whether you’re a pro at advocacy plans or are writing your first one, this guide will…
Receive EMAIL UPDATES from The Campaign Workshop blog!

Lastest Blog Posts

The Resist List
Resist List 2019: fist with colorful confetti flying off of it